Variety (Oct 1943)

Wednesday, October 6, 1943 RADIO 31 Philly Oudets Bum Agencies Philacielphia, Oct. 5. Tlicie's a major revolt brewing in several local advertising agencies over alleged 'pushing around' they ore getting at the hands 0( :PhiUy stations. The burn stems from re- .>.hu(fling of local programs to make way for network shows.' It's not that they ailon't. recognize the importance of big network shows, said one agency exec; it's the 'dic- tatorial' methods the stations are using to assign new time: 'It's take wli;il they give you, or whistle up an eriipty rain barrel,' said the agency ofncial, 'They don't even give you the courtesy of asking you' for an opinion. And coritracls mean nothing to them.' , One station in particular is creat- ing lots of ill will by its arbitrary handling of local accounts. To make way for a'network show, the station moved a news show, sponsored by a , longtime advertiser, to an earlier hour, into a spot long a.ssociated with another sponsor—dropping tlie latter into still another slot. Thus two sponsors and two agencies wound up with a peeve. , Pensacola.—li ving F. Welch, man- ager of WCAO, resigned last week. He plans to remain in Pensacola. WESTINGHOUSE WINDS UP CHICAGO HUDDLE Chicago, Oct. S. Westinghouse Radio Station.';, Inc.. were hosts to more than 100 local advertising executives at a luncheon held at the Drake hotel 'Wednesday (29), highlight of which was a talk by Robert Bellaire, former manager of the United Press Tokyo bureau, who told of his experieiices during a six-month internment in Japan after Pearl Harbor., Luncheon climaxed several days of meetings here between agency and Westinghou.se officials in con- nection with NBG's Central Division Local and Spot Sales Department, official sales representatives of the, Westinghouse group. Westinghouse.'exccuIive.s from the Philadelphia home office included Lee B. Wailes, general manager; Walter Evans, vice-president; B. A. McDonald, sales manager, and W. B. McGill, advertising manager. Sta- tion representatives- present were J. B. Conley, manager, and Paul Mills, sales manager, of WbWO and WGL, Fort Wayne, Ind.; C. S. Young, manager, and C. Herbert Ma.i.se, sales manager of WBZ . and _ WBZA, Bos- ton; Leslie Joy-, manager, and J. S. deRussy, sales manager, of KYW, Philadelphia, and J. E, Baudino, manager ,and Frank 'V. Webb, sales manager,, of KDKA, Pittsburgh, Moose ■ Jaw, Sask.r-Joe Lawlor, chief announcer at CHAB, has joined the staff of CFAC, Calgary. Cut-Rate network account recently offered a $50 war bond to the station piomolion inanager who did the best advaiice exploitation job in conncclion with the ac- count's new program. The boss ol. the promotion man who won the prize added up the time that had been devoted to plugging the program and figured that at card rate it would have been worth around $400. 13 NEWS SPOTS ON WOR, N. Y., IN 5 HRS. WOR, New Yoi: on Monday nights has 13 different news Spots between 6 p.m. and 11:15 p.m. The news lineup on such evenings is as follows: 6:01-6:15—Sydney Moseley. 6:30-6:45—Frank Singiser. I- 'r.l?) —Fulton Lewis, Jr. 7:15-7:30—'ConlidentiaUy Yours.' 7:.')0-7:31—Mutual bulletins. 8- 8:15—Sam Baiter. . 8:30-8:31—Mutual bulletins. 9- 9:15—Gabriel Heatter, 9:15-9:30—'Payoff News.' 9:30-9:31—Mutual bulletins. 10- 10:1.')—Raymond Clapper. 10:30-10:45—Paul Schubert.' II- 11:15—Transradio News. All the foregoing periods, except the Mutual bulletins, are sponsored. Noble Defines Blue Network's Policy As Without Any Class Restrictions United Airlines' Musical Going on CBS' Coast Net United .Mrlincs will .sponsor a vai'iety show, 'In Time..to Come,' over a Coast CBS hookup next month. The. pi ogi am was packaged by N. W. Ayor and sold to United Inst .week. Hay McClinton,. agency'.<; radio cliief, is now on lhe.Coi\.<t .-'Otting up the -ihoi^'. Thomas' Coast Oil Stnndard Oil Co. of California \\'\\\ sponsor Lowell Tlioniits over 13 Blue Pacific Coast stations for 52 weeks fl'artins; Nov. 1, Monday through . Friday, 9:30-9:45 -p.m. (PWT): B.B.D. & O. is the agency. It is reported that Thomas was spotted ,into the 9:30-9:45 bracket as competition for . the ^chficld Oil Co.'s 'Richfield Reporter'. news session via NBC,, which goei; on at 10 p.m. tPWT). Sam. Hayes used to handle the Riclvfield shovy, but since he left il ha.i been aired 'without the beiiefit of a name new.snian. HOOPER RATINGS OF BLUE NETWORK PROGRAMS IN CITIES NOT REGULARLY SURVEYED PROGRAM-A PROGRAM-B PROGRAM-C ' ^ ?? T ' . TTT' TTTT • > ^ PROGRAM-0 PROGRAM - E 2. CITIES WITH A BLUE AND 2 OR MORE OTHER STATI 3. CITIES WITH A .BIUE AND 1 OTHER STATj 4. CITIES WITH A BtUE STATION ONLY ♦ Edward J. Noble, owner of the Blue Network, has put hiriiself on j record in a letter filedwith the Federal Communications Commis- sion as proposing to conduct the broadcasting organl'/atioh on the principle that 'all clas.'<cs and all groups' will have their icquesls for sponsored or susiainins iimc 'scriou.sly considered' with ihc aim of presenting a well-rocuidod and balanced broadcast service in the best interests of the public and the network.' The letter was N'pble's answer to, a reciuost froiii the Com- mission that he declare iji wiitiiig the policies he plahhcd to follow i allocating time on the air. Noble's letter, in part. fi)llow.<: 'At the adjj3urned hearing September 20, 1943, 're«,urd;nn the proposed transfer of the .owiicish'ip of The Blue Netsyork, Inc. to .Amer- ican Broadcasting Sysli-ni,. Inc.. of which I am the sole sloikhnUii r. I was requested to submit i:i your Commission for inclusion in the rec- ord a written statement of ^u^iujal policy, with respect lb l!ic sale.'of broadcasting lime for other than the advertisement of commercial .goods and services, which would be. piit into effect- in the. event of ap- proval by the Commission and con- summation of such' iraiisrcr, '.After careful consiclcralron of Ihe mailer and witii realizalibn,' which J am..sure the Commission ..'iliares. of the difficulties and pei'))l(',\itics iii- volved in actual practice and ad- ministration, I am pi opared ur .-ay that my policy, stated in general. Iprms, will be to refrain from adopt- ing any restricljons which will auto- matically rule out cerlLiin types of programs on the basis of the identity or personality of the -ijidividual, corporation, or organization .spun- soring or offering thrm.-l propose to meet each request for time Wilh an open mind and to con-icie r->;ich requests strictly on their individual merits and without arbiti.'iry dis- criminations. More parliculaily, I think that the operation of a national network should follow a policy whereby all classes and. groups shall have their requests, either for ."jpon- sorcd or sustaining, lime, seriously considered and nctwoiU time deter- mined in accordance with true dem- ocratic principles and with the aim of presenting a well-rounded and balanced broadcast .service in the best interests of the public and of the network. 'With regard to the sale of time iji addition to the sustaining lime al- ready provided for the discu.'ision of controversial issues, consideration will be given to the use of a limited amount of time for this purpose in- sofar as consonant with the mainte- nance of listener audience and in-. icce.y.and_thercbylof_the tisefulntss of the network-as a medium ol pub- lic discussion,' Blue I^ecision in Week Washington, Oct. 5. Federal Communicati'ms Chair- man James L. Fly told his press con- ference yesterday I4J that the Ed- ward Nob!; *~.ter. rcgardin.'^ the time sale policy for the Blue no; work h;is nol yet been taken up by Ihi; entire commission. Fly had no comment to make on the letter, but indicated that a de- cision on the sale of the web would be forthcoming in another week. Ramsdell, Ex-Phiico V.P., Dies in Churdville, Pa. Sayre M. Ram.sdell, 45. piesidcnt of the Sayre-M. Ram.-dcll A.-'-ociaK s, ad ggencics. but better. kno-A-n lo the radio trade, through his forjiior ost of v.p. in charge of advorti.ving and sales promotion for Rhiico, di.vd at home in Churchvillt. Pa.. Qci. 1. He resigned in 194'2 f:ii:n F'h.ilco, where he'was also a tiircc or, to go into businciis for. himself. RADIO CO RPO RAT 1 0 N OF A ME RI C-A. St Rn C E Marsico Lah(;ls Sponsor PlttsbLN;:;)-. Oct -5., Al Marsico, leader of daju-e band ai ..N'ixon Cafe, has .iu-t l.-irulcl his fir^l commercial radio" pro('r;:ii). im WCAE, for Tech bee.". It's a Gay Nineties t,vpe of-uiu.--ic;il. -how under the label ot 'Mcmciry Time' and features, in 'addition to Marisco's band. Aclclyn Hood, known on the air here as Aunt Caroline.' Ge'orgo Held and the Tech Harmony Four. It's a half-hour, onre weekly -how. on Monday nighl--.