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Wednesday, DeccMber 18i 1944 •8 WNBT is heavy favorite among New Yorlcers—' - ^Viewed' by 96%, 'Viewed Exclusively' by S6^o Returns from a questionnaire mailefl to 4,528 owners of television receiving sets in the New York area reveals that most of the audience relied on NBC's pioneier television transmitter, WNBT, for factual and visual election coverage. Not only did WNBT lead in size of audiience, but those who saw the election telecasts of all three stations voted WNBT's present ation superior. Through Dec, 8thf rmplieB h«d been received from 18 per centf tvith these results: STATIONS VIEWED WNBT . Station B Station G 98.3% 36.9% 32.4% (Percentagiia total more ttaSB IN fcocoi m many viewed more Asa me itAtioii.) VIEWED ONE STATION ONLY WNBT . 56.8% Stations . . . . 1.7% Station 0 . .1.7% (Pcrcentafes total less than 100 because ■ome viewed more than one station.) BEST PROGRAM THROUGH- OUT THE EVENING WNBT . Station B Station C 66.2% 20.5% .6.0% i (No. choice: 1.3 per cent) Do people tire of televbion? Here's a significant answer s Th0 average viewing time per set on election niglu was '4.1 hours. 69.7 per cent of $et owners viewedihe election broadcasts continuously, '[t^^yiaion receivers were centers of attraction for large groupg on election night ylifrevtr they were in operation. Average audience per receiver—12.5 persons.. ♦ . " - ' More than 75 per cent of receivers in working order were in use on election night.. TlMit Mieh a luge percentage of «et owners preferred to receive returns by sight transmig- ■ion denuHistrates the adiqitability and popijlarity of television. In thk new and dynamic medium of entertainment, information gnd educaition^ NBG^ Ac continue to lead the field as it has in sound radio. : > ■] TELEVISION CHANNEL m It