Variety (May 1946)

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Wednesday, May 1, 1946 45 THOUSANDS OF LISTENERS TUNED TO WHDH Effective Monday, April 29, WHDH takes the lead in NE WS Service in New England. Every hour on the half-hour, from sign on to sign off, WHDH spots a five-minute news period! Twenty-one news programs every twenty-four hours! Full facilities of the great Boston Herald- Traveler, New England's leading news- papers, in cooperation with a complete WHDH news writing and reporting staff provide the most comprehensive news coverage of any New England station. Place your sales message where it reaches wide-awake listeners. Buy time now while select spots are available. Plenty of power — 5,000 watts — and a clear channel at 850 — to bring your message to alert New Englanders. An extensive promotional campaign now under way will create thousands of new listeners — a big bonus for wide- awake advertisers. This is the first of WHDH innovations which will make it a "must" station. Buy NOW, to get the most favorable time spots on WHDH. BOSTON 5,000 watts at 850 on the dial REPRESENTED NATIONALLY BY ADAM J. YOUNG, JR., INC.