Variety (May 1946)

Record Details:

Title:
Variety
Date:
May 1946
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (May 1946)
Leaf #:
000250
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wedneadmy, May 22, 1946 48 a COMMON DENOMINATOR. for In A VAST area where 9.5% of all the people in the United States live, WLW has a serious and difficult re- sponsibility . . . to program its clear channel facilities satisfactorily for all segments of that considerable popu- lation. These people live in portions of six states. Three and a half million are concentrated into 14 cities of 50,000 or more. Another six and a half million live in 216 incor- porated towns of less than 50,000 and in uncounted hundreds of villages and hamlets. Two and a half million live on farms. • 185 cities and towns in the area have no local radio station. We must remember them in our programming. Four out of every five are not farmers. We must provide the farmers essential radio service, but we must not forget the small town merchant, professional man, housewife and wolker. Many of them depend largely on WLW for radicls top-rated entertainment. ■ i We must cull frc^n the news all the local references that will not be of interest to a large part of our audience, and we must emphasize news of a regional nature. Our farm service must he tailored to the territory ... we cannot just pass aling the national farm news and in- formation, i Yes, WLW must Jre a common denominator for many people of many wa^s of life. It is significant, we believe, that both the Nielsfn Radio Index, and the NBC 1944 All-County Survey,ishow that 17 of every 20 radio fami- lies in this WLW Irea listen regularly to the Nation's Station . . . proof etiough that WLW fulfills its difficult responsibility eminently ■•well.- WLWJ on or mf ctosirr co—omtiom^^^t 0IV1SION THE NATION'S MOST MERCHANDISE-ABLE STATION