Variety (Nov 1944)

22 RADIO VARIETY Wednesday, November J, 1911 ♦♦♦♦♦♦ ♦ ■♦♦♦■»♦* From the Production Centres . rf+>«««♦♦♦♦ + < iM york c/rr . . . Maroella Cisney, who did directing during 'the 'post summer at WMCA, K now with Little Theatre, tit Jacksonville, Fia. .- Hub Robinson and ; Stah J<we)oft.leave Y&R the same day and report at Blue as. ;» two-act,. .Nor, ■ftOod Chamberlin, freelance writer who keeps track, clicked oft his 5,200th wdip script last week, Roy Laiigham ol CBS did a quickie •to,Wa.4)'togioh Jii.st week . Earle Larimore, a victim of hotel priorities, has been, at. Hud- koa, Wellington,' Algonquin, in ;laj>t four weeks while playing CBS' "This Life Is Mine.''' :',;••■ Si,.;.. ; =";' • ■••;:'"'";: .', " ■ '■'■':'* '"'•:-'.:'! »' .' .'. ">.:■"'■" i- Leslie C. Fitzgerald, lormerly of WFDF, Flint, Mich, has joined nn- noiihein'g staff of. WOVi Wounded diiring action in the South Pacific, he recently w-a.s released, from the Ai-mf ' .. S/8C, CBS and Blue are. itao'ying programs to submit ito Peabbdv ' Awards judges, foe 15)44 Michael Fiizmauriee will be out. of "This Lite is Mine" ,for a tune; while Jim Theatre Guild show breaks in out of town... :Mai \. Loco directing •"Romance." although vacationing from CBS staff, cuiiently .Radio'eh- t'iiieer Charles Holden sold script to CBS . Casey, 'Press Photographer V ... JOis. William N. Robsoiv expects in November Gertrude ("Goldberg?-) Berg celebrates 15 years in radio next month, ,,.. Bob Stephens, former radio editor of Die N Y. Post, who |ust relumed Jrosi a year overseas with the Red Cro.-s,. now.^doing publicity with-the .J'ob'h Price Jones office.., .Larry Slieiifield, of Doherty, Clifford & Shen- itleld, Coasting Nov 8 for the Giacie. Fields preein. Chct MacCracken, of the te.me office, back in N.Y. last week, after lining up writing, direction talent (or the show . . . .Stan Lomax, of WOR. has, picked 71 Winners bri Bp tries. . lie counts ties in the loss column . . . Bob Shepaid, WOR stair/an- nouncer, quitting to freelance. He'll spiel tire Sammy KayeVTahgee show oyer the Blue,,, Kay Vernon has been signed by WHN lor the "Gloom Dodger" .program; She'll appear six limes, a wmt, doing three vocals on each show . : .Norman Blackburn,, talent buyer f6r the J. Waiter Thomp- son Hollywood office, trained back to the Coast this week."• Tony Leader. NBC producer, has been assigned to direct "The Eternal Light" series, put on U) cooperation 'With the Jewish Theological Seminary \ . . rChesSet M, Campbell, 2nd v.p. and director of WGN, Chi, elected to i Mutual board of directors last w eek (251.,, Ella Mae Morse guesting on I Jerry Lawrences platter ..stanza-Friday (.3)..., Connie Lembcke .signed to | a running-dialect part as a German gal m "Portia Faces Life," She's cur- rently holding down a straight role in "Goldbergs" .. .Harry Wismer .of j the Blue selected for second straight-year by the-Sporting News as nation's j outstanding spoi ls gabber. -Blowout at Toots* Shor's for aw'ard presenta- j lion to be aired over Blue tentatively set for-next week (9).. .Wife of Bob Sehmid, Mutual promotion head, is now national radio head of Bundles I lor America Bonus checks, to employees in the armed services have I been mailed by Pedlar & Ryan, GI's will get. them fn time for Xnias .;. George Crandall making hie pleasant for the boys covering the Dewey vs. Roosevelt frav \ la the CBS Open House' at the Barberry Room election ■night;-'-'- ;.: ! '>i..>---/-,;-^ .'" -:'..;>V;*.V."(-..'-. /A CHICAGO . Buuidge Butter WLS piexy, left for his winter home in Ari/onn :last week. ..." ,'The.- Cadets." singing quartet, join the. "Musical, Milk Wagon." program this week Arthur Hale, Mutual commentator, m town for a week Patsy Montana back on the "National Barn Dance" after several years absence .. .Walter Preston made his second trip ea->t in two weeks •to sell "Presenting Michael Scott," WBBM sustainei . .. .Fletcher Wiley, producer of the Housewives Protective League shows in'town, on his way :east, f i. Hoosier Hot Shots, "National Barn Dance" trio, to make a series of eight SlioPts for Columbia Pictures .. .Call Stanton, Radio Director of - - f • (Continued on page 30) , strenuous >«»r» for media, for clients and, perhaps, .particularly for you as agencies. Overnight many of your clients' sales problems, advertising problems ami distribution problems have reversed themselves completely. "if ANY clients with war orders have hat] Wjie l'J. budgets, but no ••-consumer merchandise to sell. Clients not in war production have Mil curtailed budgets, and have been restricted from producing enough to meet the demand their advertising created. In other fields Advertising has had to move merchandise and still retain the good will of ifotributors operating at the disadvantage of . merchandise scarcity. ■■■'■//V.----''^ But alert advertising-.inen are looking ahead, now, to the perhaps not-too-distant day when a Seller's Market will evaporate—when Avar ex- panded production facilities will be ready to turn out the needs of a eiM"liaTreTOfroin)^-when yoanufacturers will be bending every effort to: rehabilitate their dislribiithe oi»ani/alions. This is a challenge which Advertising wel- comes . . . It must not only create demand equal to our greater production capacity and provide, for adequate distribution, it must also be productive itself. It must add to the sum total of the national, wealth and the standard of living, by bringing more of the good things of life to more people. Today—you are proud of your clients and their \var records. Tomorrow--will they be equally, proud of your peacetime advertising achievements? This is a problem that must be met squarely and honestly., We «re thinking about the problem here, -planning and doing things, so that we will be ready when the time comes to help you do your.pofcl-war job better. wxw 1>*»ietioii «f Tlie < r«>s.l«y Can |i«u itlii.n TH|S NATION'S MOST MKKCHANtMSK-ABLB STATION €1AC1.\NAT1 2, UtifO Blue Reports Up Alt Along Line Blue network, evening web op- tional' time .is S2'"o sold , while: 71-.',1) of the web's optional time cUirmg the day is sponsored, accoi-ding tp a report covering the progress of the Blue for the first nine months of 1944 as compiled by web itsearch- ei:s. ■)':'.■>■' '■»-.■:" -_',.',V'."., : - ,'■'.'.'''.'"•'•::' i • During the first nine months this year the network lis-, added or con- tracted for 33 new national adver- -ttsers, while four sponsors have aug- mented their program schedule by buying additional lime lor new pro- grams. These latter include Serutan, which has bought newscasts by Don Gardiner in addition to--its Sunday night: Drew Pearson eommenlar.y; Bristol-Myers adding the O-racie Fields half-hour show to its Alan Young stanza; Quaker Oats with Aunt Jemima in addition to "Terry and the Pirates" stripper, and the Kellogg Co. with the .lack Berch musical across-the-board in addition to three other .Kellogg-sponsortd shows, ■•:'. '''..- ''?:'.'',-:'' '..*'''; ■'■'' ■'•'.-• Currently, according to ihe report, there are nine Blue.advertisers spon- soring two network progtiuns each. Ford sponsors three, while the Kel- logg Co. is the largest network cus- tomer with four dayume quarter- hour programs, . each heard Ave times per week. . During October,. 1944,,total rium'ber of sponsored hours on the network (daytime, nighttime and P«cifio Coast) amount lo 8.8S0 hours per week* which is a 113'i increase over October, 1943. at which time the figure was 4,162 hours per week. In October, 1944, the Blue has 41 niglitlime. commercial programs us- ing an average of J45 stations per program, a 3.7 % .increase over * year ago, when 31. shows were- ear- ned by an average: of 108.stations. In October, 1944, the Blue has 33 daytime commercial stanzas using an average Of 163 stations per pro- gram, a 51 "r increase over * year ago. when 17 daytime stmts used an average of 108. stat ions each. AFRA, Webs Seen Agreeing On Modified Pay Boosts, Progress is being made in nego- tiations on the new AfRA Contract with some of the networks and sta- tions involved having signed til* previously agreed-on stipulation. Document sets, up nt.'KOtiatIons- on the individual demands marie by AFRA, but these confyhs are being held up until all the nece-sary aig- nalures are affixed to.the.stipulation.. Stipulation rs, virluul-ly, a .tw>o- year renewal of the present con- tract. Subject to maiSi" changes to be made in the form ol addenda ap- plying to N Y.. Qhicauo -and Los -An- geles;;' : ';;;//;''^:.-, y v; -. * ': ,}:■■■, ■; AFRA and the webs are reported Hearing a compromise on one of the demands made-by the .union, calling for actor billing on half hour jind longer shows, Settl'M.ient-lS-saicL.to call for billing only to leads and principals, but not to minor players. Also staled, that a compromise on the salary boosts the union has asked for will be reached, AFRA has asked for 10% pay hikes, with a somewhat smaller but neverthe- less'sizable, boost to be granted. Negotiations .on the .network deal recessed last Friday but are to re- sume . today , (Wednesday) Confabs with the transcription firms start Friday (3). : . * - ' ;.:;'.'■' : ■' •'''■''•' ' ' 1 1 • > 4 I -< • ', ».»'♦.< >-. > »'« i l < i ; fort Wayne — Farnswoi'.th Tele- Visioir and Radio Corp. s Fort Wayne plant has been- awarded the Army- Navy "E" flag.'.; . : :J : - M-G.M'a "MntU for Millioiu'' tnd Z'ti'.IJ New C \Ml:i. I'ltlK. It A \l I'riilii; ■ io im»., k« ;r ; M|t,: LOU CLAYTON -rrr