Variety (Feb 1948)

Page scan 00015 from Variety

Record Details:

Title:
Variety
Date:
Feb 1948
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (February 1948)
Leaf #:
00015
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Theatre and Vaudeville, Hollywood Studio System, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

16 Wwhwadwy, FdbwiMy 4, 1948 as its first openings outpace the sweeping boxofRbe per- formance of ^'Desert Fury*' in New York City Biggest opening day in months at the Paramount*. 1st week passes **Fury'/ and 2nd week cQntintiiss at a 20%rb^tter gait. San Francisco opened within a few dollars of •*Fury's" big stars-in-person premiere! Ahead of "Desert Fury^and holding for 3rd big week. 1st, 4 days beat week's figure for ' Fury "which in-^ eluded a holiday. Equalled, record- setting local appeal gross of Desert Fury" which included Labor Day. LOU ELLA PARSONS IS RICH 1\ irS ANOTHER Great Entertainment" From Paramount Yes, Parambunt's E.Q. (Entertaifiment Quotient) is the industry's-highest ... with Associated Press hailing "THE PERILS OF PAULINE" as "The most entertaining picture of the year'* and the whole nation singing praise of "GOLDEN EARRINGS", as the song becomes No. 2 in Billboard's Top Tunes survey and crashes the Lucky Strike Hit Parade. WENDELL COREY KIRK DOUGLAS KRISTINE MILLER mi ui\im ■ mm Oiiectedl)( ByHON KM ■ -..,,„,.„>,„ ''hcuU. --thru.- . -X.i.ipt.itK.n l.s k..lH-rt '-niith and John Brteht • i?ased upon original pl.iy ■'Bti;t,^r- \rf Comini. To'Iown" t.\ I ht-i.dore Rt'C•v(.^■ FrruJuied on the stat;t- Hy (iM-ar V-rlin b oiif Vi «.M agf-^ f