Variety (Mar 1948)

Page scan 00030 from Variety

Record Details:

Title:
Variety
Date:
Mar 1948
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1948)
Leaf #:
00030
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, March 3, 1948 SI Canters Choice • • • eievision Right now the R. J. Reynolds Tobacco Company is starting something- what will be one of television's most elaborate, exciting developments —The Camel Newsreel Theatre. Naturally, when Camel decided to sponsor a new liill-lenglh newsreel each day, 5 days a week—naturally, the choice in television was NBC. So ... excuse this paraphrase of Camel's Choice of Experience clincher: Let your own experience tell you why more sponsors are choosing NBC Television than ever before. Here's how CAMEL telecasts the NEWS! The Camel Newsreel Theatre A new 10-minute reel Is telecast each Monday through Friday—with NBC's own Television Newsreels (Mpn.-Thursw-Sun.).; That means lastrminute sight and sound news programs offered on NBC, 6 days a'week. Wm. Esty Co. has events filmed by Twentieth Century Fox Movietone News . Shots are edited, scored, narrated, then Reels are flown to NBC television affiliates not yet joined to the East- ern Network while Camel themes and commercials are integrated. Viewers in New York, Philadelphia, Washington, - Baltimore, and Sche- nectady, (Boston toon), watch simul- taneous broadcasts of latest events. Result: more news, more viewers, more Camels. NBC Television NATIONAL BROADCASTING COMPANY 30 Rockefeller Plaza, New Yorh 20, N. Y, A Service of Radio Corporation of Anterim