Variety (Jul 1944)

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40 Wednesday, July 26, 1941 '$ Beauty Care slew lovelier CLAUDETTE COLBERT & SHIMMY TEMPLE IN DAVID O. SELZNICK S NOW SH )WiN LOCALLY In recent tests of this Lux Toilet Soap care, actually 3 out of 4 complexions improved in a short time. Screen stars de- pend on daily Ac tive -La ther Facials with Lux Toilet Soap to help keep their complexions smooth and lovely Cover your face generously with the .creamy lather. Work it in gently but thoroughly. Rinse with warm water, then cold—pat to dry. You'll agree with the stars — Active-Lather Facials are quick, easy, and they work!