Variety (Sep 1942)

Wednesday^ September 30, 1942 ^ P^^RiJtfY RilJ>IO IS AFRA's Hollywood Brandi Wants ' Wages Hitched to Living Costs CANADA'S SOKW. SACKVaUNS, SHORTWAVER Ottawa, Sept 29. Canada's first high-power short-' wave broadcasting station will go up at Sackville, N. B., soon and is ex- pected to strengthen the Allied prop- aganda front and tie Empire com- munications tighter. Federal gov- ernment will own the station and the Canadian Broadcasting Corp. will operate It 'in consultation-with' the External Affairs department Government will bear costs of building, estimated at nlore than 1800,000, and annual maintenance cost, 1500,000, including programs. The station will have two SO-kllo- watt transmitters and a three-direc- tional antennae, and will be expected to supplement BrHish and United States short-wave shooting into enemy-occupied lands as well as re- place any damaged British station. Government will also use it to send Canadian information into the United Kingdom and other countries. POUnOANS REPEAT iOGHT-BEFORE TALKS Both the Democrats and Repub- licans will use WUB, new daytime indie outlet in Brooklyn, to air tran- scriptions of speeches made by big- wigs in each party the morning after they are broadcast no matter where In New York State the spiels are made. Modus operandi would have WLIB transcribe the speeches over a tele- phone line and air them, primarily for their effect on the housefraus, the following morning. (Jnion-May-Stenn Takes KSD Kecord Session St Louis, Sept 29. The Union-May-Sterm Co., one of the largest furniture dealers in this burg, is making its debut as a radio time buyer and currently 1: bank- , rolling a new musical show of pop recordings under the tag of 'Broad- way Canteen' and aired over KSD. Although a member of the Associ- ated Retailers of St Louis which has shied away from radio advertising for many moons the Union-May- Stern organization is the latest to break away from the 'gentlemen's agreement' While some of the other members are time buyers the three large de- partment stores remain aloof despite terrific pressure used by all the lo- cal stations. Ron Rawson of the KSD gabbing staff m.c's the thrice a week IS mins. program. WGY Book Show Resumes Schenectady, N. Y., Sept 29. WGY's 'Speaking of Books' wiU return for the third season on Oct. 2, with Esther Forbes, author of 'Paul Revere and the World He Lived In,' as guest. Granville Hicks, chairman of the critics' panel during second half of 1941-42, will fill the same assignment Reviewers on this week's shot will be Mildred Adams, foreign corre- spondent and N. Y. Sunday Times critic, who has appeared before, and Dr. Dixon Ryan Fox, president of Union College, Schenectady. Robert Ridder on WEBC Duluth, Sept. 29. Robert Ridder, son of Victor Rid- der, publisher of the Duluth Herald and News-Tribune and official of the Ridder chain of newspapers in New York, St Paul, Dulnth, Aberdeen and Grand Forks, Is to take over the 10 p.m. news spot on WEBC. Local papers provide both wire and local news services for broadcast Ridder has just taken over promo- tion job at Herald-News-Tribune, WBBM's New Late DIsckeroo Chicago, Sept 29. "Masterworks' program, broad- cast over WBBM every Monday night from 10:45 to 11 o'clock, will oe replaced this week by a new recorded show 'Night Time Sere- nade.' Nelson Bros., furniture, the spon- sors. WIFE TO SOLDIER IDEA IN PORTLAND Portland, Ore., Sept. 29. 'Army Post Office,' weekly 15- minute series of letters supposedly from a Portland woman to her sol- dier husband overseas, is being broadcast by Jean Morrison, staff artist over KEX, local Blue netwc V outlet. Idea is to teach femme lis- teners how they may help in the war effort in their home, shopping, etc. Portions of the show are fade- in dramatizations. Series .is in cooperation with the Consumer Division of the Office of Price Administration. Radio School Files Papers Albany, N. Y, Sept 29. New York School of Radio, Inc.. has been chartered to conduct a busi- ness in teaching all branches of radio. Directors, each holding 20 shares, are: Vera Boyer, New Yorit City; Margaret Ferguson, Brooklyn; BU- riam Sinclair, New Dorp, Staten Island. Herman Chasnow, Newark, N. J., was filing attorney. Patriotic Smacks Boston, Sept 29. WORL is sponsoring a 'Kiss for Victory' Ball at the Hotel Kenmore tomorrow night with program director Bob Perry in charge of a large corps of post- debs, models and theatrical per- formers. They'll osculate buyers of War Savings Bonda. DAN THOMPSON RESIGNS 0«es to NattenU Safety ConncU— Jaek Byan Steps Up Chicago, Sept 29. Dan Thompson, news editor of NBC's Chicago press dept., resigns this week to join National Safety Council as manager of radio activi- ties. Jack Ryan, picture editor at NBC, replaces Thompson as news editor. John Keys, writer In the dept., be- comes picture editor. Sheldon W. Peterson, now with KLZ, Denver, and former reporter on the Denver Post fiUs the vacancy caused by the shift Hollywood, Sept. 29. Wage adjustments provided for in "Cost of Living Index Clause' writ- ten into nearly all radio talent con- tracts will be sought by American Federation of Radio Artists upon recommendation of L B. Komblum, AFRA attorney and 'EMC secretary. Increase asked will be based on rise In living costs from Sept 15, 1940, to present date. Committee as- signed to tracking down facts and figures Is headed by Ken Carpen- ter. Move will be coordinated with similar move by national body. In- dex clause provides AFRA may give notice of desire to seek pay adjustments within 30 days after Is- suance cOst of living Index by Labor Department's Bureau of Statistics. With next issue expected soon after Oct 1 adjustments would affect freelance actors, singers, announcers on commercial and sustaining pro- grams. Local membership of AFRA now pegged at 1,850. SOLDIERS L D. CALLS BROADCAST ON WGN Chicago, Sept 29. 'Hello Soldier,' a new service men's show debuts on WGN Friday* at 7:30 p.m. Soldiers, sailors and marines will be guests of show and be given opportunity during pro- gram to make long distance calls home. Marvin Muller is m.c. of the show. Hi will alao have wives, sweethearts, mothers as studio guests, permitting them to call service men at distant camps. WLW ADVERTISED BRAND BUTEB WON'T TAKE 'JUST ANYTHING/ urra Senniam ind Cantral Ohio "The cuzrent buying of cuslomeis who enter our stores brings one very interesting thing to light. "If a nationally known brand is called for but is out of stock, another nationally adveitised brand is usually second choice. An advertised brand buyer will not take 'just anything' else. "That's why I feel it is vitally important that national advertisers continue to do two things. "... Keep their advertising going on the radio and in newspapers and magazines. The experience of automobile manufacturers showed that even under a rationing system, advertising is necessary to make sales. "... Continue to make every provision for ce* operative advertising and supporting activity at the point of sale in older to obtain better coopera> lion from the dealers. "It is my film conviction that continued national advertising will be a strong deteimining factor in keeping the structure of the retail food business intact during the troublesome days that lie ahead. And the dealer, who is really carrying the burden in the war merchandis- ing picture, will remember the help that h« got when he needed it most." •JL- U.im k tUIE»-WUT TIE MEI KNO MK YOU MERMXmiU niNI UWT WU-T1K UVEITISIM.