Variety (March 1944)

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0 Books for ihif photograph nipplied courtesy of Bretitono's 800 books—60,000,000 words—20 books a week... *"WORD$ AT .WAR," broadcast in co- operation with tlie CoOncil of Bool<$ in Wartime; is heard Tuesday nights at 11:30 p.m. (EWT). At the suggestion of the press who rated it so highly; and feel Strongly that those who missed it should be given an opportunity to hear it, NBC will rebroadcast "Assignment; U.S.A." at 11:30 p.m. Tuesday, April 4. That is tlie reading and analyzing done by the Script Division of NBC's Program Department to select for dramatization on NBC's "Words At War" series the most vital and important books of the year. Typical of the 40 books selected to date for "Words At War" dramatization was Selden Menefee's "Assignment: U. S. A." Menefee covered America in a 15,000- mile trek. He put in his book what he saw and heard: racial prejudice, anti-Semitism,. indifference. NBC opened the book and gave dra- matic life to cold type with a forceful, driving broadcast that blasted the nation with truth.* The result: Vajjiety said:.. ."this was. They all tune to the and will remain, among the outstanding programs of *44." John K. Hutchens wrote in Th^ New York Times: . . the boldest, hardest hitting program of 1944 . . . there are things that need to be said and the National Broadcasting Company had the courage to allow them to be said. '* "Words A t War" is only one of the many NBC buill-and-produced programs that go out over the nation throughout the day and night. It is the combined skill of the NBC writers, directors and producers—all experts in their craft—which has contrib- uted in large measure to the truth that NBC is "T%fe Network Most People Listen to Most. " America's No. 1 Nettvork lationalBraailcasting Company It's a National Habit A Service of ttadia Corporation of Aineri<4