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So » WANT TO LEAD A BAND" STa *kinc 55* KAYE WHAT AN OPPORTUNITY! Some smart advertiser is going to make hay with Mr. Kaye! Here's a show for sale that is already established, already a hit; there are no chances to take. , • SO YOU WANT TO LEAD A BAND has two other unique ad- vantages. First, the sponsor—with Sammy Kaye as his star sales* man—can do a tremendous LOCAL PROMOTION job. The pro- gram is broadcast from cities all over the nation. In each city there are newspaper stories, store displays, and plenty of word-of-mouth publicity. Under sponsorship there.could be a big sales meeting, a banquet, a dance after the broadcast for dealers and their wives, etc. Think of the thrill for the wholesaler who is playing host in his city—think of the goodwill, the increased interest in the spon- sor's product. Imagine having city after city declare a holiday when YOUR salesman comes to town. And, of course, SO YOU Y/ANT TO LEAD A BAND is a natural for television! Imagine what fun it^will be when audiences can see as well as hear the contestants in action! WHAT ARE YOU WAITING POR! SO YOU WANT TO LEAD A BAND is ior sale. If you're on the lookout for a big-time variety show with the added advantage of local promotion, donl delay: write, wire or phone for complete de- tails to ABC Program Department, 30 Rockefeller Plaza, New York City. American Broadcasting Company A NETWORK OF :6l RADIO STATIONS SERVING AMERICA