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Wednesday, May 15, 1946 ■s 91 pick color television as sales medium says an advertising manager "The color television looked excellent to me. My personal reaction was 'Why bother with black- and-white if color can be done as satisfactorily at present.'I was very impressed." W. A. DRISLER, JR., Mverlising Manager Cannon Mills, Inc. ... says an agency executive "I was tremendously impressed by the color- vision demonstration. In' short, why bother with black-and-white? I, for one, intend to wait until color sets are available." WILLIAM N DAVIDSON, Timebtiyer J. Walter Thompson Co. ...says a merchandising manager "My personal reactions to color television are feelings of pleasure, excitement,' and thrills. Certainly color over black-and-white is much to be desired." WALTER J. ANDRF.G. Manager-Merchandising Department Sinclair Refining Cdmjwuy ... says an agency President "... One point sells me — the clarity of subject achieved by the use of color even in the 12 inch screen, for that may be the screen of the mass market for the first few years of video." 1.AWRKNCK L. SIIENFIEl.D. President Dohertij, Cliffords -Shenfield ... says an account executive "I was very much impressed with the quality. I think it obsoletes black-and-white as the ATOM Bomb made Block busters obsolete." E. J. ROSENWALD, Account Executive Biow Company ... says an agency executive "In its pioneering of color television CBS has extended the communication of ideas to the fur- thest point yet achieved. There is no doubt that it will serve, as each successive forward step in communication has, to extend the consumption of goods and the use of services and at the same time further reduce the cost of distribution." LLOYD O. COULTER, Vice-President in Charge of Badio McCann-Erichion, Inc. PUBLIC, TOO, WANTS COLOR The public has recorded its opinion of color television in an impartial consumer study. The findings indicate an overwhelming preference for color television over black-and-white on the part of "the audience television must create for itself. You are welcome to a copy. Address, Columbia Broadcasting System, Dept. T, 485 Madison Avenue, New York City. COLUMBIA BROADCASTING SYSTEM 1 II llh