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8 Wednesday, Noveiaber 27, 1946 luwuMiiuiLiwiain-aopii.i..yi" ■ iii>i_.~u».>n.i~»».u (.i NATIONAL MAGAZINES NATIONAL RADIO THE millions of leaders of Life, Look, Ladies Home I Journal and Woman's Home Companion, have seen iHie beautiful full page two color advertisements an- nouncing MAGNIFICENT DOLL. Each magazine ran a different type of advertise- ment, directed in copy and art approach to the indi- ylducti type of readership that magazine has. f.iU,lllH<M,t!IS !HUII\HI\ IN A tremendous tie*up v^^ith the Lipton Teo Company, four color advertisements on MAGNIFICENT DOLL wilt appear during the months of December and Jan- uary in two issues of Life, Look, This Week, Ladies Home Journal, McCdIt's, Better Homes and Gardens, Country Gentleman, Ni»ity Circle md Southern Agriculture. Tliis is one of tf»e most comprehensive tie-up com- pargns ever aficoi-ded any mdtion pidure and. guor* antees reoder^tp in your city wh0r«ver you ore. FROM early November through December, through national hookups and local announcements^ your audiences will be hearing about MAGNIFICENT DOLL. For three consecutive weeks in advance of the premier playdate, MAGNIFICENT DOLL will be the featured on the "Ladies Be Seated" program, one of the highest rating afternoon programs on the air, with on estimated daily listening audience of four million 51. \.0\)>S« 7" people. It is carried over the American Broadcasting Company through more than 200 stations. The key of this promotion will be a radio search, concentrated in twenty key cities, for the identification of d "Magnificent Doll" by the program listeners. WINDOW STREAMERS AND AOS More than 200,000 window streamers are being posted in grocery stores throughout the country an- nouncing the rules for this unusual contest. Special newspaper advertisements announcing the tie-up and contest will be run in all the newspapers in the twenty cities used for the contest. 200 STATION LOCAL TIE-UP In another tie-up with the Dolly Madison Cake Company, newspaper and radio spot announcements will be used in advance of your opening in aH the territories where the merchandise is available. It is anticipated that more than 200 local stations will participate in this program, directly tied up with your playdate wherever possible. ' .'... a magnificent campaign..