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20 Wcdaeflday, December 16, 1942 The war has brought many changes to this industry, and one of the most far-reaching is that relating to the use of our prindpcd commodity—film itself. Film has suddenly become—a very prec- ious material. None of us can now have all the film we want, or for that matter, all the film that our needs require. As we know, our government uses a lot of film for its own purposes, and cannot spare all the ingredients that are needed for film manufacture. That is why film, in its various forms, consti- tutes today, a most important contribution to the war effort. That is also why motion picture trailers have been curtailed in quantity. '^CeTcnow, iioweverl tiiat yoffioriSlaif ouroW Exhibitor friends who have gone along with us through the years, will not misunder- stand us when we ask that you make every effort to protect and prolong the life of every trailer that passes through your hands. We also beg to remind you that the manufac- ture and distribution of trailer prints is being accomplished today under a very tight operations schedule, and we earnestly ask your kind cooperation in helping us main- tain our schedule. Please see that your playdates are sent along to us in ample time. It is likewise of the greatest importance to us, that you provide for the return of all trailer prints to their ex- changes, immediately after the completion of the last performance wherein they are used. And if—as is liable to happen—you are asked to relay a trailer to another Exhi- bitor, please make sure that it is sent promptly. Our endeavor to maintain a schedule of a full showing of trailers to all accounts, can only be effective with the cooperation of our friends in complying with the above-mentioned suggestions. At National Screen, we like to feel that we too, are doing our humble bit toward win- ning the war. Won't you help us do it—WITH FILM? nmonn Cfite^ service STANDARD ACCESSORIES ★ ★ * ★ TRAILERS ★ ★ ★ ★ SPECIALTY ACCESSORlEb