Variety (Mar 1948)

Page scan 000300 from Variety

Record Details:

Title:
Variety
Date:
Mar 1948
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (March 1948)
Leaf #:
000300
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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WeJaei Jay, Mmreh SI, 1948 , . . to Richard Rodgers and Oscar Hammerstein II for their immortal words and music. For such soiigs as "The Surrey With The Fringe On Top," "Oh„ What A Beautiful Mornirf " and "People Will Say We're In Love." ., .to the Theatre Guild for making the presentation of Oklahoma! an outstanding achievement of the Ameridin stage. . .. . to Rouben Mamoulian for the sjkill and artistry displayed by his superb direction of the entire presentation. ... to Agnes DeMille for the ingenuity and enchantment of her brilliant choreography. ».. to everyone who has contributed his talents to the tremendous success of the show... for retaining its original freshness and vitality and making it typical of the real musical spirit of America!' THE GREATEST OF ORIGINAL-CAST SHOW ALBUMS 0¥En 800,000 SOlO! (AND STIIL Smm ATWt RATt Of W0,009 SitS AYSAIt!) ... for choosing Decca to record Oklahoma.' with the original cast. It's the largest selling show album in America. Decca pioneered in recording the musical shows America loves . . . sTiall continue to record them in the Decca way... just as they're heard on the stage... with the hit tunes... and every word clearly spoken, easily understood. # » # We look forward to the tenth anniversary of wonderful Oklahoma.' ■PMM' ''*it. VJS. tM. W;.«If«. Vttt* Untit, iix.: DECCA RECORDS