Variety (May 1946)

Record Details:

Title:
Variety
Date:
May 1946
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1946)
Leaf #:
000182
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Theatre and Vaudeville, and Hollywood Studio System
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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W««lneB«lay, May 15, 1946 P^RIETY 47 San aa MORE NATIONAL SPOT DOLLARS* ARE INVESTED ON WCAU THAN ANY OTHER PHILADELPHIA STATION ./ ■ Here is coast-to-coast recognition ... . among all kinds of national advertisers buying local broadcasting in Philadelphia . , . that WCAU is Philadelphia's best radio "buy". No matter where you are: if you want to sell Philadelphia, you want WCAU. *Local Philadelphia firms also spend more of their advertising dollars on WCAU than on any other Philadelphia radio station. POWER + PROGRAM = SALES WCAU 50,000 WATTS CBS AFFILIATE PHILADELPHIA'S LEADING RADIO INSTITUTION