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War Bulletin' Have Your Bond Saies Figures Ready for 5rh War Loan Report Blank that Rocked Broadway For the past 20 weeks the New York Para- mount Theatre has played just two pictures. Starting on February 22, Paramount's "Lady \ In The Dark" ran for 10 weeks and broke all records in the 18-year history of the house. Last week Paramount's "Going My Way'" ended another 10-week run which, in turn, shattered the dollar record established by "Lady In The Dark." The fact that 10th week business exceeded the 9th week and was more than 80% of open- ing week is convincing evidence that this pic- ture could have run longer if it had not been for previous stage show commitments. This consecutive long-run record is, we be- lieve, without parallel ; n New York history for houses of comparable size and policy. Yet it is just an average sample of the al- most incredible business which this Crosby- McCarey hit is doing everywhere—- On July 4th "Going My Way" played to the biggest single day's business under straight-picture policy in the history of Philadelphia at the Mastbaum. Tn Providence it broke the Strand Theatre record the first week —then smashed this new record the 2nd week — and the first day of the 3rd week topped opening day of the engagement. At the Stamford Plaza the last day of the 2-week run was bigger than the opening day, forcing a history-making third Week. It is the first picture ever held for a second week at the Warner, Wilmington. If these were isolated Paramount hits they would in themselves represent a great accom- plishment for-any -si-n-g-l^-campan-y.———_ The fact that they are merely two successes in a half-year which has included^ such high- grossing Paramount attractions as "The Story of Dr. Wassell," "The Miracle of Morgan's Creek," "Standing Room Only," "The Hitler Gang," "No Time for Love" and "And Tht Angels Sing" establishes a new industry rec- ord for continuity of quality and has created the keenest possible interest in these other great Paramount attractions which have been announced for 1944 release. "DOUBLE INDEMNITY" Stanwyck • MacMurray • Robinson Preston Sturges "THE GREAT MOMENT" McCrea • Field • Demarest Cecil B. DeMille's Modernized Production of "SIGN OF THE CROSS" Colbert » March • Laughton • Landi The Cornelia Qh* Skinner-Emily Kimbrough Best Seller OUR HEARTS WERE YOUNG AND GAY" Russell • Lynn • Ruggies RAINBOW ISLAND" lamour • Bracken • Lamb In Technicolor Frank Borzage s "TILL WE MEET AGAIN" Mitland Br.tton '.Mitchell Leisen's "PRACTICALLY YOURS" Colbert MacMurray