Variety (Jul 1948)

Page scan 0008 from Variety

Record Details:

Title:
Variety
Date:
Jul 1948
Publisher:
New York, NY: Variety Publishing Company
Volume:
Variety (July 1948)
Leaf #:
0008
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine",Vaudeville,Theatr
Collection:
Hollywood Studio System, Early Cinema, and Theatre and Vaudeville
Format:
Books
Contributor:
Media History Digital Library, Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Founded in 1905 by Sime Silverman, Variety is the best known and most important trade paper in the history of American entertainment. Variety began as a New York weekly publication covering vaudeville, however, its scope expanded over time to include legitimate theatre, burlesque, motion pictures, radio, and television (transitions that the MHDL will eventually document within this record). In 1933, Daily Variety was launched in Los Angeles to offer in-depth coverage of the motion picture industry and serve as a competitor to The Hollywood Reporter, which was founded 'on the Coast' in 1930. In March 2013, Variety's owner ended the print edition of Daily Variety, though as of this writing, the weekly publication and a website offering non-stop news updates still exist. Variety may ultimately be best remembered for its integration of show business slang into entertainment trade coverage. Boffo. Hokum. Quickies. Svelte. Climaxer. Tenpercenter. Coastlander. Skein. We're still feeling zowied. -- Eric Hoyt, 2013
Date Added:
August 29, 2022
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Wednesday, July 7, 1948 Timed to share headlines wilh fh«^Demo- cratic National Convention, "Tap Roots" pi«i mieres at the Goldman Theatre in spoHighteil Philadelphia on July 14, spearheading doy- and-date regional kick-offs in AtlaitHe City* Alientown, Bethlehem, Harrisburg, Reading^ Ocean City, Eoston, Lancaster, York and Wil* mlng^n. Hollywood stars brought In from Iho studio for personal appearances! Full page nowspaper ads and complete outdoor coverage! National radio hook-ups including ABC's "Go for. Iho House," NBC's "Supper Club" show and Moj« tuol's "Heart's Desire" program! Comprehen- sive national magazine ond newspaper «<k operative ad tie-ups with Chesterfield, General Electric and luxl More than a thousand newspaper, radio and television reporters and commentators ;cover«| ing the Convention will have tljeir eyos^nil their pencils—on "Tap Roots." UNiVERSAl-INTERNATIONAl presents WILUAM POWELL ANN BLYTH I. NUNNALLY JOHNSON'S I'; with IRENE HERVEY ANDREA KING CLINTON SUNDBERG StfetndiytillOIIIUUTlOIIIISH ' Ftwi tin niwl "I^M''! *'■'<■''' fey Guy snd ConslanK Jam IRVING PICHEL. A$sociitiPnAKer.8iiiFiNlir,lr. Lots of publicity will be garnered in Atlantic City when the ludges select the "Mermaid of tht Year" as the wind-up of activiHes for the world premiere of "Mr. Peabody and the Mermaid" at the Hollywood Theatre on July 28. Full national network coverage is pre-selling this picture to millions of rodio listeners^via such programs as the CBS "House Party" show to find the "most unusual Jish story"? Mutual's "Bride and Groom" program to $eleet^"the^ldeal honeymoon couple"; and Mutual's "Queen for a Day" program to crown a "Mer-, maid Bathing Queen."