Variety (May 1943)

W«ln<iday. M»y 26. 1948 RADIO 93 FCC CHAIN RUIES NBC, CBS and the Bloc Nctwark have proceeded !• draw up arnilate- »tatlon contracU to conform with the previiloni of the FCC'e new rules on rbain broadcastlnr. Blue ofncials and staff counsel were busily engaged at this task Ihrough the greater part of Monday i24i. while NBC and CBS undertook to lay the groundwork for the con- tract revisions through discussions wiih mcmbera of their respective arniiate-stations advisory boards in Washington. The Blue's contract revampers fire approaching the job from the theo- retical springboard that the rules are already In effect. Should the net- works obtain any compromises later from the FCC, the terms of the Blue's new standard stations contract would be made to conform to any such easements. The Blue hopes to have the new covenant in polished form by the time the network's station advisory and planning committee opens its scheduled meeting in New York next Wednesday c2). SEFs 4 Freedoms Shor, Harry Sosnik Deferred Saturday Evening Post will spon- sor a one-hour show on the Blue next week dedicated to the Four Freedoms: It may become the first of a series b.r.d. by the mag, which heretofore ha.s largely limited lis radio plugging to spot announce- ments. Harry Sosnik, Decca recording maestro, will baton a 2S-piece crew and a choir of 10 voices, which will back up the warbling of Joaif Ed- wards and Frank Sinatra. An audi- ence of 2.S00 will be invited to the show, which will originate in the gymnasium of tha Eastern Ajrlines building in Radio City, N. Y. That's also an innovation. Program will be heard from 10:30 to 11:30 p.m. Thm'sday, June 3.. Sojinik was expecting that this would be his last engagement, the Army having made the usual bid for his cervices in khaki. He has since been deferred, however. Rosenbanin, Woods In Conference on Bine Net Sale Proposition Samuel R. Rosenbaum, president of WFIL, Philadelphia, called on Mark Woods, Blue Network prexy, last week in connection with a prop- o.cition on the sale of the web. Rosenbaum asked whether RCA was still interested In setting up a stock structure which would make Blue afflllated stations participating owners in the network. WMC Official, at 4As Meeting, Also Warns Agencies on Manpower Brig. General William C. Hose, of the War Manpower Commission, spoke before the 2Glh annuMl meeting of the American As.>iociation of Ad- vertising Agencies Thursday (20) at the Waldorf-Asiorin hutol. New York, and gave Ihe Hdverti.'^ing agency men the same warnings told to broadcasters by the WMC at the NAB convention in Chicago. With a warning to employers to hire women, 4-F's and those over the draft age while there av still work- ers left to train them. General Rose said that, with the pre.^cnt goals for the armed force.<i, the end of the year would see every physically fit ;i:an in the fighting services. Again the Manpowei Com!r.l<.tiiin repeated its stand th.-it an advenising industry could not expect to bo named essential when men are being taken from war industries for rh« armed forces, and warned the agency men not to expect help from th« Commission in making their man- power readjustment. The new officers oi Four Km elected were Chairman of the Board. Allen L. Billingsley, president Fuller St Smith tc Ross, Inc., Cleveland; for vice-president Emerson Foote, Y&R FEEDS PERSONNEL ON AGCY/S 20111 ANNl Young Ac Rubicam agency gave a limch to all its employees of- the New York office Friday (21) at the Billmore hotel in celebration of the organization's 20th anniversary. 'Those who spoke were Raymond Rubicam, chairman of Ihe Y&R executive committee; CheMer J. , I^Roclie, .b()yd chairman on leave, and Sigurd S. L,armon, president. Pearson Taking Over Foreman Co. Accounts John E. Pearson Co. will, effective Monday (31), take over the selling and servicing of spot time for all sta- tions now represented by the Fore- man Co. Edwin G. Foreman, Jr.. will be- come part of the Pearson firm, while Lillian Selb and Hines Hatchelt, managers of the Foreman and Pear- son New York offices, respectively, will'handle the eastern territory to gether. Storrs Haynes to Coast For Compton Show Talks Storrs Hayne.s, radio head of the Compton agencv, goes to the Coast this weekend for confabs on Ihe Aim's three shows.Aiiginaling there. They are "I Love a Mystery,' for Procter & Gamble; Truth or Con- sequences,' w'hich Ralph Fxiwards has on tour for the .same iiccoiinl. and 'Breakfast at Sardi's.' half of which is sponsored by W. S. Scull. Isabel Olmstead (Mrs. Haynes). the agency's talent buyer, goes ahead to Chicago on business and then accompanies her husband to the Coast. Is It Modesty? Washington, May 25. NAB, preparing a promotional brochure on how women are step- ping Into technical jobs in radio dur- ing wartime, is still clamoring lor photographs and siories of women technicians at loc»l stations to be included. Material has come Ihu.s far from WBAL. Baltimore: WEIM. Fitch- burg; WMBD, Peoria: WRNL. Rich- mond; and WWDC, Wii.-hinBlon. WGN's 2d Gal Producer Chiciigo. May 25. Genevieve Cap.^taff. who joined the WGN staff last February as the first woman sound efTccIs technician 1)1 local radio, has been appointed a producer by Lewis Jiime.s. >lat:on production manager, to help (111 va- cancies created by the war. She is the second woman producer at the station, the other being Mary Afflick, who has been a WGN pro- ducer since 1931. WiE 6IVBS RBW Tlxra TO f Lff KnciiirDisiNS Despite critical man power problems, WLW's merchandis- ing, dedicated to war time aid for retailers, is keyed to an even more intensive war time tempo. 28,000 calls will be made this year on the men who move your merchandise ... supplemented with BUY WAY, our radio merchandising newspaper with a readership of more than 50,000 twice monthly, and with constant direct mail contact that totals 360,000 mail pieces annually. This merchandising program . . . which covers every phase of distribution from manufacturers* representatives lo consumer . . . costs advertisers nothing. Now more than ever, it helps to make your WLW dollar the most effective advertising dollar you can spend. # WLW oudtonc* dominance, plus Hie ceopcrotlon wt rt<«(v« os a iMiilt of continuous deolar contact, n«\M ougmonttd by SPECIAITY SAIES, offer you the most eftfctive mcont ewer devised for directing ttw dklributlon ond sale of consumer food otid drug products. IIITENM DOMINANCL in Sa «M«* af h* f.«r. (tat* area, and In 91t rural cammunltlat •raund lh«in,WlWd«ltvartS1.3% af all night- lima radia ilitanlng, (A walghtsd avaraga flg- ura based an Maapar MM-Wlnt*r WLW aroa raling, ie43( whMi daat nat rapratanf tha ilaa af aar audlaiMo In any ana city nr nirol araa.) A NIW SAIES URVKI. Anmrarinf Iha ^aMam af tha mmn'pvmmr sliartai> li SMCIAITT •AUt, a WIW affillota. mClAlTT lAUt affara tha sarvkai af aa p ar l ancad folasman wha cavor avary trasar and di M g y Ut In all citlas at our totir-ttata ufm. Vila aarvlcai af SK- CIAITY SAlIi can ba baught an an aatromaly Haiilbla bail* ot • vary namlnal salt. THt NATION'S MOST (MMCHAMMStAtU STATION eiViXON «r THC CSOHR COSfMMION