Variety (January 1944)

Tlllily-et^tth p^S^IjETT Wednesday^- January 5, 1944 SPIRI rEI) UACE FOR CONSUMER’S POST-WAR ATTENTION AND COIN Radio G«*ariug for Uiiprerrdeiilrd Vol- iiiiio of Time, Tal«‘‘iil Sales liy KI:GENE S. THOMAS (Sal<‘!< Manager, Radio Slalion ' '‘yV bying'to /AinoM i|a!^kyi«)icl''g!'t'iU':esl:',opRort\|nity'';)'(^ t£ku•>^dlKk ■■ / F.^y\1diiig ' ;i,0l)s ■ iMO'bably ?Nyill: vcon-, ; tidb'ivVi(>iV >y5;X\:»k'nkVk'e'yih'^^t^^^ .jiiloi'est' ior ;afteii'.',lhp; wat.;. 'Fo,,'lyPindyev-'b? <)t'.o)jii5tby\h3'Cfit,.Aye,ralto^ .wjTiy bt'lior;, ac£viMl.isyng,ny<>tiW^^ ' 'yaov eyAXaiiA {aolbi'ies' abel ■ BhXt/^cl'vic%yy,dvef; KoId"iiT:(Kir.'M dtii'ing lyp'aceiiibe;'';- .;.y . 'Meik'\>tfi>4iiib.es,,;d ' l>e .ji'cady, tp 'R'rfiiiube; as:, .lypv'ci;,: bPibVey . ' We : seliilig the jiier- , ■ciisiHtli'seypiydHefidtx ■ i'■...:■-■ ■■■■!,y ' v,.^y.,. tProedeci oil' the assumiition. tlj.it, the nfdional - gvPss odtptit, AVili; be 'b6.tttedn;%i:k5.,000,00fl an tee; IpiyEe6hphj,iG SfieelbiJ^ by '.SKidobalvei-'s PiUil: . G, , ]{bftiTia!V;' lias, ,atlvisedl.' ' The 'natipbaj; -oti 'but; ';Tast' peacetime' yeni'i T940'r \vas ,$97;6.0d,pBO; in 19,29. it. was' $99,- . 009,000; :. so a 36',to .52';o ti.nei'e.ase iiv' peacbtiine pL'pduelioiV :iS’ .anticipated Take biii: iadio ,,i,ndu,stry;aSt'aVl.'ex .'rh.e; goyernineht, .has,':eki|l.ed.;,niany. :cohipanies 'into' 'the:,I'nanUfaet.iit^ iionies equii)nie:nt t(>t be ii.sccV by ...p.tu'.ai'ineti toiTes T;( 'mit'iall,' .of.i'.tiu'se ■c'drapanie.s.Aviilt'coiiilhtie^^^^ .{.ratvics e(pV,ipipeht' tiSes. Ctitvsecpiehtly,' w.e :iha,r :.,see. t.Itree .'pb.'.fob.i''. times its ajimnatas maker.s a? we !iad betore rh.o war. ,: , Tlie, siitt ;did'n,k ijeld ..pft'ei'S:- tinoiLhei’, iltustvatimi,,.., tVhtr.tinie, >slicn'tn'ges:,.o,t. The : bUt ..faihtljnr .'d'tiidt.s.'Tit - the :s.o:da;:.ttHM,itttin . '.h.sv'c..; i’ptced The: TViUvsty^'R^ n«y b.ev'eeages^sq : 'ctnnixT.i.tibbv b.etA'eehi the .'.did niid new ,fa\'Ot'itos';T’br^ iei.itT'.Tiy .thei ,so.da .Tomitaitt: tradei oitgltt ;t .kccii;,.,,'! :.''. ., ,,Sev,e:i!ai ae:i\o.plai:)e cdilvi^^^ expeGtedT6''il,!i'n' to. mnk>, .,ii.Tg,.'.au,tbmob,ilcse:'. iDch.ycb'atecl'. ..soups .wiii'i^ b,v . eomf 'pahii^s \'\Tiieli;''h,cl‘etpl'uie'^ isink ,eRTb;tse.i;,s :'tost'Tbb.ds,’.'.'T ''■■.t T ''x;''..T'.T„ ■. I*l»‘iily ol' Ri'lanliiig i . :EVei,i,. t.ii.ciUHh:; :niorc: inen andT ctnnpanibS'ish'aU'-bei.'niaki ,ineiehan'di.se .atiei' the.'b'm back 'ai:tdi a.s,svnne. ■ tltat ;the copsivm'e.i'S' will buy. alt.-.ot'.'e put cip the, i'ihsii:k.et,' ''i The':' ‘first;, post-w'ardcliyei'yT of; .vefr.igerat.ors;. .db ...coatbiiia'tiob' .ARI-EM-'''radiio.,. set;?' hia.V' .be. go,bbIe,d :.upr'buf' •soipe Of' ihe.ir.cT'ardingv in.tUiencpa' oh ..salo.s: :\Vilt,.be:' vt. Lowered ;Standaixist .Some. without'’ may keep on doing witlibut. :. R,': .CfniHbn; .Oth'e.Es, ,1 niay'.'clibg'. to ■ War IJoiuis or other .savings. ' .T '3., DtsabRoin^^ Sohie'', may .'wia'it '.for ■ the ,."'dr.e,ani; nndd'el.s’ 'TiiSteiid .b(; :buyirtg,,,the .:riip 49 lS:. - ;_ it will b'e. Adthrti’singts :..fiuTcT.ibn'ld:'.c'reate''a:'::d;esitx'.for.,':th '.• ivew :.piocjuct's. .'thc ine and Sty.Les,:'sd.,'thal the'Anter,. . 'icaii,stahd.iu‘d -bEi:,ii\T .reSiihie. it.s.Tip'wai'd; inarth.: . ,..VRddlb can ..expetT; li,large.iV .share tii .''total adyertisihg. .a , pvopriatton.s' than: it .received before Thc__ war, , Onl.y recently ‘ '.suelvian ■.ithpartial observer . esi KeirhetH'; Davis of ' the 'U,' S.' Dept, ol Comm ,ee, ^tclted: , ; , ' , 'R.adib ad\'erti.sihg ''.lias^^^ the, geiierai pat-'. ; torn' ill thhl its .yoltihib' has, iiioiea.sGdy.wtitb'oih' :hiteit ' lion regitVtlles.s'of' \\:hat Is .happ'eiving ;tO .other iheclia’, .' V ' ‘.As the' yoiingest: oT .the . hiove , wTdeiy vistkl,; vehicles I .' 'ior acH;ertisin,gi'rgd,^ Is ...stili growing,'strongly'^ jls 'proportionate *'pla^ field will be,/wTiehl Ut^s; , ' growth j.s completed remain.s to be detormmed.’ ,Furlhe'rpiiore,, W 'mBdiu,fp',:w*Kich adyprtiseis. .'can' .:'.’.start.vti.sing\ihosi , q'uiek^^^ .apli all '.sigilg point to a :.spin'led ^ .'Vaiee, for the. cb.hsurtie,r's',a'lteriUoiT: and doliais^ The, 10'w'co,.s per jtholisahd ’iiste^^^^^ radio broadcasting ‘ '..''also:. Iras'■bebh'regi.ster.edTV'ilh'.adT'ert^^^^^^ iccent year.s. .; , ’'■.liath'dls ■pertdri,na’nce.,. ':di \ygri’';. shoVikl .. TWlp'. -U^^^^ T' pe,atk‘'tiiiie:.'’' Rio.r^^^ ReoPle :artv .I'l.stenj ' todiiy '.iHo're' ':'.,0t',.the,;,timeTln befoi'e:.' .MrlhjtTr'oo:rp.d:ititi,oh ;presidehh. T.adytvrlisin',gsnrtnTiEe,r ibr'•a,dv.c'rtiSiu|' :'ageht:h . ' ifhent' or jwh.i' .'work' :h'jia .Tikm' .foil hinrseif-.'tlqtt .' when.i'h pl ugs, a AVii.r . Btfild Sale, ^ blood''donatioii:. drive ..That .'driveTretkiie jlodpie .quiekiy aiid. slicBCod.s. - ^ , ,;)nen,:;:iia\',o ..secn .thal rivd'id; rea'ChCs 'the ■ people' faBle.st,,,ah:d:'at • 'less'cosh . .The ITtvorable; inrpre.ssion '.t m'atle'oil' Such' iKi,''eiT j;sei'.s ' ewgaged'' -ih: whhTy i Tnain. w'ith' .them .id. peacetime wdieii.' they .will' \\:ojiT;.to tell',: : ...theiir ’o,\vh' .Tile.s. ,;slp.ries,Ub,' tlie.':.piih'l,ic;;q,iilokly'b,nd.,.sii^^^^^ . '.ttiil'y. . some .(I'tr.tlio , i.hOst,.exp(nT‘eheed.: iiCtadvertiSiiigi ■ .both'. iulvertiscrS:''T'indi .-“O'gency- :^'e Tiaye said ent- '. ' phatiealty IhaT'.'tiTe., irdyeiTising .profession,’w'.ilL pay more at- ': :;tei,i,li,on.ttO ’'itKlib. ;tf^ The'.’ '\yar, '!. - t.. He,re'Th'e.i:i',.ij 5 Btvr.OpptnTiihilylrtO .iV sell'the':la’r:g'cst,':voi- ; . IHine: Of Treacetinte', Anierieany'gdodsi aird.'.iery’ipc ;hi;.st.bry, ,■ .s'o' :as;!;tb . proyide,: and ■ sltTaiirr 'dhbug^ jobs. ;T .. ' ■ . i', V 'N is,, .the, time; ;tb p’oint Our, lAsearch,. engilTeori:h,gr . piO ,, .gramining Tind: ‘sales: e(iOrts, toward; inaking the 'inost.Of .itlils, opportuiiify. '. Radio,'stati diis,' face, 16.ss of ’eIe,c'T''4’ 1ric.al . ,tr.a,;ds,eripf ion. . bush , tinie.sS ET proccs.sors got a fresh supply .of, n':inylitci,v.syhtheTio.. nOw ■used 'in d'se. pnairufactin'e,ET.prOeossors'hav^ ebtained any vinylitc since .July; XJnfii ■.h,ow,t :\vaX'. {Irms-,have: been: ;coasting: aibng'onti'cserve but’nbw The bottom of the barrel has been scraped and: :‘aH' .npW; :platter.s are' h3a;de, Trom,..'’itsed' discs . reiurnc'd by radio stations. SiUtalion took; a:, serioiiS' ,Uu'n.:;i:as:t July ,'' wih on ' The ^ War, ', 'Prodlietiori, EoaVd. :,'wh ich:. previously' .alldtt'ed a' Sntiill supply ,fori cohimoi'eial broad- : cast purposes, cut off the'alloc,ati6ri. '.idove ;Aea.s' n-iade'as ,a.,restiM^ which demolished the Union Carbon & -Carbide subsidiary which' mmui- ; faetured .llie.': maTerial.'’. 'productibn' i Tvas.'.rc.sunied'in November: at ipo.':;. . ' b.u.t.in lire moanti'ro'e.Ai'in.y mrd N.avy . needs as svoli as eommere.Ial i'cquir.o- munt.s rlinVocd to 200't. . ;;' ;;; Seareity is,Of .OugIt. proportiD'ns that tlie Tn'med servicos'- cah get .TuH i:eqiiij'omcnl,f,.... yihylito i.s-no.w uS^ .to \viitelT»ool rain’ebatAond, i.i-i the 'niaj'iul'aClure, Of cahteens,' It is'.a nat- ural, gas ricrivatiye.''*' . E,T,.,|:rroec'ssors :are'''now' relying , oiv I . w:o)iinliir\tr.eHu:r,ns'.of. platters .by'radio: [ ■ stations...' I,f bh^;’'in,s:iiBlc’’ic.nt'''si,ippl’y coino.s ..in' on.e '\vux. outfit.i'cx'ce 'de-.T ol’ared ■thirt '.ii.ilTu-'in's wi|’i ha.vb toTn'- .l ..' slfthte* li 'di,.s,e-TOr-disc ,exchahgc,.',0 ' .bla:Gld3aii:,ii,iiy''i:a'd’i:b,’:sta’.ff that fails''. ,:;,,tu ’Kcnd'':b'ac.k.’1.1'S'Tfsed,' plattersT ■. , i-,T"i One.;(1 rm :chocked .statod;, ttiat :}Hc day.\s':produ.eiion,'cannot :bcgi:n ftntil! .1,1)0; oxpr.cksmani.drops Off a '.siippN^^^ usoci. .pl'atlcr.s;’v; 'Aboht’,,'95f i of 'each Tlls'c 'is: sa}Vagoa.b’iel : SohiC: outfits 'have tried .to ,de\-elop, ’.vinytite .'.s'’ubi5titute.s,.,,.'bu.t. cannot ■ get ' , an,y plh'stie.TKat is not vitalty .ncoded ,. b.y.e.ilhcr’ servico.'or: \Utal vvar vt’ork: , ,'Cb:mmerc.ial:,platt.ci:. showk.''stich‘ £i.s ■ ''’. ■‘Eupc.l:Tnan',’:jU;e''.s6nt:'to .s.tatioiis ,dii,il..y .:S’h’oMldthc:’.renicd,y ;fa.il, to.e'oriic.sdon^^ .. ';it , fe' 'i!.(:'m'';e.(tTh-a’t sp'yicra'l Of These pro.:r ‘ ...grams ..will:;h:ayc ■ to. be , dropped.‘■.'■In’ . 'that :o)-en.t,,’broa,d.easters .as;'well ;a.s. ’ngc':neies,'; .’ai)d,' talent: :,.w'Ould;, lose.': a ■. hefty ■’.sli'c'e. of '.coin'. ■'. ,; " ■' ■, ■’<' ’. ■ Curix'.nlly: w'a.xoM' are ' me'inis .'id ■ih'sitrG:.''.i''et’tU’'tt: .of'' 'plaltcrsh 'A.'fbi’in.is enclb.s’od .askih'g.it.s I'cturh : .A’i.a.oXpre;?.! .colioc.t. ’ This is iol’Iqwc.d. .. ,,tiy:.’a’w.ire.’'.,‘.',.1' r. ;. ' '..Tire, ET ljrnl:S;,la.ke thb posTTio’h'that'^ ; all riisc.s’ renia'lij 'tho'.,RroikTty :,of the ’ ' prqee.ssors,,a:hd sTato that faGl. Q;ii. ihe , iallcl.,''. One'. Spokesman’ a&nii.(tc’d; , Moweyor,.' tha't., .tjffk’ Stand'.'is;. legally , tioiibffill;.,a.s. there :iiro’. no .eoiirt ■,d.6y ' 'ci.sibns To' back I'lp- their; position. .Th.ey ■Td.so.: ndtnit .■that :;oominc,reial. : ■ne.'b;ds.,.w''iii,'b'e;,the fast to,.bo .fulfil'led' by,;th6:TVPB e,\x'.n'.if .in'id Navy’ 'n:ee.ds'. sidlside, as ,’inan.y'febybrn,ihont: : agencies such as OWI cannot gel any ' vinylitc alisfntions. Recently Tom ; Kelieher, of WOR’s recording divi- V Sion, ;.went -TO'■•Washington- to plead ■Vfor a .supply to continue United Na- Mions propaganda broadcasts. The ■ result of This Trip -’is stjll ;lh dotibt i ■ Bullet Proof Bible ;T Chicago,'.,’Jail. ; U. .■i. Unique item being peddled' b.y.er the air by W.MT here 'is. d, bulletTjrobf Bible lUad^ in, a 'size , that' a ■ soldier .■'c.an?slip .'into, ;bK ’''■brC’a.«t','.',j50cket '..bvxr The;, heart Selling: 'b.y■;■■ The :,th, 0 lisand.s; the , 'Bible ha.S; a steel cover tliaT is:; :;bLit)ct .'reslstanl.; ,ffl of.'or;- ;. ders. :eaine ' from,: wiyes,, Sweet- henrl.s aiid mother.s ;of :men serv- ihg overseas. ; Book's sell,'.for . $U95T,,';,V'::'■';::■' f- T', . Since;‘.the ' initial'fSelliilg. bam- Raig:n started.'here 'iiT:,the early;; ,, fall I'ne.,craze for tiie libok.s has .spread aU'o’ver'tlie country,. Tube Output to Ease 'Blackout’ on Sets ; ' ■ Wasiiinglon. Jan.. 1. ■ prod.nctioh'>b.fTT.'500,000^ A ;0'f Gr.iticaT:’ty.pes.’;for 'e’iviiian. roeely- .ihg. .sets’ durihg..'the first':'quarter, of 1944 ’ ■\yas,: aiinounced recently'. by ■WPBy,;: T' '■.'' ..' Move •is expected. 'Id'■;ikit,’ lkick.. in' p.pe'rai:i.pn' tbbusTvii'ds of ; sets’. .Tv.hieh h,aye: been:., ‘ijlaeked. out’ ,by lack :of 'ttibbs. ' 'i. ' i„"i; ’' . ‘■"'I,':!’’'' ■;.' GAC Switches Danny Hollywood, who had been Inindiing. .cocktail ,tu:,nit.s a,nd acts ;a( .Generai'AnTusement,:, siri t.ls; into ■ the radio ,.depa'rtm'eiit .as, ’^■affii.slarit. To Dbiig ;STbrer.'this, \yee ' H.blfyWobd,!s .spot: ha? not yCt been fi.i,led;’ ’,, : G'AC - 'tyril,. make ' a,',' .ci’Tange‘ iiy'ji.s .Chicago, office: and ' hi :The',''’brie-higlil; 'departnieht ’.in' N1 V.! if'alt w’ork.i out.' :BGrie.;Aclam,s,'head 'oftlie ,Clii branch; wains to i'eave tb personal 'Tnanage, Dpuis. Jordaii’s,'oTehe-stra and GAC wanls Howard Sinnott. N. ,Y. one- nJg':h’ler. .bookbr,,' to ■replace iAdam's'., Siimott undecided. '■;'' '■ ' Bucky Harris Resigns CIAA Frisco Post For Lee & Lash Partnership ■ ■■;■;' '■ ■ San Erancisco, Jan. 'T'- ■ .'E.;_T,' 'Bu.cky.’' Harri.s;, liegd of; The, San. 'Errticiscb' Gfl’ice. 'of^;^ .Co" ordinator of:.,'TilTer-Americaii; Affairs,' hbs annoiniced' his ies.ignatio.n, effeq- tive immediafeiy'. to becb.tne .partner. ,iiT the ,tirm ■ot:.'Lee ,& Liirff Co.asf public., reiat'ioiis ,ebn.sultant.s:. He .W'ii.i' be manager, of'the ■'Hoiiy- w'obd-Eos: Ang,e.le.s','off ik V' . ' ■'' ■■.Harris, W'as'.'the . 6rig:i'nal '.manag.ei'; of.-rtatioii' KGEi,. General . Elec.tTic'.s i.nTerria,ti(.pial .shortvvave st’ali.on. frovn. 1939; ..In'it.ii ..l942, when; the' gOverriy nieiit ':leased ■a,ll;';pr,ivntel.v-o'wn,e,d 'DX .staiioh?. .. At'-fhaT TiniG ,Harris ;i,bjned The ’ ,0A’A ; to ',■ manage the , United 'N'etr-ork. H-iuTis' is a,.’dir'eator bT'the ..■Wost'ern States prb:mbtion,;..;COUneil' ■ancl'is'Gi)ai'rman .of The ’cou'neii',s post- \var'piaiviiipg. comhh.ttce.:'’ ; , ■ ':■' So. Amer. Broadcasling Sphe By R\Y JOSEPHS Buenos Aire.s. Doc 25 .' If evert one-,qualTer, Of the postwar ideas .and .sche'inbk. iVolv' beni.g,:.hateh'e‘d ' .up to develop. DX-, broadeAsthig, between:, the :,An)cri'oa.s oyer start operatlhgr the, cops .handling the ■etlitnUbb.v hci.nisphcre.T’ralTk 'have .a. bii.sy time. ■,.■... ■■. -■ ■■, ■■ ■ :..■■,■ ■ ;,'t,.aiin: AmeiTcan raclib'.s'ta.tidirk.f.sbine :fho,m;,..ins't,'''i 'bii:'’Qi) ':.llic'’nTifi;.c^^^ .side- tVom the volume 1 Of 'soiilhbduhd. k'iVb\vattage beii^ fired lii. them: since long: .‘before ,Peart ‘Harbor,,! 'arc; .coblcviig; 11of'thcnr'o'wn.; tb.; niake shorlwaye: radiq',exGhange...ari.T:lQne,st:Tlo'gOQd;he?,s ...'t\vb-\vay: H'l^ . ;And CBS.'NBC and::Mutlia'l,.e\rep’ though Tliey .we .nbw .under■tl'i.c super-''. \’isi.6ii;bf .1111010 sa'nvls''fffAA,.; are' krio S'tra::i.hih,g. at .tiie leash,.for , The m'omeiTt when'the be.'bvBr and they’lTbff'abie :to' peddle, -some : of that yaliiablc air lime to ca.sh Gusibniors. '■,: '. ■'■. II; S, ill l.eatl. .■ Under, the direcTioii of ;DbiT Fran,Gisc0. . NclsoiV'.Rbc'kofelk'r’.s a.s'.si,s;tant.. in' Charge.' of the .CiAA ra.dlo.' s.ctiip nv Lalin ‘America's the ;U, S', .lias.'definifely goUen'.far .ahead: of both the ■Aki.s'ah’d the B.ritish.Tn' b'i:Gad,ca.siing. td .Batin , America. ' Not only Ha.s'progranriiiiiig; been imiAbvXd,. blit .ati. A'l' eh.g'inc'er'-, ing. job has'b.eeii. aeeo)npli.shed;,'in ■sleppfng >tip . rno-' power, .direbtibn, and. method' .bt . southbound ' broadca'.‘:tihg, : with, the , result .tliaT,.' pX: 'n^^ south of .lhe 'border 'i.s ,iiiidoubtedl,y'how; at, ai.i all-time high.'; . . ' ; :. .'Since . observers feet tliaT ’ most bf'.tlie' '.imiir'oVerae.hts'.'have . coiii.e; a;S’ a rc.s:tilT'pf .the .direct in'tcryentiDii .'b ;G.o\’'ernmcnt ialt)ioii,gli Ihe net- works woiiici probably argue otiu rwl-iei, q.i'iestio.n -,ari.ses.., what .sort'; of . .scramble 'W'il.l; .develop .T)ik removes the necessity, tor. coiitrbl . and' :du;e.cTi,oii ''b,f ■’bversc.a.s . b.roadcas'Tihg.,' ' '' '■':'■■ ■■; . ■ ''■■ ' ■, ' SlulioiiH Grmipeil '. 'As; bcanied here ;eu;rrentlj;,. alU StaTion's;'are', grouped so l a.s, hi seeiirp .The greatest .po-ssiliie cOycra'ge,.,.\vith :;t.he highe‘sl'ipo.ssiblc,:,.sig’nal.:.s‘treng,th; Entm ' ;; A,meri'Gii 'ha:.s;: bc.e.n.' dlyided. inib ■ various,.areas---McXito, .Celltral' Ani j AcsTejTi , and '.eastern .South Aniet'ica, ::B):a,z etc.,: .ailcl,.SfatioiiS ■ linked 'in. .. 'j'sneh a;:\yay.liiat, on.e:;gronii:.,'ea'r,ries;-’a,lT-Ert,gti.sii';program.s.:ahd,'^^^^^ ish,;',and'..,Portugucse; .■'..‘' ■.'■;■' 'rthns'idialfirs: ;no.;loilgcr, li'a.'V’c I be x’n,g‘ineci\s' 'lb 'turie Newy. Yor'ls ;or':Saii. ■Francisco. . Sy.''ie;ih,, .wTiicli. 115? drifivn.plent.y,' of bb,uqiiets..'lr6iti,’Tial.iii’'h bi'S,'’ish;'t;gbh'ig.To 'b to 'operate' once the cbmmcrci’al.s Tiix' ;'W,hen‘''.STa,ti,Ons''get back to .their' ovviiei'.s; and 'pi'.o,gra:n'i's bnee.;'a'gain;’ixtu'rit,.. .tb; their.pre’-:.w’,a’r basis., ,,b'b,!ite.nl niaj- .iniproye a.s,: the '.stations largue,,'aiitl:'t.li,i,s'. iiiay' Oycrebriio' th c advaiitagcs pt'groiip.ing,.:'' ' ■ I’osl-War Hopes' , There’s' .ikudbtibt :;btit :That .goverriniciltal aulhoritiei! tlbpe. to keep their,. .Set'u'pTbr 'some time, after the ,wa sh'artw.ay.e, lia.R'becii, an .irii-';' portaiii 'faetbr :ii)''.sei;^^^^ ,do,mo,’eracy to Eatin Amdriba.. 'While.; sictual to;tal of listeners, 'doivn.' here:' IS ’ .st.il 1 0:01' grgat by. .miiss .stand’ard.s,:' 'shortwave' lgiicrs,:h:;a.ve ,geiiorally;.been' ’a,nibn.g .the ..wx'al.thicst' and,'.most'lifcriiit’e :bf' Eatih'A’niericans; and 'iiifltienCe. bn this audience, h;as beeii;;cdp,sidcrable.‘ . ' ; ;;•■, Some.of the. big maii'u!',actirt;eivs-.,'particTilarly 'Ph;ilco;'and' ,RG'A.:,'bre IciiOw’n,' .To; be-fteyelotiiig -ptan? •ib'r.'i:rki;ra:.>e'd‘ trrod'!,ittio;r'‘of:' s4‘,TT'fT!r 'This shauld improve ' sliO'rtiVa.v:e.',Jisteniii,g' g:eriera'i1y.l,'’ivltli.o:ugh, ■en'gi.neei'^^ arglfe' fhat.seirding ptograin's' poinV-’tb-p.oiht,;a’i,id:’relr.a,nshi’to thetii'.wveT' .Latin 'Amo;rU‘.bn o,1(110.1?:.'wiff',‘‘till' life .1110 o’lxUvi.waiy '.to .rctrcbri-jeiiff^^ in'miber 'of peoplo ■fdiv',it:lp'n,g'1ime.,,';',' ■ ,■ ‘Hill Country Hit Parade’ On WOV (N.Y.) Expands WOVs IN. Y.) ■li;i: .Cmmtry Hit T^arage.’, e'oniijiiatloii.'.bf'■;,req’uest,.hll:l-' billy luimber.s. lias been Ten,gtliened f'.'om a half-hour 'Tb ' a.l-niinutcs. .'SliOw \vill ’bonti,iuie,:tb',be;:ci'neGed by La.vni.an ..Camerbh' ".who, ,;aisb,, ?tay.s ...with ..‘Hil'l Country .Jaiiib.oree,'’ jialf- iionr Mohday .through ■ Friday series. Name Moore to Direct N.Yi Radio ‘Dimes’ Drive .' jane'iVio 6 .re;,ha.s:'bG 0 ,ii iiahied rad:^. ..head, of Gr’caTer.N.,..V:. .1944 ‘Mareh^^^’b^^ Dime' ‘ drive...', He t’oplaec.s ; Jill Stephens, who resigned. , ; 'libwarcl'J.., London,’, radio'.; .Natibiial. F.ovnidaTioii'., fo.'r .liii'aiifile. Paralysis, made the .apppinlmdiiT last, week. ' MOLLY PICON NOW ON CONCERT TOUR ‘ UiV'iiliifiti' -aU W'Puras m'UR lipp ’ Oidgituit One -Woman' .Comedy .Theatre. Eiyhth consecutive ’year' lor .Al.aNV'f'‘R', llriitfio U<>!fPG tuul’ jriwi.il H.iit ill till' Molly Picon Theair® ;of the.-Airi • 4nswet s to Pliil Btiittei^s Quiz $1: Bing . Grosby; $2. .Platiiuini blonde'Jean Harlow; $4:-Frank'.Bacon:- ' $8:,'l’he play caiiie first. It opened in 1,875. -Nelly Ely. didn’t make the trip itnlil 1890, and wTieii she did. slie implored on the play’s time by eiglit I days' ,$1G: Jane; Gowl;. $3’2'.qucslion; Lily Langtry, who.’was born on the. ' Isle of-Jersey,,'and'w'as-'knbwh'as the Jersey Lily;;.;$()4 question: James T. : McIntyre.and Thohia.s K. Heath. ' I .riickpot'questibn.s; A'4-De \Volf Ilopper: B—1850, .at Gastle Garden. Her .first concert gro.ssed $17,864.05, which wasnT hay even then; G-^—Sarali 'Berriharcit,'''':'‘l.