Variety (Sep 1945)

2a RADIO WcJiieMluy, Scplcnibcr 12, 1915 French Radio Maps 2-Way Highroad, But Path Now Runs Eastward Only Premieres Horton Pix Deals Cue KMH Switch to Coast Because at piCtuic commitments, it ^^'as a qyeslion o£ Edw.iid Evtretl "Hoiton checking out of the Kiaft lyiasic ■. HaU ; Thiii-sdasf' nikhtro- plaeemeiit'Show ,for Bins Ci"0sby .ol; lilbving the pi-ogram (I'Om .N^ !5f. t(^ IhP Coast With Del" Bintiles retiiiin to the Kialt fold in doubt te\en it ho does, it wont be until No\embei oi Oecenibert. iroitDii has deqitlcd to stick, it':t)Viii' ]\viih' result thiit the piogiam switchts to (lit Co.isl in-\t month. Showmen Bow To Control Dialmen A two-wav hook-UD between* Amciicui ladio and RadiodiUusion Fi'incaise iFieiich Radio) is jn the making, but so Ui the traOic is all tastbound, with the French contii- butibn to the American au' as yet jn ti-.e wishing stage. ' ,;: FddiodiOusion has a permanent delegate m New York, Paul Gilson, whose Ideas ot two-way radio be- tween hi.s country and the U.s-A. on- vlsage a set-up similar to- thivt of BBC. But, io fai, his coUeamics b.iclc in Pans have acquued neither the budget nor the iiocebsary 'know- how " While shows from this country, beamed b> the JFretich section ol OWI aie going to^Fiance legulaily, and ait bioadcast thoie on ihe en- tile n('l\\oik ot 26 stations, not a single Fi'ance-originated show has as yet befn aired on this side,iThrce, shows . weie recently prepared Pans loi possible broadcast over Ameiican nets or influential indies BVit .^nlel•lcan radiomen, who are lilends ot life French people, hoaid playbacks of the platters on which -;those,shows'were^^^ I To War some of the top alr tome. vi.sed holding back ior ihe time, The. , . . „„„ducei-s tell it givfe. .shows were not op to American .radio <? "O.s anci , proautsis v«ii u, s v.e. sJai daid, and would not have had i tb< m a good ^-"^inee. - a. d tl o the dtsi.cd eflect of "pioiectini; pbou s m he bag Mou a Ki mo e F.flnoe" befoie Ameucan ladio lis- the contiol dialmen - lha is 1^ e tJiicrs • r' . ■ ■ .good, ones-^are coming ,; into tlieir : - Thii^Trciich are not 'yS' e^^^ own- wJlb the^.day seen not far^dis-- . to equal the OWI output which has tant when, they 11 rate shovv. billing, lotpi ay bCHun two seues of shows I Some ot the lop pioduccis aie cou- th,= t oie now building good listener ] vmeed th^t the engincei can olten latings in Fiance. mAV.e oi bieak a comedy show so Both .shows aie'known as "Amer- tar as icception is concerned that ica Since 19.i9," and aie designed to there ale only a handlul of Ruys who -aoqiiaint the French, listeners .vvifh understand the technique ot picking ' ;d6velopments of American cultiire : up stuclid laughter and appldusi?, are during 'the war years. ■ ■ familiar with all tlie technical-ranii-. ■ A Satui'day.night scries is devoted ! flcations involved ; in coping with to literature. The tee-ofl stanza lor stage-audience levels, etc., and,.as a 1h ~ pio!;iam dtamatized Ei'nost ic-ult demand their laves Hemir^gWay'S "For Whom the Bell They re willing, to pay extra coin Tolls ' with featuied t'>lent includ- loi the piivilege of, getting the en- . inti Katma Paxinou and Eli.ssa. Landi. I gmcers. they want and, rinvariably. The .second series is devoted' to i raise a howd in moving east to we.st, 11UISIC. and is broadcast over the j or vice ver.sa, on point ot origma-| ; TVench; Web on .Sunday nights. Fea- .ttion, prefen'ing to. .stay put father. tured on lliis series to date have i than lose out on the boft guys in the> . been the works of or orchestras con- business; '^ ' ■ - ^ •. .■^ •, tfacted by Vusiil Thompson, Aaion | , Copland I^oi Stiavinsky, Dauusi . Milhaud. and Pierre. Monteux, AM lom net'? have agieed to ac- cept Fi-ance-originated snows for broadcast here. But implicit in, the agreement was the linderstan,di,ng that the shows must have: quality' equalling OWIs Shows to France or BBC.s broadcasts to this Country, (SKPT. n-ii) Sept. 1.2 Ja«k Caisoii, 8-8 30 pm Wednesdays, CBS; Campbdl Soup; Waid Whcelook agencv mnk SiiiaJia, 9-9 30 pm Wednesday, CBS P Loiillaid, Lenncn «^ Mitchell asency. Sept. 14 ~ Kate Smith, 8:30-8:5,') p.m. Fi i- dajs, CBS, Geneial Foods, \oung & Rubicam agency Jimmy nuramte-Garry Mooie, 10-10 ,10 p m. Fudajs. CBS, Re\- dll, N W Ayci agency. Sept. 1!> ••r„insbustcis,"' 8-810 pm Saluid.iis ABC iBIiie) 1. E Waleiman, Chailcs Dallas Reach ■agency.-.-; -■■ Sept, IS "\!l\ciitiiies ot Thm M.tn,' 7 7 ,50 p m. Sundays, CBS. C.t n- eial Foods, Benton & Bowlcsi aijcnLy Velson Fdd\, 4 lO-,") pm Sun- days CBS Klectiit Companies, Vivl. -W:. Aver agency, Fanny Brice Show, 6 30-7 p ni Sundays, CBS, Gcneial Foods, Benton & Bowles a'-,eniy Sept. IX This Is Mv ttcst," <) 10 10 p m Tucsdajs, CBS, Cic-ia Blama, BBDO agency Sept. t« Burns A. Allen. 8-8 10 p m Thuisdajs KBC Geneial Foods ■ Young & Rubicam aHcncy. Sept. 11 "Diitf>'s T.i\em," 8 50 1 p m Fnda\s NBC, Biistol M\eis Youufi & Rubicam agency 250-Watters 'Just Folks' Technique Key to Big B.O., Sez Eugene Weil . Chicago, Sept. II. the right kind of pitching, hundreds of individually Bendix Drops 'Vision ' thiise Beiuli\ Aviation dropped its Men'owned 2,iO-walt station^ IhiouHnoiit Vision" Sunday 7 pni CBS show ' ihe countiy can get into the big of last week «.')). Sponsoi mean-1 ^^id get things done monej- wise- whei:e the^bigi guys oai-Tt loven-; while has asked Tiansamei ican which packaged the show, to ledt , , „ Mtsn the loimat along lines ot 'C.i\-j touch them, according to tu;;ene P a;U^ade 'ofV Ai'^i.fcri^a,?:' «Plrts"i'P a, return to i-iKUo. rafer;. th.-ihc year.... riiin IVlan' £!oes into the Siinda\ slot.: Liebman's Say On Guy Named Kaye We'll, general sales nianagei: of To- bal^o(*-..Network- ot. North Ct'i-olinsi,. who visited here last week.: .People m small inark.ets li.steii tO:. their -home county statiprts. -it llViit ■ station |3i.'0vides what tliey seek, on ■. the air, 1 Well told .t:'',Varie.ly," ..-iiid, besides that, the futiire holds tre- menodus prospects for' thc-.regioniil i^'roup operating. as a network anfi broadcasting program.s in a cireVinii,- ' scribed area simultaneously,, siich'as. I'N s SIX: stations are. doiiiK. .■ ■ ■ , : ■ - .: . , . . "'Tlie .local 250-wattcr. is tiie .spui'ec: ; to; ;.fItSr. ., :ti'''** 46r -ne ws, ■ cntertainrnent' aii^l edHca- Ifew Yoik Kudoie;^ fleapcid on Hder Hayes for Sock Nurse ^Jtecriu^ In recognition of ouLstandins; war- Gilson eVpectB to open ol1ices ot.| time.contribution in connee-tion with his 6'wn about Jan. 1, and his col- her -recruitment ol Army and Navy .'leagues in Paris are continuing to. niirses and; nui-.ses for civilian hos-. viexperiment in an eft'ort to work up pital service' on .her, Textixm-spon- the tvpe of radio that Gilsonmay be i sored show on Mutual last, season .Rble.id ".sell'' to willing webs here CBS' Detroit Romance Pays Off With Hock Of New Fall Billings Chicago, Scpf 11 With il-ip sale to Ford Motors ; ct the 10-10:30 p.m. .Tue.sday CBS slot, lo be. vacated by. the Wii.'f- ley Co., the network is seen moving into the atitomolive field, in.^Detroit vith a vengeance, a tact evidenced by the sale m the ]a«l lew months of the.Eleclro-Aiito Lite show; with pick Hajmcs; the Nash-Kelvmaloi ..pi'dgrann, with-the .Andrew^^^ Sisters; 1:he Bondix "rtcn of Vi.sion ' siint and Ihe, Tlun'Sday Andre Kpslelanetx-. Chrysler pro;4»am. . ■ ,.■' .: .Aside from For.d".s faith in- inusical shows, it IS Kcneially accepted that ni.s reason, for buying the lonsMre- gaided "toughest spot in ladio' js b.'scd upon a hunch th it wilh the .. war; ovp'i'. Hope dropping ,h i.s. brdad-; • casts tcom ;AriTiy ■ cainps \yilt still-er a drop ill ratilig. : Takeovfrr of. the'., :CBS Saturday 7;.'lOr8 -Spot, formerly occupied , by Wi leic \*s Amei ica in the An ' show by Campana loi levival ot the Fii^-l Nightu" seiics on Oct. 20 with ihc Gene Aliti y 4 ,10-4 45 Sunday show o\ei CBS to stait eithei Sept 23 oi 30 lu.st, about clears the atmosphere so tar as tuture of Wrigley airtime is concerned, ; Company still .retain.^ the Ihuisday IOtIO.30 pm. seg ovei CBS with type of show lo be fol- . lowed .stiil undecided, - I Helen .Hayes vestcrdav/(Tues.>- re icpiyed two ot the top femme awards jot the year at a luncheon in Wash- ington. Shindig was tossed in .ac- I tress honor bv the Wahmgton Ad- [ verti.sing Club. I . Dr. Thomas Parran. sui-geon gen- eral pf.the-U, S. Public HeaUh Sprv-. ice, presented Miss Haves with a gold pin- and lite membership ih- the ,-Cadet. .Nur.se 'Corps, the only such, avvai'd ever-made, while, the I ad club presented the .star with a plaque for lim- national-.eontnbu-. Uoh during the war."-' ';''.■'■ .;; 'Muss -Hayes again bo.wed m for 'Fexti'on on Saturday (8) m a now dramatic ".series . oh CBS.'.. Singer Exits Luckies' ^ Summer Show Following AFRA-Mediated Dispute Chicago Sept 11 One ot those hc-said-she-said' squabbles; betw'eeii W:ayne King and Doloi-cs G'ray, 'singei- on King's Lucky Strikes sirmmor rcplaceinent .show, tor .lack Benny at ti-t):30 p.m. (.CWT;')- Sundays - on NBC,, w-ound, up,, .lust, week with Mi.s^ Gray beins- paid „ , ., , , toi the Loui lemaming weeks ol hoi | iSa" i\la"ii il contract ..and hopping, back to N. . Y. for rehearsals tor Diek Kollmars.. upcoming musical Sli'-.htlv Per- fect" Nancy Evans, regular singer ' \vith King's band, replaces iVliss .Qray. "' Feud between the maestro and .<:ongstre.s.s, which started about four weeks ago, was mediated by Hay Jones, e\ec secietaiy of Ameucan Federation of Radio Artists' Chi TOfi-ieer—^v-ho—;AvasT^--ea4l€d—-in—-to'i r decide w'tielher King was rlsKt in Wai'vtiilg to .pay Miss Gray tor . two f^eksTBet'pi'e ;"sh'e lat^JT:' wlici \mT ; .she.^d; get paid" for the four remain- ing on her. pact. Mi.s.s Gray got tlio; I four weeks' pay-v-Sl.eOO—and out ot :King's po'ckft, ■ 'i-athcr .thaii- Mu.s'ic I Coip of America, which books the package shoNv^,. since .it was a |>,e:r-; sonal squabble.: : I .\lthougli inlvcd for the Kollmar' 1 .show,, Mis.s Gray Vcported lutler i.sn't - going, into rehear.sal, ..,imm'ediately. j and that, she .Wputd ..have had -time to finish her stint, lor. Luckies. Tiff reported . to have star;od because King said Mi.ss Gray, while a good singer, wasn't right toi- -iii.s show, as he needed a band singer .more, than a'.fcatured one. Also reported to ha.ve Siiid that Miss Gray's mptlier wa.s "getling into people's hair,": , Who Said Whai? Miss Gray, Us learned;' retorted; ^he would have been Willing to leave Edilor, ""Vai icty'" . .Mter , listening Eddies"—Bcloin. Cnitor and D.ivis,,,^., , n,,^^ |^„ ,„n^^ —sound 0(1 about Danny Kaye and i,,, ^o^^n <jf iq- lo 1,«(,000, but loi his ladio show, I could contain mv- |iHinriicds of luial families who ale t^t''," Tiitterested in, vyliat . .Uieir-; .nfciglVbpr^^^^ in the . home coliiity':; -and nGur.b,y ^. county are doing. V- ■■;,^ ,1;,; ' ' ."It's nbt a secret, but -a lot. i'if time biiycrs and account c.vecu'tives disn't; kqovv yet abdut;,th,e. li.s.teivin.u; prcl'.-' ei'cncps - and habits ot . people in vnuvll. niai'kets," he w'ent on, "Rat-' -iitgs, prove that these folks Just na- .t.ui-^ly,: ii^ten - to jlrograh^ ,pow'Cri T'hey listen, .'to their .honiO: sdlf no loivg'or, and I hppe. n,iy. iiig over, does'iiot .pi'plong Ihp agdivv, but puts .an end to it, .A four ;y<'.ars' isspciiition vyith Danny; after ^.intro-'^ rtucing. him to.; .Broadw'ay in Iho '•■Straw ; Hat ..RcvuC." . gives, lue ;il least (hp pi:actiffal edge (>f pro.simii.V over tlie other..theoreticians m an- alyzing what makes, the,- comedian, tick . ■ As in all aoadennc discu.ssions b,y espei t . theies a uiaiii ot wisdom ^uiunty station, and not lo the povMr in what ihey all siy, but it adds up to cpntusion.. Bcloin says, change the dif.t; Cantor says tlicrc's udlliilig vvrong'\vitlr m,cat; iiiid: Dav.is. vyfiiUs to know whore the dovil can iou get it.'-;','', , t-'i' :;',■-'::; Belom wants Ka>P in a ladiO studio, Davis wants hn,i in a situa- station nulcs away, it that loial sta- tion provides them with what they, seelc from the airwaves.' .Ml this adds up to one thin.!;, he .said—and that is the hoar prospect. of a ; tremendous .future: for .. the lenional group. It's possible Ihroutth I this kind ot a net to lake an area nt . Cbt IMfxiiHs'cment CIttb Besmnciii Chicago, Sept. 11 After a summer hiatus ot se\eial 'Weeks llie Chicago Radio ManaKCr - nient Club will resume its weekly —liinch«on-meetings- tomoirovv—i-I2l- HaVlow P. Robeifcs, pi-exjr, will •wicW the gavel* MBS MULLS OBOLER'S COMMERCIAL PACKAGE With: the Arch Oboler .sustaining serif,'!. .:6n Mutual widing lip 'Oct. 11, Phillips Cailin veepce in chaige ot piORianis IS consideiing bunging Ihe vvi itei-pioducei-dirpcloi back lo the Mutual fold, as a commercial pack.\ ■age., -'■':,;■■■ ; .--.■;:.-.:•■-:■"■^^'..'-,^■■.■ ' ' , Idea is Oboler's. -CarllU'; Siiti.sfied. !with resiUts-;6t the .dboier-MES en^ tei pi ise waS contemolaling lecon- tracling him for a similar public- seivice -seiies, but Oboler telephoned Caihn tiom Hollywood last week to tell him about ''an idea" he has lor k .commercial series. Series wipuld; project a ' "central theiH^. based on the (rends and modes of people s thinking and action ' When and if the idea materializes, Oboler would be at the helm as writer-pro- dttcer-director, - tion, and Canloi wants hini out pf'-20 or .10 counlios in which aie lo- ihp: w-ay;-/' -:;; ''• :-a;;' ;^;', .;■■'•;•■',;; V' -;'.^ . ''Kiive wa.s' uist n: victim of B. M.-- avs . Davis, then idds philo.sophiciiUy: .".A eohiediali is 1 only, as good- as his inateriul.'' Not i iie\y-;^but"wpi'tli repeat in.g. , ■ . - | ; What is good matei-ial'.' One nian's ; ;gag is another n-iai-i"s eg,g,.. Iiradveir ', tcnily. Davis hits, it on the liead i when ;he sa.y.s:; "Give Kaye: the riylK ! m.itoiial and the guy could be as ijreat on the ladio as lie is on the stage : .and: ;ii) pictui'e.s'." The right 1 111 at e I'i a I for Ka y 0-— 0 r foi' any com<x-J clian—is the stud; that ijrovicles him 1 xvi'ih the opportunilics:to pro.ipct hi.s I Tiwn special' b"ivimd";Df cOTOed.yr"3'he--[ i Biison Daiiny didn't: come oil: iis \vell as ho could :have in, hi.s ether stab- was the simple fail that his mateiial. was unilalive It iCsombled th.it,. used by ..eslaWtshed. radio stars. ,So did h(s tormat, .^o did his .slvlc: Whenever ho g;ot the chance (o .slip into his own-jgroove he was bi'illianl. Okiiv IVhcii Oiieslinir Kaye coiiUl. do a; scries :o,l'. gucsl .s-hots oil-the air an'd kill,the people every ,.si-ibt.;.in'clucling (lie. musicians; technieians aiKl.di!n;iiOslicians, That's because his routine would con.sist of ,a. tour, de, force, witih ,sul'rie.ient"scope for .hi.s, versatility,.;'virtupsity■ and adroit timing. But how can . Kaye build himscll mlo a peimauenl i.ulro instilution.' How cm he orsani/c his feital taleni so that it meet'? the de: nitinos ot the one medium he hasn t Wie show if: Kiiig- had coiue to hei | lieked'.' ,:; -'■■; ;..- . ., ; I and told '.her :she w:asn't right'for the- - - The ' .hep-boys . keep repeati.ns:: I'spot. Singer also .squawked that Miss | "yei'f^i^tility is .d.eaih: (in tlve;aii',"V ,lf i;E'yans,. her successor, niade disparag- :| tl'.at'.s" true, there's no- lidpc. -for- Kai^-e Si«'h«n*ct»«ly.-r*..W6Y has-launched a series ot l5-minute-supper . hour (iiscu.ssion prograni.s by area educa* tor.s, ni connection with the ' back, to school" -rriovemcnt—tor—teen—nser.s who quit then titudirs to take 'war jobs. ing remarlss about, her, mostly to-tlic eflect that .she wasn't a. gpod singer; arpuhci the Edgewater . Beach hotel, wheie both of them wcie slopoing, Mi.ss Gt'ay; said she had it out with .|iIiss;,Evah.s ..and: asked' her: to: stop making the. remarks,, althouijh King reported that it, was Miss Gray and not .IVUss FA'ans who;;sta,iiecl all the dishing; ■ '■:,;;■, , , Blowoff ; came when.Mis.s Gray complained to AFRA that Kmg Wasn't ethical m eold-shouldei ing her in front of a studio aiidienGe, he- •%ause he was Jpringing a backstage spat out m public and making it ob- vious to. the aud that things weren t going .so well behind the scenes. WDRC's 'Report to Conn/ H.uiford, Sept. 11 fielieved lo be the ttivly indie sta- tion to be sponsoring a' show of this tvpe, WDRC IS for the second year ethering a "Report to Connecticut,' featuring -speechfs by Conneeticul polIlicos m Washington. New sea.<!on starts iSept. 15. . iCdlili|.irtcd oh -.page-34-) 51 H'wood Luminaries Set For Father Peyton's Series ;'•;;';: '':'^cV';- Albany.;Sept, 11. . Fifty-one Hollywood stars.writers and pioduceis have alieady agieed to appearm or work on a proifcoted network progr.nm under aesis ot licv. Patrick : Peyton, national di- rector of the :Family.i!,Psa)!y Gi'iisade, who, returned recently from . six weeks m the film capitol. Airer. . a halt-hour, religious pro- gram, will be a drainatization of iu- pi(;lente iU 'the lille of the ;Lnrd and the Blessed Virgin, with orchestral- choral mu.sic. and will be produced on the Coast. Pmgrani will eiri- phasuc \alue o( T»ayev as a ce- menting force in,family life. About lOVo ot names who will participate are non.iCatliolic. Sci'ipls will be wril(;en by Ciifl Clark. Fied Niblo, ,lr, Philip Leslie and Giiltiir .lay. With Bill Bacher to produce. (Piofiram has Hays Olfice appioval. ealed .six to eight 2,')0-vvaltei<, all belonging, to the same web. all working together in proniotion. and- i-ncrchand|sing, ideas, to take the an.- dience. and eventually the business; ii\v'ay I'rnm: the powei- station. locate;.d.. in the key town in the, market,, .fie; averred. '-.;; ^i' ;'■;: •'The only way the retsional net can do this, however,' he went (iii: 'IS by remembering the fellow who pushes the button or twists the dial. The aveiage big powei station has bcLOiue a complacent, ielL-.siitisiied: oi'^aniy.alion. with very little audi- ence proniotion and only occasional- ly-la dealer merchandising deparl- ment. Tncy seem to be .satisfied to play gill rummy and take what comes ov^er the transom, and; to .sav to themselves, 'We've got lol.s.i ■ power---lhey need us to do. the job ! —wliy spend the dough to keep the i busincss\f' " -..: ,;- - /;.''., As a result, he said, such .i.sla- . lion, rides the nets, doe.sivt becpihe' : a ..part ,ot the comriiiinity or area in .which if.s located, and. Ipse's ;toucli I Willi the people , the advertiser thinks is listening to the station )ust i because it has the power to reach them.- -' ■ . , ■:It take.s more than power, how- ever.' he pointed out. --It takes lo- [ cat, interest ;programn"iiiigr. It takes eiiti'ce into -the, local retailei,-'s pii-r: I yate: on'ice-—not just in one tow n but I throughout the 20 .or -30 'eountie.'i,: It I lakes local news. And above all it j lakes a peisonal inlei est on the p.iit ■ of: the station operator in-the lives : and habits of the people it-.should .ippeal to—the people in the pi imaiy !'arca.''''- .; - -;v;':;:-,; ;''■' ' -'.-' ■; I Weil cited NBe's„.194.'-v City |:-vey ' ' ,1,07'7 cities ), ; which,.: he ■proves conclusively .that the waller located m the primary ol a power station has better ()0'« of the. auaienco. S:Uri, .said,. 2)0- ar.ca. than Decish on Marlin Hunt Release Due This Week Decision will be forthcoming thi.s ;week; on whether M;ar]in •Huril- will.. be given a release from the "Fibber and Molly-' .show so he can continue- into (he new season with the B<u- lah' show for Tunis. Ralhei than e'linimate the exclu- sive from his contract with Johnson Wa-^ ,so he can carry on in the 10- minule ''Beulah" spot, Needham, Lotus & Broi'by agency will, il:.s un- (levstood, yield to his vvij;h«;.s and; free liim completely. It'?i likely tl'iat Don Qiiinn will be-astfri in ei^B'sT- ntw cliaiaclei' for ' M*(jni" .seiipl.