Variety (Mar 1942)

Wednefld«j, Bhreh ll, 1942 SAblO REPUICEIIIIENT I Broadcastinc's Audience in No Danger of Diminution Under Priorities Ending of Furthor Set Manufacture on April 22 — Eidsting Stocks of SeU to Be Sold First Come-First Served and other signaling apparatus for airplanes, ships, and tai^, the man- ufacturers wU be put to work on sound-detecting equipment and other electrical goods. The pinball and juke-box makers will help turn out military materials, along with Anns engaged in camera, typewriter, vacuum cleaner, and other electrical manufacture. - • ■ Syraense.—Nick Stemmler, sports director at WSYB for the past . 13 years, tp St. Louis to Join station KWK on March 19. ' AlMson Teaching Radio To Defence Trainees MlssouU, If oni, March 10. George Allison, chief engineer at KGVO, Missoula, is . teaching a coiu^ in vacuum tube theory in a defense radio training- school started recently at Montana State Univer- sity, Missoula. . A. J. Mosby, KGVO manSger, was Instrumental In establishing the school. Lever's WHN SportscasU . Lever Bros, has bought two 15- minute spoils periods daily on W9N, New York, starting Saturday (14), to plug Lifebuoy soap. Spots will be Immediately before and after thb ^ooklyn Dodgers baseball broad- casts. Contract runs for 29 weeks. Ruthraufl & Ryan Is the agency. Bert Lee and Dick Fishell, ^HN^s two regular sports announcers, will handle the shows, with Marty GUdk- man subbing when necessary. Chattanooga Medicine Spoiisoirs Leon Huff San Antonio, March 10. Chattanooga Medicine Co. (Black Draught and Cardui) is sponsoring « quarter hour over WOAI with Lfon Huff, cowboy singer and his band. Placed by Nelson Cbesman Agency for 13 weeks, Ave programs per week. Longvlew, Tens r —Fran k added to sales staff of EFRO. NO RATIONING . Washington, March 10. Manufacture of radios and phono- graphs for civilian purchases ends April 22, but available stocks wUI be marketed on a flrst-come, first- served basis, with no rationing or priority allocations contemplated. Official order foreshadowed a couple of months ago was issued by the War Production Board Saturday (7) Phonograph Angle - Record company officials don't seem bothered much by the Gov- ernment's cease-production or- der to radio receiver and phono- graph manufacturers. Red light goes on April 22 after which only repair i)arts.wlll be fabri- cated. Since all disc makers are now running virtually at produc- tion capacity to keep up with the demand of the number of phonographs now in use, the or- .der to halt fashioning them doesnt figure to be disturbing. At least not for some time. If repair part making is ever cur- ' tailed then there will be reason to worry. One official pointed out that some receiver manufacturers and distributors already hive enough new machines in reserve to last until late this year. - Another re- peated the above-mentioned ob- servation that his press-machines have all they can do to keep up with present orders and he wasn't giving too much thought to the future, at least not yet- colncident with a War Department annoiucement that juke-box manu- facturers likewise wiU convert their plants to fabrication of military sup- plies. Taperlng-off' of radio production was begun soon after Pearl Harbor, with the Industry limited to declin- ing percentages of IMI output Lat- est order speeds the conversion, spe- cifying no company may use over $500 worth of parts and materials ordered since Feb. 11 (excepting wooden cabinets). With this year's aggregate pro- duction expected to total 3,000,000 units. Federal officials estimate the United States wiU have 60,000,000 re- ceivers in use> serving 87% of Amer- ican homes, when the shut-down oc- curs. This assures ainple coverage in maintaining public morale and keeping the people informed of war developments, govenunent policies, and world happ«nings, it is felt Production of replacement parts will go on, so that tiiere ta UtUe dangeif of ■ decline in the radio audience. Under limitations and with official permission, factories can continue, turning out essentials for repairs. Details haven't been settled y«t ■ . Um of KsterUl . Saving of critical materials needed for military liippliei can be meas- ured bymt- consumption. The In- duitiy't. output of 18,000.000 sets last year iavolvM 3,100 tons of aluminum. 10,000 tons of copper, 2S0 -tons of nickel, and 70,000 tons of steel. The Industry won'-t suffer. Con' trasted. with last yeaVs |24tl,000,000 business volume, military orders, for radio war equipment outstanding al- ready exceed 11,000,000,000. The 55 set manufacturers affected by the cease fabricating order hold contracts in- volvlng $500,000,000. Besides transmitting, receiving. ^utdisdame is different,,. —N Dtscoveting dealers to caity the ball * Is a thing which the record proclaiim A problem that never distaiuys us at all— Take the case of Colonial Dames: The message was briefs but it went to die spec That is labeled G)n5umer Demand, And all of the dealers thejr wanted, thqr gpt-» KNX-tra rtsults, just as planned I The time that we had was a fifth of a flash,* We knew what to say and we said it; Colonial Dames is corralling the cash; The station's corralling the credit! *WJt, ffi mhtiim ma 0 %mkl KNX LOS ANGELES • 50,000 WATTS COLUMBIA'S STA'TION FOR AU SOUTHERN CAUFORMIA • OITNEO Am OPERATED BY THE COLUMBU BROADCAmNG SYSTEM. BSPRBSBimD NATIONALLY BY RADJO SALES LOCATED IN UBV YORK, CHICAGO, ST. LOUIS, CHABlfftTB, AND SAN PRAWSC9