Variety (Jul 1945)

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WcJncsday. July 25« 1945 'LEADERSHIP! A few weeks ago several luindred executives of America's leading advertisers and advertising agencies passed, expert, critical and detached judgment on 112 promo- tional exliibits submitted by U.S. and Canadian radio stations to T/ie Billboards Eighth Annual Station Promotion Competition. Then they cast their ballots. Tlietj gave 16 awards to 12 statiom of the Columbia Broadcasting System. They gave 10 awards to 6 stations of Network B. ' They gave 7 awards to 7 stations of Network C. ^ " ' They gave 6 awards to 4 stations of Network D. They gave 4 awards to 4 non-network stations. They gave 2 awards to 2 stations of the Canadian Broadcasting Company. This is the 7th station competition since the beginriing of 1943 in which statims cf the CBS network Imve given unassailable evidence of striking leadership. The score speaks for itself. It confirms the faith which these same advertisers and agencies have consistency maintained in the energy and enterprise of this network. And it demonsfeKrt^s-onee more that leadership is not an accident. To both its afiiliated and its owned member stations, Columbia offers its heait- felt congratulations for achieving this conspicuous recognition of their promotional efforts.^* To The Billboard and its competent and comprehensive jury goes om* deep appre- dation for their discerning judgment. This is CBS... The Columbia Broadcasting System