Variety (Jul 1946)

Page scan 000202 from Variety

Record Details:

Title:
Variety
Date:
Jul 1946
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (July 1946)
Leaf #:
000202
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, July 24, 1946 TIME BUYERS DO YOU KNOW WHAT IS HAPPENING IN BOSTON? WEEKDAY MORNING AUDIENCE u p 80 (Participations avail- able in the "Carnival of Music" with Fred B. Cole); WEEKDAY AFTERNOON AUDIENCE up 23 WEEKDAY I, "16 '(Choice spots open for participations in "Back Bay Matinee") WEEKDAY EVENING AUDIENCE % 1.2 (Newt, Sports and Musical programs open for sponsorship) OVIRALl AVOItHCi u p 30 .7 Comparison of May-June over MarcfcApril Hooper Station Listening Index — Share of Audience Reports. o n March 18 th of this year, the Herald-Traveler Corporation took over the . active management of WHDH. A complete new schedule of programs went into effect on April 29th. F igures shown here give the first indication of the pulling power of these new programs. is is only the start. The new WHDH is really taking hold in the Boston Area. The increases in listeners are the result of well thought out programming, built to attract audiences and produce sales. In planning your fall schedule of advertising, remember choice spots are still available. WHDH BOSTON. MASSACHUSETTS 850 on the dial NEW YORK Represented nationally by John Blair St Company DETROIT CHICAGO ST. LOUIS LOS ANGELES SAN FRANCISCO