Variety (Sep 1942)

^Tednesdajf September 2, 1942 RADIO ST VARIETY. NEWS Agency's 14 Night - Time Network Shows This Sea- son Will Include Six Revues — Four Programs to Deal With News Hillbilly Back Cincinnati, Sept. 1. Bradley Klncald, his guitar and mountain folk aongs, return to WLW Sept. 7 after an absence of 10 years. Phil Brito, crooner, last week re- newed with WLW for a second six- month period. He is heard four times weekly on the midnight Moon River series, and once a week on his own Ballads By Brito show, sup- ported by Joe Lugar's staff orch. BUT NO QUIZZES What might be regarded as a trend In commercial network entertain- ment for the coming season are the comparative frequency of certain program types on the fall list of the Young Sc Rubicam agency. Y.&R. is pretty much recognized in the trade as being quite hep, if not the bell- wether, in determining the latest popular fancies in radio diversion. Of the 14 night-time network shows that Y.&R. will pilot on the network this fall, six are variety pro- grams, four deal with news, one is a comedy sketch, one rates as straight dramatic fare, another one specializes in semi-classical music and the final one is a public par- ticipation stanza. There are no quiz shows on the Y.&R. list. During the summer spell of 1940. Y.&R. had five quiz events. In 1041, the quiz sked dropped to three. The Y.&R. list will contain this fall one more variety setup than pre- vailed a year ago. Tommy Riggs is the newcomer and the other Y.&R. variety names are Jack Benny, Ed- die Cantor, Burns and Allen, Kate Smith and Ed Gardner - (Duffy's Tavern). The news . programs will consist of William Shirer (Sanka), Edward Murrow (Inlernatioixal Sil- ver Co.), Edwin C. Hill (Johnson & Johnson) and 'March of Time' (Time Magazine). The 'Aldrich Family (General Foods) is the comedy sketch, while 'Manhattan at Mid- night' (Cummer Products) is the straight dramatic show. The Celan ese Corp. underwrites -the stanza with the semi-classical music, and Gulf Oil has the public participa- tion package, 'We, the People.' T.&R.'s Director LIneap Stan JoselofT, talent buyer for Young & Rubicam, shifts to the agency's staff and succeeds Bob Welch as director of the Eddie Can tor program when it returns Sept. 30 to its Wednesday night spot on WEAF-NBC for Bristol-Myers, Welch moves over to direct the Jack Benny show for General Foods for the same agency. JoselofTs successor as talent buyer hasn't been named. Young & Rubicam director assign- ments, which have been uncertain be- cause of the departure and threat ened departure of several men into the service, were completed last week, at least for the present. Be^ sides Welch's move-over to the Ben ny program, others are Glenhalt Taylor to the Tommy Riggs show, probably Austin Peterson to 'Second Mrs. Burton,' Francis van Hartes' velt to 'Aldrich Family,' Sam Fuller to 'Duffy's Tavern,' George McGar rett to the Kate Smith show, Adrian Samish and Sandy Stronach to 'March of Time,' Dave Levy to 'We, the People,' McGarrett to 'Battle of the Sexes' (with Walter Gorman as- sisting and slated to take over in mid-September), Joe Hill to 'Great Moments of Music' and 'Manhattan at Midnight,' and Ralph Butler as assistant to Hi Brown on 'Bulldog Drummond.' Harry Ackerman and Jack van Nostrand are production supervisors for the agency. Dorothy Eoberts Quits B-S-H Chicago, Sept. 1. Dorothy Roberts, associate of Blackett-Sample-Hummert on the Oxydol account for Procter & Gam blc, has resigned. Miss Roberts joins Montgomery Ward as assistant to A, T. Scott, ad- vertising director of the retail divi sion here. ENODEL V.-P. OF F. & P. Chicago, Sept. 1. J. W. Knodel was this week elected vice-president of Free & Peters, Inc., and sales manager of the Chicago office. Knodel, with F. & P. for the past Ave years, was elevated from the sales department. Blind Singer Chuck Collins To Tour School Circuit Seattle, Sept. 1. Chuck Collins, blind radio song- ster and commentator, who has been broadcasting a daily 15 min- utes, 'Collins Calling,' over KOMO, as left to join the National School Assemblies and will tour six west- ern states—Colorado, Montana, Kan- sas, Washington, Oregon and Cali- fornia — entertaining in grammar and highschools. Starts in Missoula, Mont., Sept. 9. Collins does his own scripts on a Braille typewriter and transcribes them later on a regular machine. He has been at KOMO for the past five years. Oakite Buying Spots Oakite is buying one-minute an- nouncement and participation spots in numerous eastern markets Calkins & Holden is the agency. Stamford, Conn. — John ReiUy left chief engineer's job at WSRR to join WABC in N. Y. News Replaces Lunch Chicago, Sept. 1. Deciding that war news is the up- permost thought in the minds of most radio listeners. Triangle. Restaurants last week replaced variety show, 'What's Cookin," heard on WCFL every Mon., Wed. and Fri. from 9;30 to 10 p.m., with a Mon.-through-Fri. news broadcast. New news ^pmmentary is an- nounced by Guy Wallace and Jimmy Dudley, who alternate in giving the facts. P.M. LISTENING l)P; DAYS OFF Co-operative Analysis of Broad- casting reported yesterday (Tues- day) that night-time listening in July of this year was higher than it had been in July '41, but that daytime listening continued its downward trend. The .upbeat in night-time listening during July was 6.4% while the letdown In daytime attention was 1.5%. The nighttime index this July was 19.9 and the daytime, 12.6. MANAGEMENT MUST MAKE THE PATTERN FIT THE CLOTH' says JOSEPH D. NELSON, Ezseuttva Viet President, THE ANDREW JERGENS COMPANY I "It goes without saying that advertising is a funda- mental part of modem merchandising. If, then, advertising is an essential in time of peace, it is most certainlY ^ indispensable ingredient of busi- ness in time of war. Neither can change the xmder- lying values of advertising, though war, as we have seen in England, may reduce its volume and alter its use. "As I see it, the job of management under present conditions. Is to make the pattern fit the cloth— to use advertising as a task force where, when, and as needed. "It jyould be folly to say that all companies should spend as mueh for advertising as in normal limes. Changing conditions should influence any decision to keep present budgets, retrench, or even expand. It is the province—and the responsibility — of management to evaluate these changing con- ditions and project advertising appropriation and function to meet them. "I cannot say how much we will be spending for advertising a year from now. I can say that we will keep our plans and policies flexible to meet chang- ing conditions brought about by war in precisely the same manner we keep them fluid to meet chang- ing competitive conditions in time of peetce." <^ To Hi* gmi DBmn in Amcilun botiiMU whoM oondnoMl idTtrtiibiB U t fliBing (faibel el tallli In Amariea't fnlw* . . . whex foiUlad* In total wu iddj uioihct •haul el deilanm to th« MtmlM el tree Ajouriemn enlerprlit ud dtaeoreer > • . lUi ipaet b d«dl«tl*d by Th* Nirien'i Stalien.