Variety (Dec 1941)

40 RADIO Wednesdaj, December 3, 1941 hterviews, Forums, Newscasts Set For N. Y. Convention of Manufacturers Radio programs will be numerous- ly originated trom or in connection with the 46th annual convention of the National Association of Manu- facturers this week. The conven- tion opens today (Wednesday) and continues through Friday at the Waldorf-Astoria Hotel, New York. Edwin C. Hill for American OU and Lowell Thomas for Sun OikwUl newscast several times from the ho-< tel. They will Interview prominent industrialists as will Fulton [Lewis. Charles Hook of American Roll- ing Mill, Charles E. Wilson of Gen- eral Electric, E. V. Moncrleff of Swan-Ilnch Oil, H. Boardman Spald- ing of A. G. Spalding, W. W. Shoe- maker ot Armour, Howard Coonley of Walworth are some of the NJUI. members who will be heard on vari- OU3 radio programs out of Manhat- tan during the week. NBC's Town Hall forum and CBS 'People's Platform' each h^s N.AJtI. tie-ups and angles currently. Network Premieres Deo. B Shirley Temple, variety; Fri- days 10-10:30 p.m., CBS Elgpi watch, Esty agency. Repeat News on KHJ On Thisls-Wbefe-We Came-h WHN Basis Hollywood, Dec. 3. Contlnuoua hour of news. In four secti ons of 15 minutes eacb> a la 'WHN, New York's 'radio newsreel theatre,' Is. the newest device of the Raymond R. Morgan agency to be tried out oh KHJ under the sponsor- ship of Gallo -wines. Same roimdup of news will be repeated three titnes by Newscaster Norman Nesbitt, the Idea being that a dialer can always get bis fill by tuning the station at any time between 10 and II pjn. six nights a week (Sunday ex- cepted). Program starts Dec. 8 and observ- ers will keep tab on its effect on Richfield Reporter, now In Its 11th year on KFI, and Bob Garred In the same 10 p.m. spot on KNX. Pro- gram is logged as 'Gallo Continuous NewsreeL' R. J. Scott Heads Rafio Groap DiscBssioi For Chicago Poor A's Meet Chicago, Dee. Z. Three, grtiup discussions, including radio, ^ve been set for th* con- densed convention ot the American Association of Advertising Agencies to be held In the Lake Shor* Ath- letic Club here on Dec. 11. Radio group meeting will be headed by R. J. -Scott of the .SchWimmer tt Scott agency. Otto Stadelman of Needham, Louis Be Brorby agency will lead a group discussion on media, while E. Thomas McBre«n of the J. Walter Thompson agency wlU handle' meeting to talk about me- chanical production. John McDonald «f the Buchen Company Is general chairman of the cental council and has Informed members that the first excoutlTe ses- sion will be an open discussion of current problems of the advertising agency business, with the m.c to be Guy C. Smith of Brooke, Smith, ]^ench & Dorrance, Inc. Also in will be prexy John Benton and man- aging director Frederic Gambl*. Franklin Tooke Get* KDKA Program Bwth Ptttsburgb, Dee. L Franklin Tooke, from Weitlng- house WOWO-yrOL In Fort W«>ne, Ind., has been named program di- rector at KDKA, succeeding George Held, who resigned coupl*.ol weeks ago. Tooke took ov«r Us atw duties yesterday (1). CHARLES VANDA EAST will Prodnee CBS Specials—Als* Confers With Lewis la Wash. Hollywood, Dec 3. His hitch being up on Lifebuoy's 'Hollywood Premiere,' which he pro- duced, <5harles Vanda shoved off for New York to handle several shows for CBS. His post here as western division program director at KMX will be filled by Paul Pierce, con- tinuity editor and producer, for the period of Vanda's New York pitch. Vanda will take time out early bext month for a few weeks collaboration with W. B. Lewis, CBS program head, now on loan to Office of Facts and Figures in Washington, Set up for Vanda while east are production of 'Miracle In Manhat- tan,' which he authored; Christmas Carol program, with Sir Thomas Beecham conducting the symphony, and William Saroyan's There's Something I've Got to TeU You." Understood Lewis returns to his CBS post Feb. 1. DAVE EDELSON GETS ILLINOIS STATE JOB Chicago, Dec. 2. Dave Edelson has been appointed to the Illinois Development Commis- sion, through which he will handle radio programming for the various departments of the state, , Edelson Is one of the real radio veterans oif Chicago, starting in with bis own studio back in the crystal set days. Navy Recndting Show Nei^ Aries produced by the U. S. Navy and originating at the San Diego naval base airs - Saturday aft- ernoons over Mutual, starting Dec. 13. It will be a half-hour stanza with a 35-pIece navy band and guest talent, along the lines of the army's •This Is Fort Dlx,' already carried Sunday afternoons by the same net- work. Show will be called 'Anchors Aweigh.' It's aimed' to ballyhoo the navy generally and, In particular, to hypo enlistments, Which have fallen off since, the recent • sinking of the Reuben James. fUtft nitblh M lit Bt»ara GriU in Nt» YtHk Otf. ^TKSl Guy Lombardo Is wise — especially when It comes to X keeping licalthy and fit during the dangctoos winter mootbs. "From November to April,''says Guy,'Vlien the comblostloa of harder work, later hours and less wholesome exercise tend to sap vitality and break down resistance, I (ely oa my Haiiovl* Sun Lamp to belp keep ma in tip-top shspt. Believe me, Ut the finest form of health insurance I know?* . And how vcqr sensible and wise Guy isl for, yon s«e,'fdeiiM has proved that daily Hanovia sun baths will help keep yon la Erime physical conditidn all -winter long. Its healtfaAil, tonic- ke ultraviolet lays help restore energy... give von that needed "lific" when you feel wora out. Regular Hanovu sun baths are • wonderful aid against -winter colds and other common all- ments. And they give you a smart healthy-looking tan, too. This winter when the going's tough, get the Hanovia habic Jnst a snap of the switch -wUI give you all the healthful uitra- violet you need. ' *WHY THERE'S A «DIFFERENCE IN SUN UMPSI TttBnoviapatnUd friwByntSl\HtnJt »/ultrSTiiltt, ttdiilamliallf mtrw ^ M rt Mslfhfut rays Ibtm 0»f olbtr mtiSt of rays ism OrJUtrttmrnUsmHtttthtilb- HitMn. 72f csmrcMingof Sh*M tuitt, hitssiu cf tbtir tlau ttmpositin, €ut omtmmy oftbt btaltb' fill uhrtstsoht rays. Wrim Dm Y-3 fin fnt booUtt, "Yiut Piatt In Tht Sua." $64jeF.d.l. N«inik,N.J. HANOVIA ALPINE HOME SUN LAMP Stt Hanovia Lamps at Jepartmint, tlu/rie and mtdical thru and tmr sbownomt. 5-Day N.Y. 'Qinic' for Three CBS ers Critchfield, del Castillo, Renier Assigned to Listen to'^Block, East, Morgan, McBride, Others Unorthodox Survey Bowling Green, O., Dec. %. Telephone survey made by istu- dents in an advertising class at Bowling Green State University revealed that only 39% of Bowl- ing Green families used their radios at night Of this group, 30% did not know the station to which they were tuned, and 50% did not know who sponsored the programs ' being heard. Half of the listeners Interviewed tuned in on the - programs regularly. The sur- vey indicated that Fred Allen, Big Town, and Dr. Christian were the most popular programs in that order. There was more dialing be- tween 9:30 p.m. and 10 p.m. than any other half hour, according to the purvey. Philadelphia Radio Chb, If Materializing, Will Ban Snooty Jonrnafists Philadelphia, Dec. 2. A club, restricted to radio execs with ten or more years association with the Industry, Is in the process of organization here. It's to be a weekly luncheon group with only bona fide execs and top salesmen, a spokeshian said, 'with announcers, engineers and newspapermen ex- cluded.' The dig at the newsmen is In retaliation for the action of the scribes' Pen and Pencil Club which blackballed several radio men who applied for membership. No name has yet been selected for the new club. Among the tags sug- gested are Radio Pioreers, the Mikes, Broadcasters. Several attempts have been made in the past to organize a discussion and social group in the radio indus- try, but none jelled. The latest move has the backing of most of the' executive personnel of the local out- lets. A meeting is skedded today (Tues.) at the Ben Franklin hotel for the purpose of getting the club started. RAMSEY THE TOURIST Lots of Travel Qocs With Those r. * O. Jobs Radio executives of Procter & Gamble are currently bicycling be- tween New York and the firm's home office In Cincinnati. William Ram- say, the boss, Wrived Monday (2$) In New York for periodic agency huddles and leaves today (Wednes- day). John Koepf, supervisor of Truth or Consequences,' was in New York over the weekend, particularly for a television test showing of the qulzzer on NBC. It was a studio presenta- tion, not aired. James West arrived yesterday for Ufe Can Be Beauti- ful' checkups and Ted Palmer is due tomorrow (Thursday) to confab on 'The O'Neills.' Hassel Smith from Long To Botsford, Constantine San Francisco, Dec. 2. Hassel Smith, who has handled radio for Long Advertising here for past few years, shifted to Botsford, Constantine & Gardner agency this week. Alvin Long Is Installing Ger- trude Murphy In place vacated by Smith. Latter has long handled the Gal- len-Kamp account ('Prof. Tuzzle- wlt'),' which recently lost its long- established web tim^ to Jack Bebny and now rides KFI only. Program directors of three of CBS' operated stations left for their home, towns last, Friday jilght (28) after days of Intensive listening, ob. serving and talking. Experimental in purpose, the network's division on M&O. stations operations sought to Infuse' the threesome with a partly detailed and partly bird's-eye perspective of broadcasting functions In the New York sector that might be of aid to their dally tasks around the home station. Those brought iti for the 'clinic' were Charles Critch- field, of WBT, Charlotte; C. G. Renier, of KMOX St. Louis, and Lloyd G. del Castillo, of WEEI, Bos. ton. Other similar groups may be brought Into New York later for the same rounds. After spending Monday (24) on a thorough look-see into all phases of television production and Tuesday (25) In a discussion with N. Y. agency producers on questions per. talning to local program construction - and attending a rehearsal of 'We, the People,' the visitors on Wed. nesday (26) went into a session with the staff of Radio Sales, Inc., in which various problems affecting the programming end of spot sales were sifted. Later in the day the visit, ors called on agencies with stalTmen from Radio Sales and followed this up with attendance at a rehearsal of the Fred Allen show. The txlo made Individual lunch dates the same day with CBS program executive's and talked about the sustaining programs which the M & O stations feed the network. For Thursday (27) It was a con. centrated going over of the net. work's sound effects department with the stations' programers pick, ing up gadgets and Ideas that could be Installed In their home setups. On Friday morning (28) the visitors obtained an insight into the opera- tions of the Stanton-Lazersfeld mechanism for determining listeners' reaction to radio entertainment, with Frank Stanton, equipped with a mass of charts, delivering a two-hour talk. The luncheon gathering that day was devoted to listening to Carroll Levis, just here from overseas tell about programing and show business in England. Evenings were spent at* tending Broadway legit shows, each of which because of their special types might offer some affinity to radio programs from the viewpoint of writing, production or talent. During their stay the visitors were each given a radio set for'their hotel rooms and a list of local shows for listening. These included 'Make Be- lieve Ballroom' (Martin Block's WNEW show); 'Here's Morgan,' 'Dear Imogene' and 'Macy's Con- sumer Quiz,' all on WOR; Ed East's 'Kitchen Quiz' and 'Breakfast in Bedlam' and Mary Booth Craig, from WJZ; Ralph Dumpke 'Studio X' and Mary Margaret McBride on WEAF, and Adelaide Hawley, WABC. Edmund Gwenn's Early Rise for 'Highway' Show Edmund Gwenn, star of 'The Wookey,' at the Plymouth theatre, N. Y., guests Saturday morning (8) on 'Lincoln Highway.' Deal was set by the Leland Hay- ward office. Amateurs or Professionals WANTED Must Sing, Whittle or Play ItutrumenU Apply Sat., 11 A.M. to 5 P.M. LEWIS c/o Strong Recording 71 W. 45th St., New York HANOVIA iB:,