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WgJMeaJay, April .1, 1946 "Easter Week ca FREE SOCK TRAILER Metro-Goldwyn-Mayer, with Spencer Tricy ts stir, has produced a short, dramatic trailer, available Free to every exhibitor. Frank Whitbeck, ace of trailer makers, did the job...and your audiences will laud you for showing it. National Screen will distribute. PRESS SHEET A thoro<going press sheet, practiul and idea-!nspir> ing, is being mailed to all theatremen, telling how tht campaign is being conducted and funds are to be rO' mitted. National Screen will stock* supply for those who need more than one. ONE SHEET Free, colorful one-sheets will be included.in the press-book sent to all exhibitors. Put it up in your lobby or foyer. Americans no An inhuman enemy will kill 17,000,000 Americans now living unless we do something about it. It is absolutely vital that we avert this massive tragedy. The enemy is cancer. Cancer is a personal threat to every single one of us. There is one chance in eight that you yourself will be its victim—yes, one chance in six, if you are past 45. Many you know and love will develop this dread disease and, unless helped in timt, die of it. Ou' Vita^ Hope At present three people die every 10 minutes of cancer. Did you know that one of these t\iKt can be saved? When detected early enough, and treated effectively, at least 30 to 50% of cancer cases CAN BE CURED. That is a won- derful message of hope. To save those who now die need- lessly, and to increase the number who can be saved, we must do these three vital things: 1. Spread knowledge everywhere of the danger signals of cancer and urge people to consult a doctor in time to be saved. 2. Provide far more and much bet- ter hospital facilities for preven- tion, diagnosis and treatment of cancer. 3. Expand widely the scientific re- search attack which will lead to more effective treatment and pos- sibly even the elimination of cancer. We must organize to do these three things as thoroughly and ef- fectively as scientists were organ- ized to solve the problem of the atomic bomb. The American Cancer Society has developed a program to do this. IS CANCER COLLECTION WEEK IN MOTION PICTURE THEATRES