Variety (Jul 1946)

Page scan 00020 from Variety

Record Details:

Title:
Variety
Date:
Jul 1946
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (July 1946)
Leaf #:
00020
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, July 3, 1946 21 Yes, s . the tried ^/(here's MAGtCin the Prize BabyVwy to Bigger: Profit* and proven Magic of EYE-APPEAt.. . that turns SENSE into - CENTS . and PATRONS into DOLLARS.. '. at your BOX QfflCE* * *The PRIZE BABY knows where the TREASURE lies.. and he'll lead yrtteMfr if you'll just hop aboard his Magfc Carpet . ? v^eye-and-ear-arresting TRAILERS and ACCESSORIES * "your old, reliable way to PROFITS...streamlined with n The Magic Touch of Showmanship"! mmmY g \i/sem service K_J pntzf B»ar of me WDt/smr