Variety (Mar 1948)

Page scan 000274 from Variety

Record Details:

Title:
Variety
Date:
Mar 1948
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1948)
Leaf #:
000274
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Theatre and Vaudeville, and Early Cinema
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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VedneBtbyt Mwdt 81, 1948 ^^Trcfmtndously moving . •, Told with com- pelling sympathy and groat htart... Will rato audionco acclaim." -^VARIETY ^Immense audience satisfaction seems des- tined to be the happy fate of this sterling attraction ... Valli is excellent, MacMurray never better. Sinatra a pleasant surprise." -MOTION PICmHE DAILY "A strange, rare and strongly affecting , drama... Has.a profoundly different theme that engrosses and maintains a strong grip on the imagination." "FIIM DAILY "Looks lilce one of the best boxoffice bets in many a day... Will set even hardboiled cynics reaching for their handkerchiefs." --DAILY VARIETY "A picture certain to land among the higher successes everywhere.'' --THE EXHIBITOR "So freighted with entertainment values as to guarantee a tip-top boxoffice experience .. Played like a house afire on the occasion of its preview/' -MOTION PICTURE HERALD "A solid hit . . . can hardly fail to strike a responsive chord in the hearts of all." -BOXOFFICJE "Comes to the screen with all the warmth, the beauty and the tenderness of the novel preserved intact." "HOLLYWOOD REPORTER "Outstanding entertainment, not only for those who read the book, but for millions of others who revel in heart-warming screen fare." -^SHOWMEN'S TRADE REVIEW "Big boxoffice *. . provides colorful acting spots for the trio of stars." ^ INDEPENDENT FILM JOURNAL "A wonderful, enthralling picture desttited to rank with the outstanding su^sset loff recent years.'- -' Nttk LEE J. GOBB-HAROLD VERMILYEA pmw Iv lEiiSE L. lASKY and MM MacEWEN • Directed bj HG WM.. tallybvllENHECHTvidllllENIINIiEYW REUASn