Variety (Apr 1942)

Vedneflday, AprU 1, 1942 RADIO 35 mC, MEMPHIS AT HOTEL Memphis, March 31. ■WMC, The Commercial Appeal station, closed a deal this week to serve as radio outlet lor Hotel Cla- . ridge when WHBQ vacates the quar- ters It has occupied In the hotel lor a decade. Beginning about June 12, ■WMC will broadcast name band music trom the Balinese Room at the Clarldge. In addition, the station wUl feed the South-Central Quality network from the hostelry's nitery either three 30-minute night programs per week or six 15-mlnute spots. Already set to be thus serviced are KARKi Little Hock; KWKH, Shreveport; WJDX, Jackson, Miss. New Orleans and Nashville stations are also, pos- sibilities. WHBQ has not set its plans for sew quarters upon expiration of Its 10-year contract with the Clarldge. Station previously enjoyed free rent on a reciprocal agreement with the hotel for air time. Clarldge Is stepping Into direct competition for air followers with Peabody Hotel, its chief rival, which . houses and has long employed the facilities of WREC, CBS outlet, and WMC will likewise be offering-home name band competition for WREC for the first time. WADC, Akron, Asks 50 Kw. Cleveland, March 31. "While the FCC has damped down on new licenses for the duration, applications from Northern Ohio still poiu: In. Allen T. Simmons, head of WADC, Akron, has asked to Increase his station's power to £0,000 watts and a change of fre- quency from 1350 to 1220 kilocycles. This Is the spot WGAR is asking In Its plans to go 60,000 watts, but Cleveland officials feel Akron has submitted Its request merely to "be on the' record.' Kel'i in New Britain New Britain, Conn., March 31. Piel's Brewery. Brooklyn, N. Y., underwriting Milt Berkowitz' sports- casts three times a week on WNBC. Station Is now huddling with ciga- ret company about other three days. Air-Taught Stenogs Springfield, Mass., MrkJiJI^,^. Stenography will be tayight lii a course which started March 20 over WSPB, Alberta B. Cushman of Commercial High is instructor. The course Is chiefly aimed'at those who want to brush up. Dictation wll be given at 60, 80 and 100 words a minute. Prizes are given for the best transcrip- tions of letters read over the air. GORDON BROWN HAS CP FOR 1,000 WATTS Rochester, N. Y., March 31. WSAY has received a construc- tion permit and will start immedi- ately building a new transmitter and upping power to 1,000 ■wntts, according to Gordon P. Brown, owner and general manager. Brown states he bought all needed-equip- ment and that the grant was given tmder an interpretation of the freeze order that permits completing con- struction already authorized by FCC. Meanwhile the FCC turned do'wn the application of Edward J. Doyle, local oil man, to take over WSAY's present wave length and 250 watts power. Doyle has been trying for more than two years to get a per- mit for a fourth radio station here. Carling Beer, Cleveland, Spreads East to Troy Troy, N. Y., March 31. Carling Beer, a Cleveland product not heretofore advertised east of Syracuse, has t aken time for a 'Mu- sical Party' on WTRY, Troy, Wednes- day, Friday and Saturday nights for 26 weeks. Nick Carter will handle the program, on the 7:45-8 block. Herman Davidoff is Albany distribu- tor of the beer. The beer company has sponsored a sports program with Bill Rothrum on WSYR, Syracuse, for two years. Jim Patt|s New WKBC Bole Cincinnati, March 31. James M, Patt has been promoted to sales promotion manager, of WKRC, Mutual outlet. Dave Ward, who temporarily filled the post since November, returns to the announcing and 'writing staff. During the past two years Patt WLS on the sales stall. He joined the station In 1938 as director of special events, coming from WBBM, 'Chi- cago. Orin J. Bellamy new to WKRC's ■ales force. Adantic Refining S|K)ilsoring 3,000 Games in Six Leagues This Year Pittsburgh Pirate Games To Reach Wider Area Pittsburgh, March 31. Broadcasts of Plttsbiu-gh Pirates baseball games, heretofore confined locaUy to WWSW and KDKA, will be heard this summer over a six- station Western Pennsylvania hook- up under joint sponsorship of At- lantic Refining and General Mills. They'll originate at WWSW and also carrying the play-by-play accounts will be 'WKST, New Castle, WISR, Butler, WMBS, Uniontown, WJAS, Johnstown, and wji'jbG, Altoona. Rosey Rowswell and Jack Craddock, who have been handling the games for years, have been re-engaged by the bankroUers for the 1942 season. WWSW will feed the Johnsto-wn and Altoona stations by telephone line, but there's a possibility that the rest of the network 'wiU be reached by FM relays from W47P, WWSW affiliate. That means BuUer, New Castle or Uniontown would take the FM broadcast from W47P and convert it for re-broadcasting on the standard band. W47P has been using FM for feed- ing the This Is War programs to WPIC in Sharon, Pa., and the *et-up has been successful. This season marks the 11th for broadcasts of the Pirate games although home games wieren't aired direct from field until 1938. Bowman Dairy Retnrns Chicago, March 31. Bowman Dairy; off the air locally for over a "year, Is returning on WBBM with a musical quiz show. Marvin MueUer will be quizmaster and Tom Moore handling an- nouncing. Contract set to start early in AptU, will run 13 weeks. J. Walter Thomp- son agency, producing the show, has reserved tentative time of 1-1:30 pjh., Sundays. No 4itle for show has been decided. , Film Clutter on WTAO Worcester, March 31. "Movie Review,' a new thrice- weekly show has been started on WTAG, replacing former sidewalk show, "Man in the Market.' Same sponsor, Brockelman brothers, local grocery market, has contracted for series. we had a swell time mister alien OQJC 1949 Atlantic Refinlng's seventh season sponsoring baseball broadcasta will involve the use of 50 stations and include more than 3,000 games in six leagues. Schedule opens April 14i Innovation this year will be the use of news reports during game breaks on local stations as well as network outlets. Use of FM stations 'wiU also be added this season, with W43B, Bos- ton, and W39B, Mt. Washington, carrying the games. N. W. Ayer is the agency on the various deals. Some of the series are being spon- sored exclusively, others in cooper- ation with other bankrollers.. Line- up of stations for the various sched- ules is as follows: Philadelphia Athletics (American League) co-sponsor home games, by Byrum Saam and Taylor Grant over WIBG, Philadelphia. PhUadelphia Phillies. (National League), exclusive home games, by Saam and Grant over WFPG, Atlan- tice City; WEEU, Reading, Pa.; WSAN, Allentown, Pa.; WILM, Wil- mington; WGAL, Lancaster, Pa.; WORK, York, Pa.; WEST, Easton, Pa.; WKBO, Harrlsburg; WAZL, Hazelton,' Pa.; WKOK, Sunbury, Pa., and 'WBOC, Salisbury, Md. Boston Bees (National League) and Red Sox (American League), co-sponsor home games, by Jim Britt on WAAB, Boston; WCOU, Lewiston, Me.; 'WLLH, LoweU, Mass.; WEIM, Fitchburg, Mass.; 'WLNH, La- conia, N. H.; WFEA, Manchester, N. H.; WNBH, New fledford, Mass.; WNLC, New London, Conn.; WBRK, Pittsfleld, Mass.; WEAN, Providence; WSYB, Rutland, Vt.; WATR; Water- bury, Conn.; WBDO, Aiigusta, Me.; WLBZ, Bangor, Me.; WSAR, Fall River, Mass. ; WHAI, Greenfield, Mass.; wthT, Hartford, Conn.; W43B, Boston, and W39B, Mt. Wash- ington. Pittsbiurgh Pirates (National), co- sponsor Jiome and a way games, by Rosy Hoswell, on 'WWSW, Pitts- burgh; 'WKST, New CasUe, Pa.; WMBS, Uniontown, Pa.; WIRS, But- ler, Pa.; WJAC, Johnstown, Pa., and ■WFBG,. Altoona Pa. Newark (International), co-spon- sor home and away games, by Earl Harper on WAAT, Newark, N. J. Syracuse (International), cb-spon- sor home and road games, by Tom McMahon on WAGE, Syracuse. Buffalo (International), co-sponsor home and away, by Ralph Hubbell on WGR, Buffalo. Negotiations are also in progress for sponsorship of the games of the« International liCague teams in Baltimore and Rochester, N. Y. Binghamton (Eastern League), ex- clusive home and road, by Jack Hand on WNBF, Binghamton, N. Y. Elmlra (Eastern), exclusive home and away, by Bill Pope on WENY, Ehnira, N.^ Y. Scranton (Eastern), exclusive home and away, by CHaude Harlng on WARM, Scranton, Pa. WUkes-Barre (Eastern), exclusive home and away, by Chuck Whittier on WBAX, Wilkes-Barre, Pa. WUUamsport (Eastern), exclusive home and away, by Woody Wolf on WRAK, Willlamsport, Pa. Albany (Eastern), co-sponsor home and away, by Glen Rand on WABY, Albany, N. Y. Jacksonville (South Atlantic League), co-sponsor home and away, by Jack Bathbun on WJHP, Jack- sonville, Fla. -JSaiannfth (S,.-Atlantic)r-«3tclus've home and road, by Dick. Altman .on WSAV, Savannah-. . Charlotte (Piedmont League), co- sponsor home and away, by Lee Kirby on WAYS, Chafrlotte, N. C. Richmond (Piedmont), co-sponsor home and road, by Huf^ Carlyle on WRNL, Richmond. CleYehnd Takes in Rumors < Cleveland, March 81. When WHK goes Mutual Sept. 1, leaving NBC Blue out of Cleveland, malnstem rumors are either an Akron or Dayton station will shift its transmitter to town. Also, two applications pending befor« FCC might get some action, although that is highly doubtful. Other radio men in town say the 'squeeze' U on, H. K. Carpenter, WHK manager, said station In going Mutual con- siders It possible that many Blue shows may still be coming over "WHK. ■ 0 More families listen to WOR in the early morning than to any Other New York station' * In fact, from 7:00 to 8:15 A.M. WOR has more .liflten«!»_tban.j!|ll other New York irtatioM <»m- bined. Froln '^dswtt-td 8:45 A.M. WOR standa A consiatent first