Variety (Jul 1946)

Page scan 000206 from Variety

Record Details:

Title:
Variety
Date:
Jul 1946
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (July 1946)
Leaf #:
000206
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, July 84, 1946 47 To ke in tke know ifuick on wkat is kappening in tke field to new products' of our clients and their competition, is one of tke aims of tkis agency. You kave to cover plenty of ground to judge accurately wketker a. new product is receiving a good reception in tke So.utk Bends, Manckesters, Itkacas and otker test markets. And so field investigators of Skerman & Marquette, Ine,will 1 fly in tkis sleek, new Stinson plane to markets we are interested in, so we and our clients may know wkat goes on, and in time to do sometking akout it. Tkis streamlined field researck is part of tke agency service we are rendering to tke following client companies! COLGATE-PALMOLIVE PEET COMPANY w. f: McLaughlin s company THE QUAKER OATS COMPANY STERLING DRUG, INC. ADVERTISING CHICAGO NEW YORK- HOLLYWOOD