We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
MUTUAL'S NEW "CO-OP" SH0W--I5 minutes~5 times weekly^Sturt* FEB. 2, I9M JOHN NESBITT mosfer tfory toJ/«r of redh ami scram He spellbinds listeners with his marvelous narratives on the PASSING PAIFAW. Grips them with strange stories from the highways and byways ef life; unusual stories about people great and small; thrilling stories of romance, adventure, mys< tery, science. Each an absorb- ing true tale packedwithdramOf human interest. More important, Nesbitt's is a loyal audience ... the kmd that rings the cash register for his s(^sor! PASSING PARADE Pictures in 9,000 Theatres Millions of movie fans see Nesbitt's pichjres regularly in theatres coast-to-coast. His PASSING PARADE shorts have won four Oscars! This movie tie- Mp means more publicity, more iistehersj more selling sock for his program on the oirl John Nesbitt's Possing Parade RWIIinBlE now for local and region- al sponsorship ... john nesbitt in his PASSING PARADE, o show with an unu- iual record of ratings and sales results! Americo's ieoding advertisers, tremendously impressed hy the way he clicked fdr chesterfield cigarettes, JOHNSON'S WAX, WESTiNGHOUSE Ond other sponsors, have long been an- gling to sign him for a daily network program. ROIII, as a Mutual "co^>p" i5-minute/ 5-a-week show, nesbitT'S PASSING PARADE presents a big pppor- tunity for an exclusive sponsor in each of Mutual's 485 markets. # Herie't your big-time show with sure-fii* appeal to all age and income levels — a mass-audience show th«it also se/f«. On transcription at a fraction of the overall talent cost. For Nesbitt booklet, rates, and audition platter, consult your local M. B. S. station* TIP TO ADVERTISING AGENCIES AND REGIONAL ADVERTISERS I Local advertisers will be quick to sponsor Nesbitt. Better act pronto—or you may find some of the choicest spots in your regional setup already gone. Phone or wiro your nearest Mutual Co-op offic«. Mutual Broadcasting System Co-operofiVe Program Deparfm^nf Voriety, Advertising Age—1 page, January, 1948