Variety (Sep 1946)

Record Details:

Title:
Variety
Date:
Sep 1946
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (September 1946)
Leaf #:
00096
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Early Cinema, Hollywood Studio System, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Wedneeday, September 11, 1946 41 Godfrey crashes into among all radio programs I ... WITH A 9.2 HOOPER . IN JUST 8 WEEKS ...ON CBS The striking ability of radio's renowned ''Huckleberry Finn''to capture an audi* ence is a familiar story in broadcast- ing. But the story recently reached a climax when Our Man Godfrey, after only eight weeks on the Columbia nighi air with his new program, 4 rfliiir Godfrey's Talent Scouts, climbed the Hooper ladder to a 9.2 rating. That puts him in 7th place among all commercial and sustaining evening shows on all networks. This is one of the fastest gains from a standing start ever made by. a radio program. It offers dramatic evidence of Godfrey's great, warm hold on Amer- ica's listeners. It underlines the New York Herald Tribune's recent comment that .. Arthur Godfrey is the nearest thing to a humorist we've had since the death of Will Rogers." These facts make sharply and abun- dantly clear the dollar-and-cents value of this extraordinary radio personality to advertisers — advertisers who want to get to the heart of the public with their message. CBS sales representa- fives can give you full details. The Columbia Broadcasting System