Variety (May 1946)

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Wnlnewlay, May 15, .1946 45 cn wet** April i£«»For «*• Mul *ee twJ*ed *ar 3** - ; aod the jfostare 'feu* - . 001339$ stnsanx og w p g^ g for Abetter »er c«ti< $& ■ <w» ^a* Bittl taw***** I be sjsis t to time enough. -JeaderM^j»jM**§ 5*). Time l«iy«f».. t%tt*W titis stettag - * Mil *Xp«t*d .*.fee «**» If * ptdatlm «f wett * fttt *,4*cH§§||f tidily zero Station^ N ITS analyse or f^f^ operation for t* Klf YORK, April] Erf ckson -foday-'backed I -director, Marfbh Hatl iwbat few, advertising', been willing to do thus - available tbe'ihdMstjJ on radio aiudiettce >? me{ * Sl»fK»£« v '3rbpQTt pre! Hans Zejset^ot the Mcl searcl* department Bel - celtent example of whail eat "research awtheritl tor .browUa»£fgg ( grid MM frige ivill not be accepted I 1 by any ;s«gmet$ tot' the J (See Zetsel #e#»>t T*b*< stations >n W<h< ? t aialeis, r S kelton, „ation* o» r" deI5 on * ,e V\ £t0 up- This «ot^ of *e » ??* aewed deeper ,«^rs \f they Vf B>^vd ^; sl FUt een. « . ^ "f\ S ^ V?te i«« tt0 ° Pe - 01 a«d ev , v v-FetovuaW' 1J0 bonus o on 10 T looi^ s in $ Td c io" 1 comp had ^* «ius audiences above 1 advertisers ^ iiSy *n» — cbolC e ° always n^ ^ or na. mixed iiom aft d this repu then of T^ BC ml publish**' Co:: f r ft »» |«Mtars, deliver-1 Iro ama*- wtaa- ory- of ^afii'l |.«p]C6 I •X . i •. '<. ■ , 4 . .4 |» I* U 1* ire baS m sponsors m program sp the \>res showee! that best „ : ,- ; ^..„. . to -F^lHte over $100 (Sc« FCC on ScHpter? on page 19) iwent: (5ee Audlptc*-—Delivering, page. IS)