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W*dn-<Uy, M«r.h T, 1948 A Our industry, too, has campaign ribbons it can proudly wear on its chest.. • Bond Drives • ... War Funds ... • March of Dimes . . • United Nations . • . Red Cross . . . yes, dozens of important missions on the home front—and more to come before this show is oyer. But we can look any G.I. Joe in the eye and say "we didn't let you down!" . . . and we'll be in there pitching 'til it's over, over there! That's show business •.. the business we're all proud of •.. the business that organized itself for national defense before the first shot was fired . . . the business that knows how to do things and how to get things done. Yes, it's our job to pass the ammunition! To get the dollars that help fight battles ... to get the dollars that help bandage the wounds of war! We .all know that the true measure of showmanship is at the box office. We love records like we love the sound of laughter and applause in our theatres. We love record grosses! . . • and that goes for bond sales, collections . • . or anything else we're asked to do for our country. We are now called upon to bring, into the RED CROSS WAR FUND BOX OFFICE, more money in a single week than ever before. It's going to test our showmanship. • .our ability to think of new ways to make the public dig deep and come across when we put up the house lights and pass the helmet. The Red Cross needs your help . . . just as the boys in the foxholes and the whole suffering world need the Red Cross! 4- "The Red Cross is great because it reflects and is sustained by an idea that is lodged in the emo- tions and consciousness of all the people. That idea is the dignity of man, and the responsibility of all society toward its individual members." 0WMIM,TMMftCinCANHATIOfMLMaCftO33 "It is gratifying to learn that the Theatre Divi- sion, War Activities of the Motion Picture Indus- try, again plans to organize collections In the na- tion's motion picture theatres from March 15th through March 21st, 1945, for the benefit of the Red Cross War Fund. "I am confident that the enthusiastic co-opera- tion of the nation's exhibitors will materially help their local communities, in attaining or exceeding their chapter goals." NATKMM. CHAIMMN. ItW RID CMS* WAR FUND