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Wednesdsj* December 13, 1944 The youngest of the 3 major networks HAS A LISTEN: to the lullaby of Sardl's Those six hundred radio editors who registered their opin- ions with the Motion Picture Daily: credit them with remind- lag us to bring up this Sardi story again. As you probably kno'^[J)y now, they picked Sardi's as the best of all daytime programs.* Better than soap operas, com- mentators, variety shows, or anything else that conies to housewives while their hubbies work away at the office. Not only radio editors, but people out in Iowa, where the tall corn grows. Dr. F. L. Whan asks the natives what pro- grams they like well eaough to try to hear regularly. Sardi's pulled more women's votes than any other vane^ show- day or night. Hooper as you know says Sardi's is Number 1 among the Brst ten daytime progranas. CAB ranks the Kellogg portion at the top of the first ten daytime programs in those sixty- eight cities that Mr. CAB keeps an eye on, and where a sub- stantial portion of U. S. income-earners spend their money. There isn't room here to go into all the mounting evidences of Sardi's leadership t the Crosley, the Cleveland Plain Dealer poll, and a few others. But the imponant thing is that Sardi's is no sudden flash in the pan. // has long been a cornerstone upon which theHlue has built itself into the Mtstam/ing morning network from Coast to , Coast. The Blue leads more quarter hours, 9 to noon, than all other networks combined. There's not a wiser buy in all of radio. There is no better proof needed that THE BLUE CAN DO IT. ♦They picked The Breakfast Club as No. 2. That Rives Blue twobut of the first three. LISTEN: to what 600 wonderful radio editors have to say That Motion Picture Daily radio poll again:. We think it is important because it shows up th^ Blue as the only network that's movingforward in the who's-and-what's-good-to-listen* to department. As you know, they only made 26 awards this year. Last year they made 33. This year we find ourselves with six firsts. Not a tretnendousfigure but the Blue is the only network in the whole kit and kahoodle that made any gains at all! Another thing: we think we have a right to be proud of the people that were picked. Take George Hicks, for example. For a long time he was on the staff handling varied assignmients, g;etting better all the time, awaiting the big opportunity. Along comes the war, so out he goes and the first crack out of the box, he makes the most sensational strikein the business. And Tom Breneman, naother winner, out on the Coast, running "Breakfast at Sardi's." We put our chips on him a long time ago. Paid, too. Milton Cross has been a part of the Blue so long that he is practically Blue's own voice on the air. And Alan Young; in him we think we have radio's next Number 1 comic. He's new, fresh—and good. And we are proud, too, ol Swing (who has a lot of other awards tucked away in his cedar chest) and Lombardo. They're both stalwarts on the Blue. Yes, we're glad to get those awards. We ought to be. But what makes us happiest about it is the fact that here is further evidence that the Blue is going places. The youngest, most virile of all the tietwqrks is off'to the races. Sponsors with franchises on the Blue can well afford to have a very Merry Christmas. ... The BLUE is doing it... proving that only a switch of the dial