Variety (Jul 1944)

Record Details:

Title:
Variety
Date:
Jul 1944
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (July 1944)
Leaf #:
00068
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, July 12, 1944 PfiRIETY 29 He talks to of his audience at a time! This is Arthur Godfrey. You can hear him over WABC. Look well and long upon him. Godfrey is unique. r This man does best what all radio person- alities attempt to do well. He speaks to his early-morning listeners as though he were beside them in their homes, across the table f rom them as they breakfast. Like a friend who's dropped in for a chat— a close friend who talks only and directly to each individual listener. Call it a knack or a gift, or genius—what- ever it is, it is the quality that set* Arthur Godfrey apart from all other broadcasters, builds his listening audience to mammoth early-morning size. If you're interested in '-reaching Godfrey's 579,125* friends with your message, «call us or Radio Sales. We'll give you a case-full of facts. You can draw your own conclusions. * According to the latest CBS Listener Diary study 4 December 1943). Probably more now.: He presented by Radio'Sal«», the SPOT Broadeatting Division of CBS WAB Columbia's Key Station NEW YORK • 50,000 Watts COLUMBIA OWNED '■■jjp