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Wednesday, May 29, 1946 VARIETY 41 I TAKE S (everything except/ of course, a nefworfc sponsor) 2. HE HAS A RECORD OF SALES SUCCESSES FOR EIGHTY-FIVE ADVERTISERS AND PRODUCTS Including Pepsodent, Pepsi-Cola, Barbasol, B. C. Remedies, arettes, National Premium Beer, Smith Brothers Cough Drops, Spratts Dog Food, O'Sullivan Rubber Heels, Old Gold Cig- Interwoven Sox, Quaker Oats, Penn Tobacco. 3. HE CARRIES THE HEARTY RECOMMENDATION OF HIS LOCAL SPONSORS SAVINGS BANKS OF NEW YORK STATE: "Godfrey s early morning announcements played a large part in producing 350,000 requests in ten days for prints of the 'Iwo Jima Flag Raising. As a result of his initial announcement an estimated 25,000 people called to get their copies of the picture. He has been effective in impelling his listeners to action." THE PENN DAW RESTAURANT, WASHINGTON, D.C.i "Godfrey brought us 65,000 customers in a single year." SMITH BROTHERS: "We experimented with the early morning Godfrey program over WABC to determine a prod- uct policy in advertising for general media. At the same time we continued with other local media as used elsewhere. Thus the use of Godfrey in our local advertising resulted in a 30$ increase in sales in the New York market compared to a 12% national increase. Continued use of the Godfrey program has resulted even though our product has been in short supply." 4. HE HAS A SWELL GANG OF "LITTLE GODFREYS" Janette Davis, Vocalist - Marshall Young, Baritone • Frank Guitarist • Hank Sylvern, One of Radio's MostVersatile Orch- Saunders, Lyric Tenor • The Jubalaires, Male Quartet and estra Leaders • And Hank Sylvern s Orchestra Mako Our Han Qodfrey YOUR MAN GODFREY ON CBS *Ask your CBS representative for the complete story