We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
HEN YOU radio advertisers think of WEAF as New York's best-known station, you're likely to ihink in terms of the urban New York market. Of course, this in itself is a tremendous circulation factor which no sinart sponsor (liscountTs7"no matter how he looks at it. But there s more to WEAF's covera<2;e story than Metropolitan New York alone. There is a prodigious rural audience in WEAF's effective service area where yoxfll find nearly 9,000.000 acres on more than 113,000 farms. The income from these is well over $367,000,000- and if you ask us, that ain't hay! WEAF^s *'Modern Farmer^' Program For the past nine months, WEAF has ; willingly catered to the radio tastes and needs of this impressive rural market with a timely, sensible program called, "The Modern Farmer." It is heard six mornings a week from 6:30 to 7:00 A.M. The show features andis runbyMertEm- mert, WEAF's Farm Program Director. With Emmert, that's more than a desk title! In the first place, he's a practical dirt farmer himsel f, born and raised on a farm—and not many years ago at that. For another thing, Emmert gets around a lot among various markets and farmers, agricultural officials and county agents. Personalities like these often appear on his program. Emmert gets the ears of WEAF's siz- able farm audience, because he speaks their language, gives them the sort of news, information and diversion they; want under wartime conditions. Further- more, he's on the air at a time when New York farmers can and do listen. Curi- ously enough, Emmert enjoys a large "bonus " audience among suburban vic- tory gardeners who have followed his ad- vice on both "The Modern Farmer'* show and his "Plot for Victory" program which just closed after a successful spring and summer season. "The Modern Farmer" program can do a job for radio advertisers who want a iow-cost approach to New York's valu- able, responsive rural market. Mert Em- mert himself can really make your prod- uct sales grow in WEAF's 9,000,000- acre "barnyard." For complete program details and low announcement costs, write or phone NBC Spot Sales, Radio City, New York 20, N.Y.