Variety (Mar 1942)

S6 RADIO Tecbtisday, Blarch 11, 1942 ^ ♦ ♦ ♦ ♦«t m » « « ♦ * * * ■ From the Production Centres \ ♦ M » M M M ♦ M I M M M M ♦ ♦ M IN NEW YORK CITY ... The Radio Trade Is Discussing: Special 'censorship and morale' edi- tion of Saturday Review of Literature, edited by Edward Bemays— Lifebuoy spots following ripht after Arrid's Jimmy Fidler on some stations and the lack of check-up of schedule by local program dire^- OTS—The grimly unsoftened 'They Live Forever" morale series on CBS ■ —Growing number of gags anticipating bad bosiness in 1943. Today (Wednesday) is WHN Day at Radio Executives club... .many in the trade are quietly interested in Studebaker sponsorship of Eric Sevareid on CBS because automotives are so definitely considered outside the radio family just now....Bill Spire, McCann-Erickson radio head, ill with grippe .. His wife, Dorothy LoweU, still in Le Roy hospital after birth of son.. Richard Stark, announcer on 'Life Can Be Beautiful,' 'Against the Storm' and 'The O'Neills,' leaves Friday for 10-day vacation... .Sub- stitute spieler not yet selected... .Stark will go to Florida and do the Phil Spitalny show from there 'Helen Holden, Government Girl,' sus- taining serial on Mutual from WOL, Washington, folds March 20....Hal James, Compton program supervisor, to Toronto this weekend. Sabu, juve actor from India, guests Saturday (14) for the second suc- cessive'week on 'Rainbow House' via Mutual . . . Irene Beasley recorded new series for Savarin coffee . . . Lucille Purcell has joined WOR special leatures as secretary, succeeding Muriel Evans, resigned . . . Announcer George A. Putnam recorded a set of spot blurbs for Jests, through Katz agency . . . Carlo De Angelo looking for a new daytimer to replace 'Myrt and Marge' for Colgate-Palmolive-Peet ... He opens a New York office shortly for Sherman-Marquette, with Minerva Ellis, formerly of the Comp- ton agency and novir with the Henry Souvaine office, as his secretary . . . McCann-Erickson bought Frank Singiser's 7:30-7:45 p.m. news spot Sun- days on WOR for Twenty Grand cigarets . . . John Garfield and Connee Boswell guest Sunday night (15) on 'Keep 'Em RoUing,' with George S. Kaufman . . . 'The Shadow' will do its season fold March 22 for Blue Coal, from its Sunday spot on Mutual. Max Wessels, former announcer has rejoined WWRL as a member of the sales staff ... Phil Carlin, Blue network program vice-president, leaves next week on a show-hunting trip to Chicago, Los Angeles and San^^ran- cisco. He'll be away about 10 days to two weeks, traveling by train and air . . . He returned over the weekend from a similar jaunt to Montreal and Toronto. . \ Bill Sweets directs 'Listen, Americk,' Deep River Boys and 'Air Youths of America' sustainers on NBC-Red (WEAF) Jack Meakin directs 'Story Behind the Headlines,' 'Luncheon Date With Ilka Chase' and 'Weekend Whimsy' on the same network Frank Somers is engineer on 'Stories America Loves' on CBS Lawrence Racies is the technician for the 'Myrt and Marge' stanza and Robert Kania for 'Woman of G^ourage,' both also on CBS Other CBS engineer assignments on commercial shows are Vernon Gamble on 'Bright Horizon,' Theodore Miller on 'Gold- bergs' and 'Big Sister,' Joseph Travis for 'Our Gal Sunday,' Armond lii/Ue^i. i^<u< iu^ tUyte — BUY AN AUDIENCE WTAG WORCESTER jpnnniniiinnnnnB— MARKET. 5000 WATTS HAVE-YOU-A-SPOT 7 ? ? Well-sroomed younr man, married, dopendenta; ooolci opportunity with advertising agency or radio atatjon. RecoffniKed theatrical background. Oood recording voice: irlU submit records on request. Versatile: could aoslot In production, promotion or publicity. Box 101, Tftrietr,- 1C4 W. 4eth Bt., >'ew York. llth Spring For Gardner Nursery; Uses 300 Stations Seattle, March 10. Gardner Nursery Co. began Its llth spring radio campaign this week, using a list of 147 stations for five and 19-mlnute programs daily. By- April 1 approximately 300 sta- tions, located In all 48 states, will receive time orders. Northwest Radio Advertising Co. is placing the business. 10 Stations Nod to WHK Claveland, March 10. Ten stations helped "WIIK, Cleve- land, celebrate its 20th anniversary (5), .when 'Mutual Went Calling' from sister station WCLE. Also, WHK carried a transcription later that evening. Ohio's governor, John Bricker, spoke from' WHKC, Columbus. Par- ticipating were WGN, Chicago; WFBR, Baltimore; WGRC, Louis- ville; WIP, Philadelphia; CKLW, Windsor; WCAE, Pittsburgh; KSO, Des Moines; WGR, Buffalo, and WOR, New York. Francis Pettay has been named an- nouncer-emcee of 'Mutual (3oes Call- ing.' Ho succeeds Pinkey Hunter. Latter with fellow sportscaster, Jack Graney, has gone south with the Cleveland Indians to report on spring training. Gagnon for 'Dr. Malone* and 'CNellls,' Robert Anderson fof 'Joyc# Jor- dan' and 'Mary Marlln' and George Sears for 'Kate Hopkins,' John Monks, Jr., co-autbor of 'Brother Rat' and more recently a radio actor, collaborating with Henry Flsk Carlton on a new radio series for submission to agencies... .Lee Jones directing «Studlo X' and. the Pat Barnes shows on NBC Gene Hamilton production man on the Concert orchestra, the Paul Laval shows, 'Basin Street* and 'New Friends of Music* on the Blue network (WJZ), with Cyril Armbrlster doing similar stints on the 'Cab Calloway Quizracle'.and 'Music Hall*of the Air' via the same net Edward Witanowski, Polish announcer of WHOM, left last week to enter the army Francis Pettay replaced Pinky Hunter as m.c. on Mutual Goes Calling' series. Jo Ranson, Bklyn Eagle radio editor, also covering niteries... .be and Al Simon took a ralncheck until autumn on their joint radio course at Long Island University. Frank Notris, 'March of Time' producer, and Finis Farr, scrlpter on the show, to Washington over last weekend Jerry McGill now writing Mr. District Attorney' In collaboration with Ed Byron, producer..,. Marge Kennedy, of the Mutual press department, the only girl from a radio office serving as a taxi-dancer (officially called hostesses) at the American Theatre Wing's Stagedoor canteen for service men....Doug Coulter, CBS director of broadcasts, vacationing this week and next.... Vivian Smolen, subbing for Dorothy Lowell in the title part on 'Our Gal Sunday,' was given air credit the first four days and will get it again for her final stanza... .Miss Lowell, who recently became a mother, returns to the show in about three more weeks... .Life mag is doing a picture spread on the radio business. Juves bouncing up and down in their seats at Woody Herman's broad- cast on the Coca-Cola 'Spotlight' show at the Mutual playhouse last week broke 23 seats, 15 on the balcony, and eight on the first floor... .Peabody Awards committee, meets March 20 to make its selections... .Direction of the 'Great Plays' series Sunday afternoons on the Blue, now handled by Roy Lockwood, wUi be rotated among the various staff producers... .Kay Lorraine making three jukebox films for Minoco... .'Let's Fight,' now heard three mornings a week on NBC, will be extended early in April to six times a week... .Bruce Kamman directing the Benjamin Moore commercial Saturday mornings on the Red....Frank Danzig, CBS pro- duction man, into the Army... .Richard McDonagh to Washington over last weekend for huddles with Vice-Presiderit Henry Wallace about the latter's program brainchild, 'Down Mexico Way,' on NBC.. .'.Fredric March guests Monday night (16) In 'Dear Brutus' on the 'Cavalcade of America' series ^Myma Loy appears the following week (23) from the Coast Vinc^t Price guests Saturday (14) on Armstrong's 'Theatre of Today'... .Kay Wynn casts both shows for B. B. D. & O. Announcers George Bryan and Mark Hawley swapped CBS news spots this week... .Former now has the 4:45 p.m. assignment and the latter the 3:15 p.m. stint daily... .Palmer Thompson authored tonight's (Wednesday) ,'Manhattan at Midnight' script... .Aldo Ghisalbert directs 'For America We Sing' on the Blue network William Marshall handles the Joan Brooks show and Fred Weihe does 'Into the Light' and the Jack Miley series oh the same network Charles Warburton directs 'Stream- line Journal' and American School News, also on the Blue Roy Lock- wood handles the 'Alma Kitchell Briefcase' show and Richard Leonard dittoing the NBC Symphony on the same hookup. PUTS HOUR PLUG ACROSS/ WBNS CEMTUM. OHIO'S OWLV CBS OUTLtT. Ask aw BiAia man onus/ IN HOLLYWOOD ... ^ The Radio Trade is Discus^NG:^hc bumpy takibff for the Shirley Temple show —luhefher there'll be enough government jobs to go around for the radio big shots — That new C.A.B., high for the Jim Jordans (.Fibber and Molly) and begrudged by no one — Don Gilman'i Blue pang, how long they can keep keyed up at that high pitch. Tom Lewis shuttled back to New York to see how the other half of Young Ac Rubicam is holding up under the weight of war.., .Burns and Allen make their first camp pitch for Swan soap at Camp Haan, Kiver- side, March 31... .Harry Flannery, former CBS correspondent in Berlin, now hawking the news at KNX for a storage company. .. .Another former Berliner, NBC's Alex Dreirer, also shopping around for a Coast sponsor . .NBC's sales promotion boss here, Bob McAndrews, lecturing Univer- sity of California extension course siudes on how to sell radio advertising ..Sidney Strotz getting Into that commuting habit between here and Frisco and vice versa... .Kathleen Filz, stock radio actress, takes the vows soon with Dr. Christopher Hartsough and forsakes her career for domestic life at Pensacola, Fla., where he will be stationed with the Navy . .Edgar Bergen lecturing undergrads at UCLA on how to write radio comedy. Then there Is a way?...Knox Manning, KNX newscaster, wait- ing a call to the Marines after passing his physical... .Andy Kelly, recent western manager for J. Stirling Getchell, now drum-beating the acts at KNX... .Jack Van Nostrand here on one of those routine journeys cross- country... .Tracy Moore combing the northwest for Blue Network biz.... Bobbl Valentine now aiding Norman Blackburn on J. Walter Thompson publicity, moving over from KNX, where she sec'd for Holly Noble.... Milton Berle's 'Three Ring Time' moves twice this week. First switch Is-from Friday and Tuesday, which forced the show out of NBC, already overrun with comedy units on Tuesdays. New pitch is at the Music Box, legit theatre given up two years ago by CBS... .Lieut. James Stewart snared by Arch Oboler for his 'Letter at Midnight' broadcast March 15.... Fibber and Molly now being shortwaved to all U. S. military outposts In the far flung corners of the 'globe Pierce Grant, KNX photog, get- ting told by the Marines.... Lum and Abner took another 13-week lease on their Jot 'Em Down store. IN SAN FRANCISCO . . . The Radio Trade Is Discussing: That despite kidding Al JVelson took for his over-plugging of the new NBC building, subsequent events shoiu there might never have been a building to move into this week if he hadn't stuck to his campaign —lufiether KSFO will get necessary equip- ment to permit them to -uacote CBS studios after all, come April 15— Bill Ryan's getting out of a sick bed fo keep the KGO-Blue get- together date with agency reps. Art Kemp, CBS Coast sales rep, back from the east . . . Contends that radio biz is going to be okay, no matter what priorities indicate . . . Stuart Hannon, late of KROW, added to the KGO-Blue productioB staff . . . Al Nelson has named Don Lawton sales promotion manager for NBC-KPO in Frisco . . . com^s over from Botsford, Constantlne & Gardner agency. . . . Columbia Pacific Network has won a 39-week renewal of Sunnyvale Packing's three-quarters weekly 'Jane Endicott, Reporter,' for Rancho Soups after a 13-week test . . . also signed California Prune and Apricot Association, via Long Advertising, to a five-minute Saturday night news- cast on the CPN . . . KYA going Irish Sunday mornings with Celtic Melo- dies .. . with Eric Boden, formerly of Dublin, spinning the platters . . . Dr. Phillips Fruit Juices—of Florida, no less—has renewed Its twice-weekly quarter-hour slice of KFRC's Breakfast Club through Feb., 1943 .. . Acme Beer has doubled its 'Toast to America's Allies' sked . . . Brlsacher,. Davis account hereafter will spin its five-minute series twice nightly, seven days a week, split between KPO, KQW and KFRC . . . James Steadman, for- merly of WOAI, San Antonio, added to ICPO production staff , . . Coca- Cola's Spotlight bands show originates in Frisco via KFRC (13) .. , Horace Heidt is the band ... KFRC's Lone Rang» getting fan mail from moppets who want him to do something about Japs. . . . Al Crapsey, KPO's new sales manager, got off to a good start by signing Chamberlain Sales Corp. of Des Moines, Iowa, to $12,000 contract,.. . Deal is for three quarters weekly, Tuesday, Thursday and Saturday, using Archie Presby, comic with records . . . Sid Strotz made the Frisco hand- shake route under guidance of Al Nelson . , . Accompanied by Mrs. Strotz, NBC exec met 125 ad, agency and other contact* at a penthouse cocktail shindig. Later, at more exclusive sesh in Pacific Union Club, he got to- gether with town toppers, with W. W. Crocker, baiik president, as host. 1.Q; to Yick s And Grant Agcy. Holds Account Vlck Chemical terminates Its run of "The Nicholls Family' March 29 and in the same week (April 1) as- sumes the bankrolling of 'Dr. L Q.' Latter program will remain in Its present Monday 9-9:30 niche on NBC. Mars Candy withdraws Its sponsorship from the quiz March 30. Instead of Morse Intornatlonal, regular agency on Vick business, the 'I. Qi' show will be handled by tha Grant agency, which has been pUot- ing. the quizzer for the candy ac- count. The latest 'I. Q.' deal was made by Lew Valentine directly with Jerry Patterson, of the Vlcjt Co. Valentine was the original m.c. on 'I. Q.' but returned. John Pearson Reps WJJD, Succeeding Paul Raymer Chicago, March 10. Italph Atlass has appointed the John Pearson station rep outfit as exclusive sales representative for WJJD. Succeeds the Paul Raymer firm as national rep. rersonalities that sell i "Beats anything we've ever done*' It takes more Hun title t* m s k e » homeinakers*, hour. Chief Infredlent b a ho^e- maker who knows her staff, •nd how to get U across— Like Helen Watts Schrelber, nationally - known f e a t n r a writer, whose daily program on KSO has produced (cner-* onsly for partlolpatlnf spon-. Bors both local and nations^ Including Blue Barrel Soap, Carey Salt, Hilex, Scotch Tape, Writes one sponsor: "Our results from Helen Watts Schrelber's program art' more ■ than gratifyint—a large num- ber of good Inquiries." Says another: "The response outshines anything else we have done, and at far less ex- pense. We'd have been happy with 2* returns; we received 102." Helen Waits Schrelber Is just one of many Iowa person- alities who givf KSO- and KRNT the Personality that makes friends with our listen-, ers and customers for onr ad- vertisers. KSO; KRNT -"■\n vi „' .- DES MOINES Affiliated with the Das Moines Register A Tribune Rspreaented by The Katz Agency