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"IT'S ABOUT TIME ONE OF THE NETS GOT AROUND TO A SHOW LIKOHIS" (Variety, ¥^h. 11, 1948) Only 4 weeks old and already , , * n MUTUAL NEWSREEL n has been acclaimed the most graphic, dramatic and exciting news program on the air today BECAl^SE for the first time, a program makes use of the full possibilities of radio in reporting the new6. BECAUSE it's a program of the news as it happens, when it happens and presenting the personalities the . world over, who make the news. INot narration^ not analysis, this program gives the full, dra* matic impact of events breaking. BECiAUSE in four short week8,"MntnaI Newsreel^ has presented such national and international pep- .sonalities as: - • ^ Mohandas K. Ghandi Emily Post John L. Lewis Harry Lauder Rep. Leo Isacson Bob Hope V Leslie Groves Jan Masaryk Alt. Gen. Clark Clement Atlee Herbert Hoover Henry Wallace Henry Ford, II Seicty; Marshall Dwight Eisenhower ' Pope Pius XII Robert A. Taft Gene Autry BECAUSE it's put together not by one or even a half a dozen men, but by thousands. (a) The nearly 500 affiliates of Mutual put behind it their full news facilities... on-lhe-scene reporters with mobile units, wire and tape recording equipment... and with special short- wave and line feeds into our New York news room. (b) Mutual's corps of 22 experienced, foreign correspondents trained In "Newsreel's" special'; techniques^ short-wave their ieatufes from the world's news centers. (c) "Newsreel" draws on the full facilities of many other international news and short-w^aye -services* BECAUSE the industry's most critical reviewers have given it full-column rayes, studded with jsuch -phrases-as:: '♦Overall effect Is punchy,- dramatic and antfaentlc, a p*rieS of real-life vignettes conveying the color and mood of each Occasion.'^ (Variety^ 2/11/48) "The listener feels that he was there when the news broke." (Chicago Tribune, 2/18/4^) "This show is top-flight radio news coverage." (Billboard, 2/28/48) (We don't think any show is as good as Variety and Billboard say this w—fewt we know it's a • great show and we wHl aim to make it as good' — or better.) BECAUSE it's broadcast at 9:15-9:.30 p.m. EST, Monday through Friday, "Newsreel" gathers and «llts the big news of the day and puts it on at a time when everybody can hear it. Remember that 60,000,000 Americans are at work in the day and cannot listen to the news. FOR ALL THESE REASONS, "Mumal Newsreel" is undoubtedly the biggest news program on the air today and already it's building a tremendous following. FOR ALL THESE REASONS, "Newsreel" should make an unusually i!ffec,tive and powerful I program for some advertiser—in fact we say without any hesitation, that "Mutual Newsreel?» is the program buy of the year. Write, witts or phone for the full story—and the remarkably low prices.