Variety (Jul 1946)

Page scan 000132 from Variety

Record Details:

Title:
Variety
Date:
Jul 1946
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (July 1946)
Leaf #:
000132
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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We<lnes«lay, July 17, 1946 USmETr 29 Who are they* They ore America's radio listeners. They are you and me and the fellow down the street. A few Tuesdays ago a fresh gust of night air swept through their loud- speakers on CBS. They heard a familiar voice urge them to bring their favorite home-town performers to Columbiq's microphone for a coast-to-coast audition. Who are they?They are Arthur Godfrey's Talent Scouts scouring the countryside for the Fannie Brices and Frank Sinatras of tomorrow. Columbia's new talent-search program is only a symptom of a larger search to which the network is permanently dedicated. A search to conceive, build and produce radio programs of new and compelling value for listener, adver- tiser and broadcaster. Such programs as let's Pretend, Suspense, Theatre of Romance, each week testify eloquently to the success of this search. The point to remember is that the search never stops. It can't. Columbia considers its con- tinuing challenge is to provide new enjoyment for radio's audience, and thus, an increasingly useful mouthpiece for radio's sponsors. CBS Feature Productions are an effort to meet this challenge. Columbia Broadcasting System V v.