Variety (Sep 1943)

Wednesday, September 1, 1943 RADIO 33 Radios Orange Blossoms Petcrbbro.Ont.. Aug.'31. CUF.X last week participated in'a . wedding ceremony and in the process gave .its listeners a demonstration in personal, service" and old-fashioned sentimentality..." Two elderly folk Jiving in the' small'. communily of Havelock had written the station that they were to be married at home at 4 p.m„ and would the station kindly oblige them by playing the 'Wedding March." ,The .station'..wired; back that not only would the couple,have the march, but all the musical trimmings. At the stipulated hour of the ceremony, the ; station suddenly an- nounced to its listeners that CHEX was about to participate in a wed- ding. With everything .synchronized- to a lime schedule which had been furnished the couple, the station opened With the 'Bridal Chorus' from "Lohengrin/ played soft organ music as the marriage was being performed, followed this up with the vocal' refrain of 'O Promise Me' and concluded with the strains of 'The Wedding March.'. The an- nouncer then conveyed the station's best wishes for the.-coupleV future happiness. / Gov't (OWI), Frisco Believes, Will Build and Run Trio of 200 KW. DX ers ug. 31. The suspicion is spreading among local radio circles that the plans of the Office of War -'Information for the installation of a group of .20.0,000;' wait .shortwave, transmitters do not envisage the inclusion of either CBS or NBC. - OWL officials and ; engi- neers are -reported mapping their local' short wiving, plans, with a' view to operating themselves , the 'three '200-kilowalters slated for installa- tion in the San Francisco area. It would be the first Governincnt- opcrated radio setup in the United States. It is understood that WLW, Cih-. . ciimali, would emerge from the OWl's shortwave project with three 200,000-watt transmitters. The short- wavers proposed for San Francisco would also number three and fall within the same power classifica- tion. There are no. prospects, ac- cording to reports, of similar instal- lations being made in the east under the OWl's auspices: ' The signals of the Frisco units- would be directed to the Far East, while Ihe WLW transmitters would do their short- wave ptmiping toward Ifctin Amer- ica and Europe. . If the foregoing probabilities ma- terialize, both NBC and CBS would have their shortwaving operations confined to their present 50,000-watt transmitters' located in New Jersey CBS AFFILIATES, WOW Gets Yet Newsman ■ " ■ ■ Omaha. Aug. 31. -Station WOW gains a seasoned newsman, for its Omaha coverage this week when Tom Ingoldsby takes charge tomorrow (Wednesday ).. Ingoldsby. bureau manager for the United Press in Omaha, was recently .retired by the press association. . . Mutual- Network's'plan to broad- cast recorded versions of NBC, CBS and Blue nighttime commercials on an afternoon schedule has run Into stormy weather on several fronts. Columbia affiliates have notified their network that lliey would re- sist the repetition of CBS nighttime commercials on Mutual the follow- ing afternoon, A couple- of; major advertising agencies have declared themselves as unfavorably . disposed . toward the free lime angle of Mulual's plan, while several Mutual stations them- selves are reported to have pro- tested to Miller McClintdck,. MBS prez, granting to . commercials who accept the repeat idea a gratis run of 13 Weeks. Allan deCastro v Mutual executive handling the; repeat-program sales plan, stated Monday (30) that the opposition which has developed against the proposition seems to have overlooked an important point; that is that the entire industry, will gain from the increased lisle.nership created by the broadcasting of a higher type of entertainment dlirjiig the weekday, matinees. As for' the- argument advanced by CBS affiliates that the repeat arrangement would tend to cause a diversion of audi- ences and pull down a show's nighl- i time rating. cleCastrp cited General Foods', experiences with transcrip- tions of "The Aldrich Family' early last year as a fairly sound refuta- tion. ...DeCaslro- held that ihe high- est rated network commercial has never drawn more than 50'.;. of the set owners available, and that the matinee repeat plan would: give ad- (Cojilinued on page 36) . KWK and St. L's Pulitzer Daily, Which Feuding Over Program Log Mental Mayhem • Daytdiii p.. Aug..31. I WHIO's engineering ' depart-/' i merit is smarting froni the cheeky attitude of a sneakthief. who broke into the station's mobile unit. All the -thief took was a book- let, of gas' ration coupons, but what added insult to. injury was the fact the crook exchanged some of the coupon? for gasoline, and charged the bill to the sta- tion's engineering department. BATTLE IN SIGHT F0RCBCCM. POST Ottawa, Aug. 31. A shakeup in Canadian Broadcast- ing Corp.'s higher offices is expect- ed. when Dr. J. S. Thomson's term as general manager ends Nov. 2. Be- lioved here that Dr.Thomson will resume as president of Saskatche- wan-'Univcrsily'.and become chief of CBC. '" Governors mentioned to replace him as g.m. are L. W. Brockingiot): Ottawa lawyer and advisor to the British Information Ministry; for- mer CBC chairman Dr. Auguslin Fi-igpn, present assistant g.m.;.'Ern- est Biisnell. CBC programs director, and Reg Brophy, of the Canadian Marconi Co. CBC governors will meet Sept. 20 on situation. . St; Louis.—Charles J. Harrington is the newest announcer at KMOX. Johp.Corrigan has joined the gab- bing staff at KXOK. St. Louis, . A Grade A feud between KWK (Mutual) arid the St. Louis Post-Dis- patch'-'..(.PulitzerJ, owner and opera- tor of KSD (NBC), has broken out over the published program listings of the two stations and reached a climax last week, when KWK began the distribution of a leaflet calling attention to the inconsistency and discrimination of the newspaper. Leaflet emphasized the point by re- producing clippings from all three daily papers here, - '-.' Prior to May 14, last, the Post- Dispatch in its program sked's print- ed the .'fad that KWK at 10 a.m. had a 'Rush Hughes' program and a M. J. B.' show at 1 p.m. One week later' the newspaper dropped the names of , the programs and lagged I hem records and has since carried them in .that fashion. That started 'the fireworks. KWK, owned, arid operated by the Thomas' Patrick, Inc.. complained by letter to James Spencer,'.radio.'editor of the P-D, without result or even receiv- ing a reply. ■ KWK points out that the ;Star- Timcs. which owns and operates KXOK (Blue), and the Globe-Demo- crat, the other two dailies here,' print- the KWK programs as the P-D did prior to May 21. When this also failed . to bring results.. KWK lopped the P-D off. its mailing list for advance '-program-skeds. But the P-D obtains the info in some man- ner and continues to publish KWKs program listings. . ■ ; Doris Day, WLW-WSAI. Cincini riati, warbler, is hospitalized, mend- ing, from an emergency appendec- tomy which she underwent Aug. 24. make a wonderful wife. .. A wonderful toife is one who known what you should eat ... Peggy Kiley is an expert dietician^ Peggy knows. A wonderful wife is one who makes you want to eat. Mother Parker is a prize-winning Cook. She knows. A wonderful wife is one who knows how to make eating fun, how to entertain. Roberta Green's specialty is entertain- ing at home. She "wrote the book". For 15 minutes every weekday morning th ese three wonderful women (.Mother Parker directing) make New England's; mouth water with a program known as the. WEE/ Food Fair. New England women who fancy theiri- Rrpjesrnfcd by ft. selves as cooks and housekeepers swear by the Food Fair experts. Women who want to learn move about the noble New.England art regard them as the high-priestesses of appetite. They stretch red and blue coupons till you'd think they were made of rub- ber. And next thing you kilow, Consumer Demand is galloping again. A couple of years ago we offered paid subscriptions to the 32-page Food Fair Magazine; thousands of listeners, from the Canadian Border to the tip of the Cape, subscribed. , Three days each week the WEE I Food Fair Booth visits a different super-market displaying sponsored products, and iipping ..'• retailers' sales of these sponsored products. So far, 250,000 women have visited the itlio Sales, the SPOT Broadcast\n«-p\cis'ton of CBS. . booth in Boston's super-markets. ]f you're not concerned with food or its intelligent merchandisingi you probably won't get excited about this example of WEE l's realistic and essentially f riendly radio leadership in Boston. But if you're a food man... ask us or Radio Sales for more of the story.