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How it Feels to be Progress SEE Radio Daily last Wednesday? Has pages and pages of results on their Certified Poll of "1,051 editors and writers of the crirical press of America." It was pleasant reading. We didn't walk away with the show. Did anybody expect us to? Wei the youngest of the major networks? When the other two major networks have had a whole string of years in which to experi- ment with shows, with talent, with schedules? Well, it looks as though we came out of the poll better than any-, one anticipated we might. NBC came up with 13 firsts. That is a great record. 2 firsts in the daytime, 11 at night. CBS came up with 4 firsts—two daytime shows, 2 nighttime. We—the Blue—came up with 6 firsts. That's right: 6. One in the daytime, 5 in the evening. This Radio Daily poll, is evidence that, at least as far as 1,051 editors are concerned, we have two and one-half times as many top favorites in the evening as CBS. And* when "One Man's Family" moves to the Blue next month, we will have six'bf the top raters, tb NBC's ten. So, as far as 1,051 editors are concerned, we must be the No. 2 favorite network: But the detail about this which is most pleasing is tint five of our firsts are in the evening. THIS IS THE This is important because everyone knows how well we are doing in the daytime .;: ■ •' the best ratings in the morning of any network every month of 1944; the only major network to make rating gains during the day in 1944 ... that we might get to be like an actor who plays too many of the same roles. People might get to saying: "The Blue is a great daytime network." We are, but we're more. * * * A lot of people at the Blue are doing a lot of work. Night work; There-is a lot of enthusiasm over here. A lot of determination and conviction that, with the help of the agencies and advertisers whose competitive efforts to sell goods at low cost have made a nation listen, a truly great network will one day emerge out of our joint efforts. These evidences of progress are fuel for the fires. And speaking of evidences, perhaps the most gratifying of all are those hard-headed radio time buyers who are planning to get fran- chises on our network. They are looking at the costs of the three . networks; eyeing their budgets; sensing the increasing need to reduce the cost of distribution. And that $3,500 a week that the Blue saves for them on a nighttime half hour over die next less-expensive network is a vital factor, and deserves the greatest consideration— particularly in the light of the Blue's progress—as evidenced by such things as the Radio .Daily poll. NETWORK B M l' C A N BROADCASTING C O M F A N t , I N C \