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80 Wednesday, May A, 1944 . .. to build a bigger audience for ABC advertisers MAY 11. To make the morning fly... Club AMERICAN BROADCASTING COMPANY .. .. . . . /. ■ ,:v.\ »he^ br.okfo,t I ploy ^ 1 „ fof o holf-hour I Friday. 1u ^' n J^;&G«n.ble> F t — ..lections wnfl oy I voie.i under d ^r proB ,om. I ■ en yovr *BC » ,a J?V , , 0; 30l ■ "Mondoy «"W?h I ^ o.n...eD ST -* Qe "*' Q * The popularity of all network radio pro- grams is measured regularly by indepen- dent research services. .These surveys tell us that ABC is the most-listened-to network on the air every weekday morning from nine to noon (EST.) In fact, quarter-hour by quarter-hour, ABC is in first place more often than all other networks combined. Once women have started a cheery day with the chuckle-full Breakfast Club and the entertaining shows that follow, they're more than content to tune in their ABC stations every morning—and leave their dials set! ABC keeps women listening right on JoST. (C«ni» PubLih'ngXo.) I v .. , G l» Mflrtyn * and Wa ™ torV T.fler, through the afternoon,too, wfth such popular programs as Ethel and Albert, Bride and Groom, Al Pearce, Ladies Be Seated, Tht Jack Berch Show and Try'n Find Me. It's because ABC offers so much In the way of good entertainment morning, noon and night that so many millions of families, coast to coast, are setting their dials—and leaving them set—on their ABC stations. Why more leading companies are advertising on ABC today AoVertitert who want a nation-wide audience during tood tCmt ptriods at loir cejt ire buying time on ABC today. One network eotu 43.7% more per evening half-lMar than ABC, another com 18.7% more. Yet ABC'a 302 station* reach all the people who live in 32 million radio home* located in prac- tically every major market io the United State*. // you are an aJttrtuir, rtmtmltr thai a good ABC timt pried bought today j meant a valuable franchise for years to com*. A B merican A NETWORK OF 202 roadcasting Company HO STATIONS 9to&fr7Z*e8"<fe*>/