Variety (Feb 1948)

Page scan 00018 from Variety

Record Details:

Title:
Variety
Date:
Feb 1948
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (February 1948)
Leaf #:
00018
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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WedncBdayt February 4, 1948 19 FOR THE ^1; For the first time in motion picture magazine history, a group of publishing companies has joined forces toform the ASSOCIATION OF.SCREEN MAGAZINEIUBLISltERS^lN| The Association has as its primary purpose the cdiitihutfig exploration of advertising and exploitation problems common to the motion picture industry and screen magazine publishersin order to best promote the mutual Interests of both. It is represented iii tfe screen field by 12 monthly publications with a^^^^^^^^^^^ ^ ^ -^ combined circulation of nearly 8,000^000 and a readership in excess of 20,OOb,Clbo. As their initial venture, the Association has just completed a two-year survey^ revealing facts and figures of vital boxoffice importance. DELL PUBLICATIONS FAWCETT PUBLICATIONS these startling facts will be HONTER SCREEN UNIT Hollywood. IDEAL PUBLICATIONS MACFADDEN PUBLICATIONS