Variety (Jul 1941)

28 RADIO WedneBdaft July 16, 1941 ^♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦« Code for Radio Writers -♦♦*♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦«♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦ The following 'statement of practices' (non binding guide for advertising agencies) is the fruit of prolonged discussions be- tween the American Association of Advertising Agencies in New York and the Authors' League of America. Principal clauses follow: TIKOBDERED SINGLE-SHOT SCRIPTS When a radio writer submits to an agency a single-shot script, the writer should grant the agency an exclusive option for ten days. In return the agency should decide as soon as possible on one of the following courses: (1) Reject the script. (2) Secure a continuation of the exclusive option by paying the ■writer an agreed-upon sum per month, which may be treated as an advance. (3) Accept the script, in which case the broadcast fee should be agreed on and a contract entered into, providing •for payment of the full broadcast fee on or before a specified date. If the writer has not heard from the agency at the expiration of the ten-day exclusive period, it is-understood that the script is being held on a non-exclusive basis and that the writer is free to submit it elsewhere. ORDERED SINGLE-SHOT SCRIPTS When an agency orders a script from a writer, it should com- mit itself to the payment of an agreed-upon sum- as an advance fee! This payment should give the agency an exclusive option for an agreed-upon perfod. UNORDERED OUTLINES, ETC., FOR PROPOSED SERIES Submission of material of this sort does not of itself imply an exclusive option. The agency should therefore decide as soon as possible on one of three sources: (1) Reject the sub- mitted material. (2) Ask for the privilege of continuing to hold the material on a nbii-cxclusive basis. (3) Arrive at an agree- ment by which the agency may hold the script on an exclusive basis. An exclusive option period for no fee, if requested by the agency, should not exceed two weeks. ORDERED AUDITION SCRIPTS When an agency wishes to order from a writer a script by which to audition a series it proposes to sell, agency and writer should agree oh the following points: (1) the fee to be paid for the audition script ; (2) the terms and conditions under which the writer is to write the series in case his audition script re- sults in sale of the series. If after six months the audition script has not resulted in a • sale, whatever material in the script is the contribution of the .writer should revert to him. PAYMENT OF FEES The advance on an ordered script should be paid within two weeks after the delivery of the completed script. Paiyments for I KBUR IOWA'S ANSWER TO THE NEW BURLINGTON MARKET The NEW Site of One of the Government's Largest Ordnance Plants ' tliiVflafflinilloii Increase of New Spendable Dollars Per Week! ^ TWENTY THOUSAND NEW CONSUMERS and still more NEW ones rushing in for BURLINGTON'S NEW GOLD 1 KBUR offers you the most dominant vehicle with which to garner your share of these NEW DOLLARS. KBUR'is one of the FINEST local stations in Amer- ica. FINEST because of PROGRAMMING and SUPERIOR MERCHANDISING service. To get your share of the NEW DOLLARS in the NEW BURLINGTON market, you'll need to use IOWA'S NEWEST radjo station ... KB U R BURLINGTON BROADCASTING CO. BURLmOTON, IOWA JOE DU MOND, Cen. Mgr. options on unordered scripts should be made monthly. Pay- ment of the full broadcast fee should be completed within sixty days of the acceptance of the script, or within two weeks after the broadcast, whichever is sooner. BROASCASTINO BIGHTS A contract between an agency and a writer covering the broadcasting rights in a script or series should specify whether the broadcast or broadcasts are to be 'local,' 'regional,' 'na- tional,' or 'international.' The contract should also specify a time-limit, after which the broadcasting rights revert to the author. The contract may also provide for additional broadcasting rights and options, such as: the right to broadcast the script or series again after the expiration of the time-limit; the right to retain control of the broadcasting rights of a script or series —that is, to approve or veto its use under other auspices—for a specified period beyond tlic time-limit; or other broadcasting rights or options. ££-WHITES Agency instructions concerning the re-writing of accepted, ordered, optioned, or contracted scripts should be specific, so that unecessary re-writes can be avoided. Because of their special nature, serial scripts should be ap- proved, rejected, or changes ^[equested within an agreed-upon period after their submission. If,.after that period, changes are requested which necessitate revision of subsequent scripts which the writer is required to have prepared, such revisions should be paid for except when changes are due to extraor- dinary causes beyond ajgency's control. AUTHOBSmF CREDITS The contract between agency and writer should specify whether or not air credit is to be given to the writer. TERMINATION OF SERIES CONTRACTS Rights of originating author: Contract between agency and a writer who has originated a series—either serial or non-serial —should provide for payment of specified fees in the event the agency terminates the writer's contract-but continues the series. Payment for scripts written in advance: When a contract is terminated, the writer should be paid for any scripts already submitted in accordance with written instructions. ARBITRATION OF DISPUTES The American Association of Advertising Agencies, the Radio Writers' Guild, and the Authors' League of America en- dorse the principle of arbitrating disputes. These organizations will be ready at all times tp facilitate such arbitration. Dale Carnegie on WCAU In October for Air Test By Correspondence School Philadelphia, July 15. Dale Carnegie, author of 'How to Win Friends and Influence People,' will' be sponsored by International Correspondence Schools on a half- hour weekly recorded series to be given a 13-week test over WCAU, local Columbia . outlet. Self-im- provement advocate will do a short talk for each chapter, followed by interviews with workers in different jobs. N. W. Ayer is the agency. Series will be heard 7-7:30 Thurs- day nights, beginning Oct. 2 and, if successful, will be extended to other cities. Idea of ICS is to plug its mail courses by baUyhooing in-, terest in various different lines of employment. Results will be judged according to the actual financial re- turns from inquiries, and enroll- ments, rather than mail response or popularity rating. AFRA HITCH IN WMCA'S MIDNIGHT REVUE PLANS GAYLAN DRAKE TO KNX will Succeed Fletcher Wiley Id Los Angeles Participation Set-op San Francisco, July 15. ' It is expected here that Fletcher Wiley, housewives' delight, will shortly retire from his participating Protective League show which has been a daytimer on KNX, Los An- geles, for several years, with Gaylan Drake, his hired counterpart on KSFO, San Francisco, stepping into the master's shoes. Wiley currently is on vacation, with Hugh Gibson pitch-hitting. Who'U take over Drake's 15 KStO sponsors here is still up in the air. Choice Frisco assignment is believed tossup between Gibson and Gordon Owen, head of Frisco office of Ra- dio Sales. Walter Craig, program director of WMCA, New York, has made In- quiries of the American Federation of Radio Artists on the scale that would apply to vaudeville turns ap- pearing on a 11-12 p.m. live talent revue.' Craig has been thinking in terms of a bill running to perhaps eight acts or more. AFRA interpretation that the full- hour rate would have to -be paid each perforn-.er conflicted with Craig's idea that, by using the turns only briefly, the quarter-hour rate could apply. Not certain whether AFRA. ruling shoots the price too high for WMCA. Craig hoped to have a midnight show to mark WMCA apart from the regular diet of dance music on the other stations, Markets Sponsor Healey Schenectady, N. Y., July 15. Col. Ji/n Healey, whO;recently be- gan.a series of news commentaries, and philosophy over WGY at 6:45 a.m., thrice weekly, for Union-Lead- er tobacco, will launch another for Central Markets (operating a chain ■of super markets in Northeastern New York) on WTRY, Troy, July 21. This will be a thrice-weekly affair on the 6;30-6:45 p.m. block. Lelghton tt Nelson Is the agency fpr Central Markets. Invades Enemy Area San Francisco, July 15. Florida Citrus Commish is invad- ing the Frisco market with 65 one- minute £T-spots on KSFO. Placed by Arthur Kudner, Inc. N. Y. KRNT-KSO IN IBEWCONTRAa Chicago, July 15. ' Charles Warrlner, president of the local of the Associated Broadcast Technicians Unit of the International Brotherhood of Electrical Workers, and national business manager Russ Rennaker, last v.-eek concluded terms for technicians with Des Moines Beg- fster-Trlbune stations, KRNT and KSO. On the new deal, negotiated through Luther Hill, adjustments were made retroactive to May 1 and call for salary increases up to 30%, vacations with pay, sick benefits and a closed shop. NAB. Sales Mgrs. In Revamp of Its Exec Committee of 7 Reps Sales 'Managers Division of the National Association of Broadcasters has so revised Its seven-man execu- tive committee as to allow a wider representation of station levels and networks. £ugene Carr, (fl WGAR, Cleveland, is the chairman. John M. Outler, jr., WSB, Atlanta, will represent the large stations; E. Y. Flanigan, WSPD, Toledo, the me- dium and Robert MacKenzie, WCMI, Ashland, Ky., the smaller outlets. Arthur H. Hayes, of WABC, N. Y., will be CBS' delegate; George F. Frey, NBC's and Linus Travers of the Yankee Network, Mutual's. IBEW COMPLETES PACTS WITHWCFL AND WGRC Associated Broadcast Technicians, radio technician unit of the Inter- national Brotherhood of Electrical Workers iCAFL), signed contracts covering engineers at stations last week. One pact Is with WGRC, New Albany, Ind., and the other Is with WCFL, Chicago. Deal with WGRC covers men in the studios at Louisville and calls for union shop, vacations with pay and wage boosts up to aSout 15%. Steve Cisler, president, signed for the station. Contract with WCFL in- volved a raise of about 10% over the previous- flat scale. Walter Reed represented ABTU on both agree- ments. 'Prizes and Penalties' Reglna, Sask., July IS. 'Prizes and Penalties,' half-hour quiz and stunt show aired over CJRM, Reglna, weekly, now takes place on the stage of the Rex thea- tre each Friday. Western Furs, Ltd., sponsors. Fred Luce of the sales department of CJRM is m. c. MEANS IloMbcn''wa needed .. . and bomberf need alumiiium. .Oflicr dc* fenta need*, too, aead out preMlng demandt for thU vit*! metal. la WMwer, tho AKimuiuB Company of Amerk* itop* up Pfo- ducUoB at il* Alcoa plant, jurt 12 mile* from KnoxTiUe. Hm plant •»« U doubled, the pwtonael more than doubled ... and operation coatmoO* «Tei7 hour of the wcdt Alumlnam, Ibo Ufa of the defenie program, me^ new lifo for buy. Tni power ia the Knoxville area .. . a buying power rtaehtd andtcid by TenaetMe'a eld««t radio itation, oWned and operated by Scnpp».HowarU ' Radiq, Inc CBS 990K^ KNOXVILLE, TEN NESSEE 800D W. Dart MO mght C .9. Granted n 10,000 W. FuOtkM Affitiitted with Knowrilk Newo-Seatinel llalioaal RoprMCBtaiWo The Branham Company