Variety (January 1944)

RADIO Tli!rfyr<Hg!ifft p^'j^ljETY i Annivotsnry Wednesday, January 5, 1944 Radio Makes Vast Strides; Ambitious Tele Plans in Offing Mexico Cityv Dec. 15. • ♦ IJa'diO:, got' Jiiithcc but' fiprit llie Mexic'iju b'^^to.^^tal^mcUt.'aHd li'clcls.Jw'1943. ^ 1(1 ;cQVera,£ie ■;aU.d .iov-r eiiEi;e&, tti,;, was,'/ tl'iO':ytsitr ’ 'iu the 20 the M.ex rad ip, lias/ Ueeiv' fiino,^', tioniiigi',':'///f/ '' • - .'i,,'/ Radio, ,ho,6':'sold /iuautifacUiixnss.'au ,cTi s,t nUiitOrs . 0 ) 1 ' .its li lib 1 i c Uy ya 1, m o'. and; iiip,'ijvibii.b:,on: its' deruijfis'o.iie.ss !ls a,n eilltndainrfient ,, 'fa'ctoiv./ ; i.ro,iii' the ■ ■G 0 .mmei'cial/''at}d; i oi.Rturill: .standjk)lilt,.'j,it .is'’'reasonably stu'e/ot,. liie, ..ftiUire. .and'.j.s' advanciilg' '.plaiis: J'or': ’i50,sf-'\y.ai'. Importajiiin.'. those/' l>l:,eparatio'li.s/ .dve, arrangeiiiG .biggest Mexican '< '1,5.6/-, 000 : waft.s b: i.s,'. mttlt'fhg/ ioiv'tcleiiisibii sev'ube/ a's'. soon g.s pbace ,is ktcclar.e'ct .in addition/ .to... the .'d,e,']i,ix,c. studios; 1 hi.s ..sial'iD.fi, iiifelallp'd /rcbeiVtl.y,/ /' , atsd: pt th.c .Eniilia,‘Az'cahia.ga.,s,\ni ca’.e. and XEB ,i lOO.flOO .'iVat'tsi.' ; iiipi.!,th,piece; 'iof/ tlie'/. Fleh'ch-ovybo'd.- . BueiV .I'iphO.; Qp../and XEpy 1 Radio'' iyiil'b:/'ate /ii!sd 'c'x/ 'pansibtf/’.'t;■ ;/::; / U''..r'.'..i y '' /t , Gpm'niet'eia,j .' ..' stat ■,‘mo.st. . of lyiyich liad '/an:' average'/25yt:,.' l'i,ft. in'' : tiad'C in' 19.43/',#eicp;ntihtiaiico of’ llyis bu.niXc.ss.pyei';. into •' post-ivar/ /, They citvEttt t'libon' tlie. grbat..,;i’eh{A piaighuii . foilowin .the ' war /to ,'Up their acepiints,,'. in . number.: and / vbjy itine, aiid in.ot’o. p.iibUo' t'ol;: Ihcir .iiii'b-, gram.s.''y, Somner Elected V.P. By McCann-Erickon , :/'."„ /':/;'{y/yToledpi'-Jan-;!,; .t.'/A'ib’er.t' A/''/Sdiniier,'..',m Cleycland for lilcCa'nn :jE.ricfepii;: iva.s na.)ii’ed ..a/:\'ic.erpre.sjdc;iU/las.l/,'/^ ■ .Ho wa.-^ 'i'.briiier’l.y': an',,',:a'ccbunt';/cx-; ectilive, .for Btandard /Oil iii PliiP.'/ l‘i'0£'r:iins Improved / Tiieso slation.s have, had a face- liftihg of .service all along the line.. There was a raarkod 'inlprovpnieht ,.i.h pro.grain.s in 1943. with a /npticbable 'American styling.../ Better' artist's.'fit. . betieV . pay ■ performed.: A.nhouncers/' of . Whom’,;''seyeral r /are '.•femniGS;.' arc of",.it'’hi,g1ici’' type..; The /Rfinistry .of edinniunicatidhs, and:..Bublie ..'VVork.s,' I'u’ter. of ..air/ atj'dirs down .here,. i.s,'/in- si.s;ii'ng .iipoU 'fi'r.st ,;;cla.Ss . aiii ' bni,y'rr,i.t ;'h|ithapickcd:: these. .. mikefo Ik afi'er /.a 'sljff;. exain. and- rated them Class A. B. etc.—witii .similar i;i- .s:.-lence. cir tiic ,gehera:l...pcri'prm,ah'cp WJZ (N.Y.) Debuts Its New Transmitter; ‘Cavalcade’ Depicts Station Growth W.IZ's >N.Y.t now .tran.sm.iite'r, groin ly .in'orpasihg. Ihe ;.statip:n.',s .(lelcl strength in the ''metropplitiiii...ai/pa;, debuted at (i ,p.m. 'Sunday (2 i with the .’ Phil;ed'-‘Variety’ ■Hall df. Fame' program. ;■/’■'./'• ,. To cpnimp'morate,'.the switch. / WJZ tCayiVledde’,’ was/airpd ,pn, tlse .station Sartier in the ■.iittpriiooh (4-4:30 p.m.'. the broadca.st dramati/.ing the growth . o,£.:vt,h'e.' station since 'its/.iii'-': ceptlor. 23 years -ago. Gil Martyiv and 'Milton Cro.'S emcocd.thc show. \vi 1 ii Lon Clark as narrator. Otiiers included jirn Bbios,,, Irene .Irvitig,. Sandy Bickart. .■.Blanch.e , Glad.sfp Donald. Ba;n. Kathloen Cordell. -Diji, Valent.v.. Vivien .Snolienami I.ee Sullivan. Maurice Joaciiiin wrpic and (iitected ■ tlie progran'. .with iWylip:;Adam.s/.haiidling' liie iiroduc- tion chore. ,' .i '/' );. Formerly 'ip'cate.d .ab BoUnd Brook. X. J.. th.c new transmitter./sltindiivg (MO feet liig.ii. is. at Lcdi. N. J., 40 ■rtT.iIp.st .cl,a,sei:'tO ''N.'. '¥/'' BILL PERRY TENOR "SAT UR DAY NIGHT SERE N A D E ’ 9:45 to 10:15 p.m., EWT, CBS 7th Year With Pet Milk 2d Yeah With Esslinger Beer SKASON’S GKEETINOS Medicine ’n’ By FRANK L, MORG AN '//;' : / /k ■■ /:/ /■ Chicago, Jan. 1. ’ ' It’s a tar/y:/]!. from, the radip/p£. today .to, thp metiicinp sli'pw, of .t.lie; pa.sl, ' yet ft'.s .suipi/islng how cio.sely ’.lieir .selling methods parallel one, anotlfer. ' Gof'taBi'''rog'u.la.Wons'hiiytr/n radio seliiiig'more honest, but ■ .■,th'e,mediein:e/s'iib;W.'s','mm fjie.b'ally'hbo^dhp bn^^ ,ai.t.d .the hi'gh, pitch;are 'Still /vit.ti'.;''tis'.,;'. 'i -.' /'■■ ' /'/I ' B:'.ck the ohl d:iys, bcl'ore radio at’.d when every .sh'.al! town possessed ■an;oitry !'.ou.-;e h’.stcad of a motion picture theatre, the ;;'.hab;tants looked ' fprw.iird lb the periodic yi.sii.s of the medicine show witii the .same anticipa- tion tijoy do today.'in ti:e fomiirg (if their favorite .star's Uue.st film. ' Like '.lie radio, of'lotlay. the-m(Hiici:u! siunv all'ordod them free entertainmeni. /bttt.''a,l.s'o' had. .s0hiolhui,g't(V' s.tdl:,;.,T,hp!''e'were. I'ar^ ai:d .small wa.gon .>:ho\v,s. The smailcr one.s had only, oi-.c or tivo .eht.c'rtau)pi'S,- %Iiile lli.s gave eiab'orato,'.shbw,s'\y,Uii,-a, b.ig'..^ b.t;.ai-ti,si,S:; Thc.se conlri l>c .cpm’p'arpd ,..tp .the .o'h.b''{o;.,fi\’d:-mi.htlte ■.t.faiiseidpUon.s,.'/^ a .song or two, lo the ia-liO m'h;U|tp.''\:''ai'rety'’''pi;pgr^ . ,:"' /. '/ ,.'/■ ■}'. '^I'lio Sliow aiul ili« Ritcli Crosley’s Educational Setup for Employees , Something . :dirf.erent in radio , a.s- .. .. ... .... . ..Ignmciits’''.'has. . been : created by.' by riill Stations,, commoreial ami ci;l- | 1). Shoose. yioc4prosiclcijl' and .gP.ner'.al.hianagPr'ot GrbSi.ey'.S'tatip liirak The/radio/ ..s.tatiphi pperatprs/ con- vention held here .last. fall, produced so::iip.- f/pod rc.sult.s. including clo'scr'.'l coprdir.a'.ion of. .service and c;'Opc;'u- titin <vithHlie',,g6vprnmen't. OpP.fatdm lipjoc tP;,have theiri ta'x'p.s/kcpt. W tor George:. ■ Cy Kiggar, .yWho,, wa.s Wl.W p'ro.grah. 1 / director and takes over next week / as a'.“si,staht ./.'to Shpnsc In charge ot employee ro- lu,,(.j.bn.s./ Bigg'ar,- who recently .Spent ..s!X'. iy'Pek.'; in England' a't jhvit.atio'ri ■ rPrspha'b'lP .boinids.and .Seem;to;have,,i,of British I:ilor:.n;U;on Service/ is' to .so.ld/ithe ■go.vcrnmonl.on .thcp.cvp^^ tliat j.a.pf. a.s. reprosenfativ'e ■ p£ employee,4' i't ;i.s more proliuiblc for/it;/to have (in' matters (io.)tCprhin;g 'iht-ir Individ-- volume ot biz -.Sweliing ■.fcccip.f.--: .from /ui'il and .colleGtiv'e /inforcsts.' excliid-: e;tiS'Ung'.',ta,x.o.S', ;iha:n': to; a.dd-.oih'or.s, '.Stations ''have much '-latUiidb in' thi/ V. ,iy of. censorship and government coiltrpl. ' That i.s becanso they - are coppprating'. ;/'i,n, /ivaridpickin. they, . a'i.r.,' ./'Pi;e.sident.i,al';: mahdate /.tor freodtriti 6t /bxpfessipn ;-.i,s. a I'acior. But the .i:Uttipn;s fu’c. ..taking a rcn.son- aijlc yi-.'..v " Pt; tha.t privilege. There Were 'sothe .pdtiUipsi/in, '1&43' in -gov- 'Crnmoivt bans- bn. thing'.s' broadcast: ciisldm id' stations l.‘ir!hda.v-';reoting tlicir friends via mikes and pt.ah- iKi.Un'cing tlTC: h'amo's..bf.'c'dntost;inls',.in'. ..■their t'(i.urncy.s \y'erb 'f,tiled;.o'u't.' 'Nevv:s- casters. a;ui reporters ■ llavo'- much; freedom/ . .Several ;E,Ur,opbah' ..tight-, ffjr-ireedbm:' prgaiiizations rworit; ■ph the Me xican ' a'lf ,„in , 1943. with !lie ■/R'.'s/ia(V-/.Ehiba'ssy,,hq^ being fitr eut f'rpnt-' i.ii'- tiia't ■'■.regard; with r. ni.gl-tly 15-mi:itile..Spviet''iwar reportage/ , ' Ru.d to. th is .'.vear .ildva pcocl . c.ord ial relatioiis • bt'lwegn : Mexic;) and the Ul; S;i; .eo.mmerOial./ahd/ ciiltural .sta-; 'itto'h.s ]rar‘doipat:i'n,g:.;/ ■ ■:. ''' ' ' The.; fcdurrl; .go'vp.rnm thing, . 'radld. :t'n,, .'bctl,er ■.e'lIcCt;,..'in.-',ltS'/ed.'u 'Ifo:': 1. hr.;!!'::!, sauhaiion aiid .moral-?- bt''.!l'r-in:'';. .pr'(gn;am.s::/'M6fc',b;a'ckwt)b .srfflpn^i'cn'.s' .are .' bcin.g ' reaciicd ' in ' ilr.i'e,; caiTv'paign.s,'.'. ■: "■■.- .;//■'’■.,. / ■.' in.g: imio:'! ..p.i’pbl.eihs.. Wartime turn- over of, pctsOnriel ’ ne'c.c.ssita.tcd .new eriucatio;;:;! setup for 'Crhp.tpyecs, 'Sho.u.S.O-. said',/'.- Ted Oberfelder’s Added WFIL (Philly) Pub. Job PhiUsdt'iphia. Jan. 1. , Ted Oberfelder. WFIB director of promotion, ha.s been assigned added dih.ic.s! as trade paper publicity di- feclor b.y Roger W. CiippP, oxecuT, t;ive''V,p. ■ .'■ .lack , Slccit.,' di-feetpi- of, public re- la lion.s. cuhtimies; local .newspaper coverage, aii;d .sitccial event handlin.g. Neville Miller Extols Industry’s ’43 Battle For Its Own Freedom ■.■..'.■■ :'':;^\lf.ash’iri',gton. Jan. 1. ,,;.Eitoadc.astltig/entered 'a: battle for its otvii freedom i;i 1943; .Vevjile .Miller. XA.B preside::!, .slated.Tlv.n-s-. day. night i30i in a',y,eaf-ci)d'/.itie,s-- ■sagb: tp./'the" indiistry.■,'.;' ■ 'The year showed radio wiiat it i.s,/ '.fighting iOr.‘ Miller said. ‘A iiowcr- i'lil inslrtmsoiU of free speech, op- 'enilcd in the k’.leroSt.s of the people real wa,ai:i.g a •yallant,,b'a.ttlc ■fp ./Wlh.. the war,^ found itsoif threatened .■with ■.the very lys.s of the |■■.ced(.lm ■-'.,■■■ • • . ' , ,- 4 > ■ .ft ■'lyas'.'.clvampi'p'i'iin.g'.';, ■•■ ■ ■..'■■ ■;■■;' ■ '',‘A ■ Supi’S’m.b; .iGoui-t '• decision in ,-,.Ma,y,-'.giyipg :i ;iew and l-.itherto ;.n- ./iii/specfed intorpretathni/fb/ thu G.om- inUniCat-ion.s Ac'i. made p.p.ssibleyGpv-, ermi'.ent conirol ot radio through the Federal Cpmi-iiutvioaUp.ns,, /Com- ■hii's.-ton. hnmediatcl.v the 'radio in- ■ ■dUs'tfy, sPttgiif;^'ite'ly:' ''l(;gi.sUttioi}. ■ 'frojh.' ■Gbngfes,s ■, to. .re.stOrc its-.' free'.dprfi/' Pa.ssage 0 f ■ .the; W:ti;o-.Wiiccler bi 11. ■ ,ah'ca(jy , ihtroduGCcI ,ih. /;lhb' ISsna.te/ 'was ..souglil by every .branch ■of ,1 he' industr.v. : Unity ■'■ was . achieved by Broadeastor.s; durihg .lloariiigs/ on the \Viiite-W''.e(:'.er .bill'■ before;.the ..'In-, toralate" ,Gomme-rcd commillce. ;in ■W'rhich \\to''’.wer'.c joined by ;ah', FCC member ''/ (a'ppareiitfy;'.' T. / .A. , M. .'.Gra'vcn.f. '■'■ - .■■','"■/■:' j.,;:; ’'n-.c li'.tal biU l.s now' in prciiaVa- i. t'i.bn . and :.« expe::ted to go to; th.c ficof of ihc Sci-.ate .early in ; 1944. Hope is expressed that: ncvv.,'legis-/ lalionwill bring to li’.o people- .of I the ,U. ,’ S:, a firm .safeguard e£ IT'ce- ; darn ro.f speech by..radlb'i. '■ 'Whilcr'figHt- : l,ng’ its:'9}VtV''/b'attl'c^,,to^^^^^' fi.eGclpm,;.ihc;. ' 'i'a(Jip.,.,:iijdii.Stfy;;' an’d ■ it.s''■'adyO'-ti'sefa in .;1943 .devoted ;,io' tlie, caiisb' of. the, ; y.:;:r/1inrc im'd '.taldni cXcpedtng $200,-' , 0o,6,(jOO: In' value.’. /(In :th.d b.l'd ,days'.;a, 'wagipn 'tiied'icine shovv/'pailto .the best;,Spot, ■ along, .Maiti .streoti . TlicU ' caiite; -!!® ballyhoo- and when Ihc crow.-d.,,ha,d .ga.tivehcd; a.;,-s)'ibiv . 'vd.S; gh'eii.y/ ■/The; b.igg :diiartct;.^t blaclffaee. ci)nicdian//a bahio.playetr-a^^ /sliver cornet- ' :i.sf,'.\vhi.l.b‘the:Srii[djcir sbh'al'Phg; \v.ifh - .ijist' a baiijbl.s,ty,a bbiRCtist/^o blaekl'aco; pet'fprme.l-r ., Afto’r '.-th.e fcnoln.haci /fiili:Sh’bd 'sm,giifg ,'‘Sli.o^^^ Voii.r M0th'ef/';Toto,’/pr ttm /ba.^^^ .re/hclo.red :‘Rix ■ Feet of Earth Make.s .Us . .All':ope .Stoc,’ aivd.the lf)sii;tt!ncnt:ali^f,s iiad/d'drib.-thGir st.inis.'.paino . the, p,U.ctt- .b'y ■ thevSmpbth.vtolK :Hi;s desc6ndan.l's/'are,' iyr.itin'g; .raS^^ :COm-/. 'm.erclali! ■today., ■■■ i ', .'.'/■/■; '■'■;■'..'■,'/■/■■, //..'.'i/ '■,' "... ■,/' '^He'thtu’/‘. hb;',;wa's .. .^ : bid,,' In;(lian re'mody,. M.sitally :'n.bthing;-, biit ,.c;’iS'cara;at.id wiatbii/ 'br smike -pii, i't/wii.s g,uara'nfobd;'to ctme:;Pvto^^^ ■/ ':'faUlng.',;hair,’/,tp' .■fallcti//^^ ’anytH,in:g/,t'imt. 'be or ;bba'.st:' ft cpu.l.d' bd/'U.sfcd ■ ; \nfho.ut' harm; to .the must; deli.cate,: .skill, : or., be/, taken/internally:/ ;$ of' iHc radio' cb.mme'rcial elaims .today .seem ■bc)Ually' .'as',fabulous. / '/''■'.’/:. /;■; ■/'t; /.' .'/■' ./.■■'' Kutlio'a i\l(*4liciiie-SelIiiiK' . .. ,. '// ' ,/;': S .' !■/ ‘lVIed,knrib/shO;vy tbch'itiq.ue ,.wa.s .first adopted in the ba.rly .'bay .if.vVo'bl.tlm.'/btits.taiiding.cxaii'pjoa v\xre/thb, ,.sclIing:Dt;lJk Water ■C'ry.stitfs , oyer the .air.’/a .proditct .hca'Vi'ly,';plug.ged’,,alf over tiiC 'C',nin.try'.m/iil^^^ succo's.si ibid/ th'etx'came,''Dr, /Bi/iitklb gbat gtanti'.o\u-c-all,..ex'ploh Over his; blVh pp\v'c,rf’ul'.:-sUllk)ii;. Ih .Mexico just/.acrps.s/ t'he./Tb.x'a's b,o.rder,,. Dr/' Brinkley ' got tons of m;Ut. with' dollars in every cnvolbpo.. Bo'tii'inseci , ■ lie i)ailyhob-cnlcrtaii.imcnt-pile!i fnmuila. ' ■;' 'i / ;,.■■'■/./■;, ; .As '.radi'b .gut out of its stvaddflng' ctothos il . b'egatl to' lopfc'Wrto disdaih ■ up.bn/. tho 'lowdy .nic.di.cinq; account./' Ad.Vcrtiser.s with .niore. .iiresUgc ' ivere hiiylng' .timb,',.iui(i' ;i'or'. avvliilo .the. m was ,practically.: ,'fi'b',c...b,f ':thi.s; 'IPriii ■ of ' l.shpw’. blit, .in: th'o.'pa.sl: ;V6:ar',ph ;tw,b.,,th.e : lo.caf/et'hor ;ha.s. loci'coin'b ,‘crb^^ again :'wHth''m.qdicin'e./abe:pinTtSi ■ . '/ /i',' ■/;■/'■:’ ■ ';';..Oite,:can. ttih'e'/lri;-aiiiinsl'ahyfilii'e; '.Qf',th:b:day' b,r. .iniglit ■■'a.'hd,''h .sohiepive' eX.tPllin,g', th.e virtues, of t:l-i:i.s' or/'that '■vttam.iiv,; la;xaiiv;Cv;,i'ii.iiiet .('jii; 'gray hui.r ro;3,tdrGr ;• and' ptiier'..sci.tu'itriic disca\:,'orle,s',.,.gita,rant<'::xt^''; .give iieaiili, , vi.gpii.sireiig.th 'and/.'.'i'it.al.ily.:^ 'foei lOO/b b'et’tei;;,if;;yoti'iirp irritab ,pr uor.v(lus/from'..t;() 0 ;,niuclt niglit beforG,, pr cure .your .bolci lii two^^^ .si'x,/,; or. ■.eight/day's, 'or youi'-.iftoney reftthded:. ''■■■'/■■■■', ■;■' ■• ■■.,'/' ■' ■' Mercer’s MGlear’ Lyrics j MICKEY HART UPPED Blue-Pencilled by NBC BY BLUE NETWORK Newspaper Histories ., S.chenedlady,' N: ,X.,' '.fan. 1-,; WCiY i.s broadca/ting.;';-a .series;.of, progri.itns (in , the, histories 'of ..daily and; ;b eclfly. ii.ew.sRiipcrs, ih, the/ itron; iihder.'.'tlvc':,liil.e.' ‘Extr'ii.' 'Extra,'.Bill' liilce,i;i:;;in.,: s.liitioti/.p.a, using t.hC'Vno,m', do; .'rtidia,. ().!/.Mini';'..Dash;’ ,c|uizz.es fho,' /edi-t:Hv.i.i,;.hd:...’ik;toii;>ihi''!;.*'.''sv^^ ,'ihib'ei ■/p-<jftiPri.s are -enacted / by '.the; ; WGiT Bjiiyets: /'; ,';/' - '.V/';-.''!/';/''';'' '■/; / / rtoliuhe :RFcoV:.ser,ipls:./. .'■"/ '.i; WGY’S FOLK LORE i;.'■■/■: ■■■, '■.;; . . ■;.'.Schenectady,'. Jan.',-B. :: ; 'Gliarles ,H. 'Huhtlcy.' rpr.merly, vvitli Gencrai Elcc,trie ■'publicity; doixvW meht. . is/ doing ....;v program: 'called ’Vpur i-foinc Town’ On WG.Y,- It. dcal.s: ■vvi.th .'.tho. history of'yarn comitui-. ni.ties'a'nd with,local U'oile.lorc. /,; ,. ■ , H un'. 1 by,. '■ ■«■ lip/ i .s ''.al .S' j. .vVt; i -d.iTg ,o'l'p, er - '. 's:cU'lp..is, ■fOl',.: /W'GY,;;..is:: ■.c;g-/,bre,s;de,ht /of' . 'the .Sci.i.eh'cotody ’' Go M fi ty i i-flstbric'a 1 'So'tHb'ty.' ■aii.d.dl the loC,a!:’.gcn'oplbgical. /society."’ .■ ", ' •Hollj:.w'0(ld,;' J;aii,' l.. ; :'.NB,G;’ 's;c'<jured''' /'.folinii IMcirceif’S' :lyi''i:c.s''l)v:/Ho..'Loved' ;M'C;iTifi;'lHe ;A,ll Gloar ;/Ca,hiei'' ./before- .aljotolng '.•ca.ss Daley' to sing. It. on; Tlnii'sBa.V's/.Bti.ig Grosb/y broadcast. I it: tlie/1 it le' ‘Lo’v.bd'' '\va.s/ ■;chariged , l'b , ‘I:ru'.gged,'., ..i''nd '/ ,s'eV:- eral other pas.<agc sapaliocd. /. Network ' ;'c(:nsoi''.s , (l.ecreed ■’ ■ the wordage 'wa'j'.too' ;rj.s;q,ue.-‘ .such, .a.s '.'but .spmethh-i.g ./found':'its'- . wliioli, was/' c,h,angc(l .;tg;,;;‘but, .ciipid' fbimd hi.s mark.’ Another change by Car- roll- .Caih'pll,/ scriptot' bf-':^-^t^^ ■ \ya.s ■ til e / ■.sttb.s.titutioh ■ of ■ 'Tie It eld 'liiy, ■little, ha ml. oh, ■ ■'it //.fell'' so ■ ■' g.raii'cl/ tor-/:jje had the ;.strp;n,gC:.<t; ye.ri; i’h tlib 'dark,'-.'./ ;"/ /:'/■'. NBC also t'o-.-ced . the. /'ChailgO bf ''Love, and I/,Played,. a: Onc/'/Niglit. Stand' . t'o' ■'r;;DisCbvercd the Love,' I'd' Planned.’'' /;.'- ' . '■ ]; ■■ Mlc%ey'Hnr't,;lpng-tiniC'aid,c;tp'B'l;ite ' Network-./ex.ecaftiVe.s,,Pete J'iicgci/ n::d .'B,a,b Wamboldt, has :beon..,vip’ppd/ tb . i manager’ of the -eommercitil 'pfogi-ani •ral'Tic dciiartnicnl;bi' the Blue. , . 'In., .'cH'c'bt :'M’is,s/'Hart,:i.s .yie.lialson ■ j 'a'hcl: .'vyitl; bo..oil all/, the; /cJiauT.'.s' .su,s- |: iai.iiin.g.:' 'and Go'iiimOrci'a.l /'pfpgrani.S', ' dipping intb;eyOfy 'ph'a.se;.(vf /it: ixittn/’ ail 'exec and, .biearance ’.end.. ./• Iicnc Kiihii Upped at NBC : Irene : Kuh'h,' fornicr /in:ana,gpr, of i.NBG.'a prograiiibronipli'an .^ depart- .ment. ;li;a.s ;bceh.;/apxtoin,tq:(ih^,^^^^^^^^ 'director,, of thb' departnidnti .pfMrifoi/r ■mattori, ■ ,,np,\\t';'';h,ca'dca.;’Ixv'/.Afim Dale.. WAAT'S WAVES PROGRAM Kewafk./'.'.Jah'.; f.'- ' ' Nc;w . "w eeleXv_;i’k.p,gr’a'ni/-'s po t li g.li t'i n ,g Wavks,.; ■prespeettye;.: caiT.di.da.tes : tor, this 'navy' militofy;'.set-Vico/,and /Hit-; 1 .standiiig, naval : .p,ers<njalitie.s,./.. \Vas.' iaiinched ;recenU.y b.tf/WA a;'!’. .Show ’ j cijrrie.S:' tag, of /Your ;.Dale' With ttie': I Wav'es,; going: ' 01,1 ,i/bi;:, • 3,6 'in'iniitbs ..starting at 10:1.5 p.m. . ://■ ]"' Lieph'.Wiiliam J;. klurphy b'f /Nn’vy ■ Publ.ib. RelatiOna, ;olfice ■ in.',Nowar'k,. and. BicUt. ' Virginia: 0.ut\vi,n. ' of'/ the / W.ayc.s; .'are,' hc''oi.n,g /bn . ,sho.w. ..w.ifh Lee Stewart .bf; ’Vi/AAT., pi'ott.lU'.ing , and 'S'Criptihg, /':/ '. ' ;■/:. ' Gordon on .Welics Series /, ,Iohn.,.'Go,r.dp:ii,'.' a.s.siMtani: radio ' dl- reetpr ;:o£;/flie '''C!lni.pt6n/;a^ .'w.ili'; .'■sup'oryi's'e... t.iie ■-O/i'wjii'.- ■ty.bllik, /,sefic..s;/ fur Sneony.-VaciKini. ’ ; • .. much;,..to.' d',) with the, air,; ;bf. .S,:',.'\gincs.s 'th pb'i,:varted,.;:some-. ().j';'''(hi,>,:'H;U'lier ' in.s'tanm’cht.s, '■ .■S.uc.'h'.;.d'ldi’c/.s','.pit. th'ic', Thbnip'.s’Qn'■ ' tab.lct ;:s../'Lu';X .R';adjd:’, Thebtr'e,,/ ■K'r'aI‘V ' 4 Mii.dc,;',H,a’H;'.',''ajid ■ B:' i',gcn. ctoil'i n lied ■ to, ..'hold:' tti ejr; tiUiicfci/iisl", iiPsi.tio.n../,'' ■ /whi to.. ■/'i'n'')(''i,cr'v'n,cu:«'jm.e.r'..'■the:,,'- 0 fd'..'C/f’<:ikl .■shp\v;''..u’’ivl,i'.,'.B.bb.. /C 3 /i:o.^ ;' .l'api;dly',:eati,ghl .'oh, ' d,ue; ;in . m;a;.Uu/:,in-ba's'ur,c,^ ci'ia]();g;/hii;ij.-' ' /f.H,rall,'brt.s' .'bP' Car.vpl.l".'Ca'rfoll:/..';Afi,p.y;tef ;:'.6lcf/G.i''!''):cl.'^.^^^^^ the •■SanVray' Kiiye '■.■.s'e'sai.o.n/;'p,fp.,v'ed/''p'f/ i/rip'-'altol-tiic'k, ':ciii!'il,i,ty,. ■J. ';B.' Wi':hiirm's';bQX\' 0 'd'.oth*bf,.'nc'tW^^^^ ■i’ad,i.'a;i’irtto/;l;/i.:.\y, ■ ‘N'erp;.W.o}f.t;, T.he sic'iith ■h'acii 'raplacod ■tii:s'''e.xcc'e'ciin,gly' i,’ 6 'i'i,ge.k .'Si'Hyjfcb.rpd ■■•'■.True ':',br;/'.Faise:'.''/■‘■Aii.,'th'ef.' jW’T' r,bphicbmGiit /,bc-:'' ; / iri,'.,c'(fiiitkctipn/'tyfth.''B'aflp'nl;iiie/.'';T'he'./CH ',,f/'jdcii,/''Na/h,',.cbm-bi'.h:a vv'a'y. 't.') ■■■a., sfaiiiidit.''kjhK'id.v'; .‘■'■'nbw/' ;’T-iip:n.Tiif;'aii..'.ga\tk. aUnt,m,c/i-:.,'Ji.s:tc.rti;'r.s .;soiiieii,i'ih,g'': 'spebi'a'l „ i'h'. nui.si'ki'l. eutortainment; '\yh eli ''H ''t'.buih'e.d D.iji'ah' Sh rii:b':" ■and.i' .■l%'U;l/';W:hii(’rli:a4 fbr''.'th'b' pinbhHitiiiig/'a,ksi.ghmei'il ./hi '.Saii.bbi'il/ii'NBCf hlche,//:',Tf/roceilily .ii'bb ah.d'' /'<>\V't(r.s-fliin'pjs ,'.:acc'biihts 'ai,i'd, 'itl'fe':;'yTm'm',s pf,. t'iie. ‘ito'yer,’ ' biisinc.s:--; •.a:ii(LttTi.s ',‘h''cbk launehe.s: lh'c.;no\'y ::Siiiid'rii ''/h.Bw:..'■';/ ■ J-t'C;' ..“atn'e ,h..ati’-p.r.(.-i.i'''('-'f!.' f'T''e.'!:. (I'n -tiK-' ■IKt.e'i'ii'ii'g '/iis-..-. .'■ceptibilii'te.s' of : prospective Alk'arSeltz.er-;.cu/stp;merk .nam .' ‘.Q;uiz,I<icjs,'’ :Liim 'i;)';,Abh'cri’ 'Xfali'dna.l'Ba’rn V.D.i.uibe’, a,hd'.’^ '.,pfthe ■■V,''o'rl(!' ,/('NBC '■Ba;rii' .,D,anCe,,’,. .H'l/icli.','ha.s'''been''iilvciet''' ,'the 'AlUi/Sbitoof .■itimiicr /fbr''': 14 : yc/ars. ''w'lll,.'sp':!ri/'bc:as.:-iQc.tatcd: !■ ■ti/ith'/.s.'i'hitUrtiut.iiihb.i" th ''a 'btijto'.' H'.s' :i';0../serv'b.as;''t'he'':'f/rilm'e./ :t''r 'a'''fcaliri/e:'p,i'ct,ui'o,■: '■/ '.■ ;, .■■; IVaiiiei- .y Dawning: Bcv.od • iiiLir ■.m'/tworl':, rad'io.' by, :th'c ' 'p;iCka.go,:'r:o'ul;!;iVo:. '..■■/Biiush/i/'a'' ■\yc:e,l;.tl,y, ''rccifa1.'..bf ■ /iM.iithe ' a.ttt/t / ','D.ad'.. , t(H'.:;,A,1le.'ih.eiiy.-L(.i'dlo'\v' :Slcc! ■.pii'.';GBS ;.‘’'alTd'..'.l'ii'e', '■Go(,)d ./ Wil.l H.o'ur’ f'.br /Clai'k/GitiiV.''iHi. MittUiil. ^, ■ '.,, / '■/' ■fVa/.i’d \'V,|t.c,c'lo'(-.k: Bo.st ■l1xe,.ra5i:l,’o''P:hdac. of. %p Cau'''Phci,f;S'6u'i5.: ' ■/'.acc'b'uh't, a.-ftof .,lWiitdn',’Be,ri''e''. 'I':'ii'ipd ■■.eblfeetliin'; of/'diial'-.l'wi.stor.s.,'' ■Q/u';'';tHq/:b.tli^ thc;//Rndtp’; .Rcadfngf .D't.g'C.S'h'. iH.iekagt'i^^ Tr:a,nsame.iTr'i/n, . infrbnchbcl. ;\\n:lh 'Stih.clay. night .' I'e/giu ThG/’fabi 'thii'i.: il'.' :ha.k'/tp , .0'nniiictc 'Un ■ .Ay.in/ehe'li;.,.; ■■;Th'ei'e'.k;b'e^ n'o/’' ;,,lbfdpwi'i ''',b;y;'il'ii e:lt'hB'.r', 'pr'o'dirciiip'n "q',iialjt'y,ipr'/ ..hVi'miiii..■;iiVtc're,st:;;pb:'isperi .■'/ ■/;■ ,'VViuAviek & lA'gler:; Agbiicy lUay .i.lb-w'-Aakb-'n -bb.w,' b,n, soinb-' '/thh«f :blhoh:.thKti:;/McB;p|ii>lflati 'Aiid Air."'./it liias- ■/ili. 'ii.ic '.Q;i;ou.cIVd.' Hat'X'Bhlk'H'./^^^ :t.lto::.'b./'.ig|rc‘gt';:cbih /'.spots'pi/■.th‘e,''wb.bld^''h ct-i'ii.".14,011'tly'sp, ■■-The mi,g);utip(i,';0.r.ji'ie'' ■.'|;H'bgrai',ii/br/ntl':.'earii;c'i.-;/e/ton.in.g,.spbl 'Ot'i',CB^ dp 'much,: ■,l,!H''s;ai',t'l/'.tx'pa'i ■■li.4en(.;'r. 'fp/i'(t,{ibiit;..'V ;■ ■■ fVTIlfim'i 'ji.'-AVe i C'af(icr'':m''r;i.'i(i.ii) lias:,, so fa'lt’’:bee;tl/ ,.s'bmc\ylial ; of /a' tria't-and,-cntor/:im B'lhiic'a. CaiL;. ,;:ii'ivat’ itn.dBViycnt '.soyqral;'•;ovb:fha,yIi;|igg .in tiil'c'nt ' alid' to.rmat ,,.:a/i'd:.t!l,sb_,ci.ujct:ly' ,ch'a.h',gcd.’'.'hctwork.s.'.'; PUt:,/Xavi'ei'’';,'G,h'i'gat:'i ■/;.Sa;t'ttr,di!y:.f'.:'iii';..sp:ot' 'on.'/t’h’ 6 ':Bl'ua;afid’uftoi'-’.l 3 ':'y'e'of?s;th \yas,- 4 .\>',i' 4 ;iicd,'ip'■■aii./''ev,eniHg.‘ hoinc'oi'Vi^^M ..to niake , thfv •femiiio 1 i 4 .bhei:s:'''Revlbii;:,;cpii; cJoiis by: 'fer(liii,g.. , ;.cni' Ge-rtiTtoj* ':L,;r.vvrcnce’'ahif,':.chto,ch'’,to "/ /-/'. 'f''cuiig/&' Bbhici!.m:',Start'dp/it'.;echiev;cnle'itt'H',/,-.!,lfc,^ -v/a.k ■its s:in,glin.g.i)'U,t;(if Dinah..Shoi'.e;,fo,r. tlie iT,o...-i s'l/'- ■ (ui'.|ic;r' .iiwii ' ■■ :if'S'>til], ti-yihg' 'Ii/ird/:wlili’/'D/utVy's! / '.,,,iEd'.'.,<;ta):diieV).;/: A,%Amcy; ,sh(i;vved,:,a,'disp,iYs:i/tto '. /per. tiK/ay frpiiT;;th'e. n'ews pitogram' o’li 'the' ..gi-o.iiiwt..ilial ' rut-. ,iii.gsr'bf, s,fi,e|i, pr.og'rahi.s .a.t:e'/;iiie'i'ined ■■t(,i''-i'.e'n/alii' ''sta,t.ic.''.af'tc;^^ '/rGieiii'iig/a .ceriiiiii;,'.point; /Rey,,iyc,d .'‘ThK ■S'itvbr''Theal'.re,’' tijt/’a ' ,,rpiH;ip:',:for .:'Eriy-a Iiti!i:,i,';b.vv','b'tit' thp feviv ' ib''.i:.pca.pturc/lh,o.;old 'iii'hgf’a,n'd^ '■'lnyc,si’t'ci''’a''.si'i'riglitiy' ::: ,bn 4 i'.. 0 .t ..dioivmivnshlp 'in :Molle,’s':‘,'i\J'y'stei'/ ;■ bu'h semns, to be .eiiga.g'Cd 'in ;'a; .IpSj'iig '■t'ii.sslc''to/''prGKei:v,o//'i , .■qtj'iz,.'; •.BaiU t)XrfHe/'.'§Gjs.e,S'iirrend.ciTd 'Mi'io'''or..';,'Lts’-'Uc'vt‘r ■ ; Bi;p?.' -fKd:tohoitr.s.; .''e'x'i.t: 'b|:-..Toifi'my'' Kig/gs, ■iij'f f is'.isTill'* 'JHirciy, ,ihst;itiitional.s a'k'' Jiic''k','',B'iiuhy ‘'''pi*,'‘>hd ;A..uen,,'‘The; Aid '■''o"'-' 1 "'^' .''■H'i^'.-(^‘hb.^.urHhi'.:'.'fhe’ Westin’i/h/otiao' ■.acH'Puiit, \viilr' its'' S.iinday, .a.f.lemoon-jpli.h Cliii'rle.k.'Th'oiiiiik'. .s'es/siViiv Pn 'N/B'C'dO' ".purts ■ toPiftotiie; agen,cy'/iytai)c1V'.f', .'butitiic-Goodyeaf Huikmiit./ ' .iikfcs-.its .place,-. /,.' ■;;,.■'■;; ■'■■■ ■ ■■.■'■■■/■■■■ ■■ •'■■■,• ■■ •/:/;■"