Variety (Oct 1947)

42 RADIO Wednesday, October 22, 1947 Radio Reviews Continued from page 34 ! string section is particularly fine in body and effective use is made of harp and chimes. Style is indicated bv choice of numbers—"Night Shall Be Filled With Music," "Waltz in Swingtime." "Stars Fell on Ala- bama," "Cheek to Cheek' and Or- chids in the Moonlight," all Gerow arrangements. Frayne Murr.ay .was in for "Remember" and 'Goodnight, Sweetheart." Whole program Is a very satisfy- ing half-hour segment of soothing and listenable late-night music, easy on the ears and holding excellent production qualities. McS>.ay. THE VETERAN'S REPORTER With Wally Sandack Writer: Sandack 15 Mins.; Thurs., 10:30 p.m. Sustaining KDYL, Salt Lake City Wally Sandack is presented by the Utah Dept. of V.^'ersns Afla'rs, and he's the sort of vet commentator ex- GIs really go for. In addition to passing along news of interest to vets, and answering questions, San- dack is a crusader pulling few punches. Right now his programs are bat- tling for better housing and improved vocational training, so that he's no favorite with the local real estate Current housing problem in ing chores makes his reading potent and sincere. Sandack might do better by slow- ing down his delivery. His some- times too rapid-lire technique weak- ens the impact of his message. But all told it's a .solid show, really accomplishing something for the vet. fieri. board. - volves the completion of some 64 dwellings tossed to the city by the and the stories are interestingly pre Fede»al Housing Authority IN THE DAYS OF GIANTS With Eart Hammer, Hank Fisher; Bert Little, organist Producer: Charles Lammers Writer: Alan Stern Sustaining 15 Mins.: Sat.. 9:45 p.m. WLW, Cincinnati WLW's kidshow effort. "In the Days of Giants," based on the whole- some writings of Nathaniel Haw- thorne, . will have some tough com- petition to buck from the hordes of action stories that start after school lets out. It's a laudable effort in at- tempting to turn the tide against the blood-and-thunder school of kid- die entertainment, but results are apt to be a bit disconcerting, inas- much as the youngsters, by now ac- customed to the gory stuff, will find fairy tales much too tame. However, the moppets tuning into this session will get a diverting 15 minutes that takes the peril of "re- quired reading 1 ' away from the Hawthorne classics and stresses their entertainment values. The enact- ments are good, direction is fast, CBS-Wiley Deal Continued from page 29 , Antwerp into a burst of temper that lent a razory shrillness to his voice. Local political experts have been figuring Van Antwerp as having a better than even chance, if only on the score that Jeffries has served four terms and lots of voters lean to the idea of giving some one else a chance. , Odec. Follow-up Comment! T :-.'."■<> Edward R. Murrow, on his Camp- bell soup commentary series last Wednesday evening (15) on CBS, d tf m8 made an exception of the networks] CBS Radio Sales spot division 0 f no-recording rule to bring the, the web w m represent the HPL actual voice of Secretary of State a j rers for sales currently on the 11 Marshall, as heard in a - speech | stations repped by the network. where they are except Drake, who'll be moved to WCBS, starting date and air time to be announced later. (Drake's Kello; -sponsored show on ABC, howevt , remains on that web.) HPL stanzas will be introed, as a result of the CBS-Wiley pact, on Columbia-owned WTOP, Washing- ton, and WCCO, Minneapolis, start- ing next Jan. 1, the net disclosed, and "other major markets will be DUTCH MAP COUNCIL TO ADMINISTER RADIO Hilversum, Netherlands, Oct. 21, Netherlands Radio Council has worked out a plan for handling radio in the nation, utilizing a Cen- tral Radio Institute which would direct programming and also con. trol transmitters. The plan has been submitted to the Minister of Educa- tion, Arts and Science, but appears likely to run into trouble from the Dutch Communists who have been demanding a transmission period of their own. San dack is laying it on the line, and fighting apathy on the part of the city as far as getting the needed $30,000 is concerned. Format of the show is simple, ■with no fanfares, production or meaningless tossing of kudoes. San- dack does a straightforward report- ing job. and although he's a lawyer, his background of former announc- 0, sented. Session heard had "The Magic Pitcher" in which a kindly old couple are rewarded for being hospitable to a pair of strangers. The naughty people in the village are turned into fish and their land becomes one vast lake. Despite all the effort put into the stanza, it would take a virtual coun- ter-revolution to put the fables on the kiddie hit-parade. The proposed Central Radio In- stitute would include a representa- tive from each of the existing radio organizations, but they would form as heard in a earlier in the day before the CIO | _ h ; Wilev''? stable of convention in Boston. The excerpts, I *f ch man .'" . w J/ h f^~', f °I apparently picked up by wire re- I p bbc " * s „„ sald f net hl P? e " t ? r t corder, were introduced by Bill least $50,000 yearly from the HPL , minoritv o£ the admini^o Downs, of the CBS news staff. It ! shows, in addition to incomes from \ only , a J? w ln0 '" y , ; °' was an effective spot, amply justi- j extra chores. Wheeler, for instance, I P ve . boalcL Penclm 8 creation of the tying the exception of the recording | does the "Amos 'n' Andy" commer- ban. Also on the same broadcast, i ciaISi wn i c h he'll continue to do. Murrow quoted some reassuring | D , d the Pillsbury commer . words from former Prime Minister. '" ,. n „ Q „j n „„t r ., ct „ Churchill on the likelihood of war ! Cials on CBS Grand Central Sta- with Russia. I tl0n ' 111 addition to the ABC- Kellog/i deal. Adams does a CBS show for Omnibook from St. Louis. Wiley's negotiations with CBS on-again, off-again for "Archie Andrews," the half-hour Saturday morning dramatic serial is uave t Mot.: LOU CLAYTON UNITED K15XAI.I. ORUO CO Wednesday, KBC 10:30 P.M.. E.S.T M-G-M—"On the Island With Una" 'THIS TIME FOR KEEPS" MAYORALTY DEBATE With Major Edward J. Jeffries, Eu- gene Van Antwerp, Matin Hayden 30 Mins.; Wed. (15), 8 p.m. Sustaining WWJ, Detroit The Detroit News outlet can take a couple of public service bows for this one, and Eugene Van Antwerp, who is opposing the present incum- bent, Edward J. Jeffries, for the throne at Detroit City Hall, could, if he loses the" campaign, offer as a just alibi the fact that he let him- self be nudged into a series of radio debates. Regardless of the issues and his own standing as a politico, Van Antwerp, who is currently a city councilman, assumed no little handicap for the balance of the cam- paign in the single-mike joust with a seasoned mike craftsman and born-to-the-loudspeaker personality like the Mayor's. The contrast served to underscore a lesson learned long ago by politicians: don't tackle on the same broadcast with an op- ponent for office if his radio delivery gives him an edge. The opposing candidates crossfire at a single mike last Wednesday night (15) was an innovation for this town. WWJ knocked off the NBC- Dennis Day commercial to carry this first of three debates. The other two entail the elimination of the Firestone and Kraft-Al Jolson shows, Oct. 20 and 30, respectively. Martin Hayden, city hall reporter for the News, who suggested the de- bate idea, confines his moderator role to introducing the opponents. Each is allowed nine minutes for opening statement and five minutes for the rebuttal. It was particularly in the latter phase that Van Ant- werp showed to disadvantage. Ob- viously a master at keeping his de- livery at a controlled level and at sly needling, Jeffries provoked Van an innocuous dramatization of the "real life story," the escapades and misdeeds of this thoughtless and ir- responsible adolescenc, that ofien exceeds the bounas oi logic. . Show has been aired for some time but just recently was taken over by Swift for a buildup.- The meat- packing house may not be building up the strip's dramatic content but it can't be charged with wasting Op- portunities to puff its Brookfield sausage. "Actual sounds" of these tender morsels "sizzling in . the skillet" are brought to the dialer. Plugs' theme is 'it's just good rea- soning to get the sausage with the just right seasoning." Swift's pre- mium franks alto come in for a brief boost. Bob Hastings' characterization of Arc.iue is always a realistic bit of act- ing while Alice YoUrman and Arthur Kohl register as mom 'n' pop. Other cast members fill supporting bits in good style. Carl Jampel's script ap- parently is a faithful reflection of the bobby soxer's strata. However, it's none too original and is more than vaguely similar to Henry Al- drich and other shows of that ilk. James Mason clicked last week in a capsule dramatization of celebrated composer Wolfgang Mozart's career on CBS' "Radio Reader's Digest." Tastefully and discreetly the script unfolded a delicate tale of Mozart's early romance with his wife-to-be, C^nstanza, who becomes his inspira- tion. • • i^ason's performance was in his studied, typical vein. Eleanor Sher- man made a petite, "Stanzy," his devoted helpmate. Hallmark "host," Les Tremayn'e made an affable emcee. Jack Miller's musical ac- companiment helped sustain the mood distinctive of the airer. Marx Loeb production, direction and writing were top-drawer in this "prestige" dramat. several years, with the package flatly denying as recently as sev- eral weeks ago that the deal was again cooking. When he inked it, he also sold the web on continuing his highly suc- cessful gimmick oi maintaining so- Gulled testers' ouceavs in the eilJi'S where HPL snows are aired tr ptss upen all products to be advertised on the stanzas. At least o0% of a Cunimittee of 100 housewives in each locality must okrjy a product, re- gaidless of any other endorsements, before it is accepted. HPL airors in Chicago, Los ^n^elcs and St. Louis haa a total of >iZ national spot ad- vertisers in the .sast 12 months, CBS reports. Wiley began his show idea on KNX in 1934, airing an hour-long program early mornings, a half- hour show afternoons. He continued the stanzas when CBS took over the station in 1937. Then the late Ar- thur Dorrance, head of Campbell Soups, picked up the Wiley program as a 15-minute strip on CBS. Came the war and Campbell, trimming its radio-ad sails, dropped Wiley. Lat- ter then set about to" build an "as- sembly line" of local airers, all ac- tually written locally but sold and guided by Wiley, using Wiley- trained gabbers. Institute, it is recommended 1 st a national program be fed over one of the country's transmitters and joint organization programs over the others. Gotham Continued from page 251 ^ Hollywood remains the focal point, radio production and personalities will remain on the Coast. Alphonse-Gaston Hollywood, Oct. 21. The reciprocal guest-shot cycle in the still embryonic season moves in- to high gear early next month when Edgar Bergen brings his show east for at least four broadcasts. * He's already inked in for a guest stint on the Fred Allen airer, with which he's bracketed in the 60-min- ute Standard Brands Sunday night parlay. And Allen in turn moves into the Bergen slot for the Mc- Carthy heckling routine. MZ5Q31 FOR SALE! "MR. PRESIDENT" ' Starring." Edward Arnold Thursdays, 10 pm EST Fascinating, •nlighttning, unusual I Behind- the-scenes drama (non-political, of course) about the great men who have lived in the - White House. William Gorgon Saturdays, 1:00 pm EST w th Sammy Kay* . Mondays, 9:30 pm EST LANCE . Sundays, 5:00 pm EST . . Mondays. 9:00 pm EST PROGRAM DEPT. Circle 7-5700 Detroit Continued from page 29 ; FM—Petrillo Continued from page 31 that would again come through De- troit agency offices are the Chrys- ler, Dodge and Plymouth brands. Detroit itself as a spot source is pretty well confined to regional business these days. However, the national spot business in the other heavy industry cities covered out of Detroit has been on the rise, but it's still small stuff when compared to the days when the makers of durable goods in this sector had to compete. New accounts coming out of this origination of songstress Dona Mason and accompanist from Wash- ington's "King Cole Room" out of WASH, key station in the 28- .station FM hookup. This show was formerly carried on Wednesday nights but is temporarily off the net- work. And Petrillo uk,ase, of course, will not affect FM networking of military bands. • Affects WASH .Web Shows It does hit directly two Thursday night musical shows originated by WASH arid aired over the web. These* feature Abrasha Robofsky, baritone soloist, and an eight-piece band out of the Congo Room of the Carlton hotel. And it definitely halts further plans of the web to strengthen its music diet by origina- tions from other network points. Petrillo's wire to Dillard said: "Re- gret that your request to increase programs, for the Continental Net- work cannot be granted at this i time. We have no objection if these Ernest Anderson presents FRED ROBBINS' ONENITE STAND aAaJltidnigii Variety Concert The TrUB of the Ttnor . ILLINOIS JACQUET with RUSSELL JACQUET Shouting the KM* SIR CHARLES THOMPSON composer of Robbin's Nest J. J. JOHNSON . JOE NEWMAN • ML LUCAS SHADOW WILSON ft Others . SAVANNAH CHURCHILL and the LYNN PROCTOR TRIO Extra Added Attraction JACK CARTER Eleven-Thirty Saturday Night OCT. 25th eg TOWN HALL NOV. 15 - CARNEGIE HALL louis ARMSTRONG And His Concert Group Featurin g JACK TEAGABDEM "» sector are Jumbo Peanut Butter. minute announcements, Ralph H. I programs are broadcast by a single Jones agency; S. E. Meighton, Bed ford, O., dog foods, announcements; Swirl (H. J. Heinz), test campaign, eight markets, Maxon agency; Clarion Radio, three 15-minute re- corded shows with the King's Jes- , ters in about 50 markets, Gregory & | House, Cleveland, and Templeton's Razma, half-hour early a.m. local shows, flve-a-week, Armand S. Weill agency, Buffalo. Another spot entry, slated to start after the elections, is the Northern Appalachian Coal Assn. The original purpose of this announcement cam- paign, on 46 stations in Ohio, Penn- sylvania, New York, New Jersey, Maryland, Connecticut and District of Columbia, was to point out that the association's producers had plenty of coal for _ shipment, but they couldn't get the transportation. When the railroads heard of this copy line they asked the association to hold up its stuff so that they (the railroads) could get together with the producers and bankroll the spot campaign jointly. station." Dillard explained that costs of such live-music shows were gen- erally prohibitive for single-station FM sponsorship right now. On the question of permitting AM-FM duplication, the AFM chief wrote Dillard saying he was turn- ing the FM men down for 'the same reasons he had denied a similar re- quest from the four AM networks. Petrillo said webs had made the re- quest at a July 31 meeting in Chi- cago, and two parleys in New York City, Oct, 3 and 6. All three re- quests have been nixed. Cincinnati—In recognition of its accomplishment in merchandising and promotion of the retail meat in- dustry, WLW has received an award from the National Assn. of Retail Meat Dealers. It was made in St. Louis to Marshall Terry, the station's director of promotional activities, for helping to make dealers cognizant of the profit possibilities in meat and showing the way to tieins with national promotion at a local level. "The Yoke of long Island" FM Station WHNY 98.3 and WHLI 1100 on your dial Familiar Mask and News Selected Audition Material * 60 Actor's Auditions: Men, ■ Women, Children, Character, \. Dialect—$1. * Personality-styled Announcer's Audition Material—$1. * Both for $1.75. NATIONAL SCRIPT SERVICE 927 David Stott Bldg. Dei' 01 '