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Wedneadmy, May 22, 1946 48 a COMMON DENOMINATOR. for In A VAST area where 9.5% of all the people in the United States live, WLW has a serious and difficult re- sponsibility . . . to program its clear channel facilities satisfactorily for all segments of that considerable popu- lation. These people live in portions of six states. Three and a half million are concentrated into 14 cities of 50,000 or more. Another six and a half million live in 216 incor- porated towns of less than 50,000 and in uncounted hundreds of villages and hamlets. Two and a half million live on farms. • 185 cities and towns in the area have no local radio station. We must remember them in our programming. Four out of every five are not farmers. We must provide the farmers essential radio service, but we must not forget the small town merchant, professional man, housewife and wolker. Many of them depend largely on WLW for radicls top-rated entertainment. ■ i We must cull frc^n the news all the local references that will not be of interest to a large part of our audience, and we must emphasize news of a regional nature. Our farm service must he tailored to the territory ... we cannot just pass aling the national farm news and in- formation, i Yes, WLW must Jre a common denominator for many people of many wa^s of life. It is significant, we believe, that both the Nielsfn Radio Index, and the NBC 1944 All-County Survey,ishow that 17 of every 20 radio fami- lies in this WLW Irea listen regularly to the Nation's Station . . . proof etiough that WLW fulfills its difficult responsibility eminently ■•well.- WLWJ on or mf ctosirr co—omtiom^^^t 0IV1SION THE NATION'S MOST MERCHANDISE-ABLE STATION