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Today, Phiiadeiphia thrills to two grecit events. Sharing Mie excitem^f of the Oemocrafie National Convention, Walter Wanger's Technicolor triumph, "Tap Roots," todoy hos its gala World Promiere at tho Goldman theatre, with day-and-date premieres throughout the territory.. Personal appMirances foy a Hollywood cavalcade, headed by Van Hefiin, Julie London, Boris Karloff and Richard Long, ore launching Philadelphio's most important motion picture event in. many years., A thousand leading correspondents of the nation's press and radio, covering the Convention, took time-out to attend a special midnight preview of "Tap Roots".. .To|> national radio progroms are saluting the world premiere of "Tap Roots" over ABC* NBC and Mutual networks. Full page national magazine and newspaper ad tie-ups with Chesterfield, General Electric and Lux have hten, timed for the premiere. It all odds vp to tremendous selling power for "Tap Roots" when It plays your house! Compared with ^'G. WXW^[ by Trade Press! Front-paged in MOTION PICTURE DAILY: "One for the money—and plenty of it. A big show handled in a big way, this attraction is one of the most ambitious since 'Gone With the Wind.' Handled with scope and sweep... to entertain and hold audiences in substantial number/' Featured in FILM DAILY] "Should attract a large audi- ence. Grand scale stuff in fine Technicolor that pulsates with action. Powerful . ..told with sweep and vigor. More than fair comparison with 'Gone With the Wind,'" • MOTION PICTURE HERALD: "Top grade. Solid mer. chandise, commercially. Excellent. Not since 'Gone With the Wind' has Hollywood dealt with the Civil War theme to such dramatic and pictorial advantage." SHOWMEN'S TRADE REVIEW: '"Tap Roots' is the essence of screen entertainment. One of the biggest pictures of the year. Done on a grand scoie...a real spectacle that justly deserves the adjectives 'big/ Audiences will remember it a long time." BOXOFFICt; "Should result in top talces in all bookings; Sure to please. Plenty of red meat for disciples of both, torrid romance and hard-hitting action." VARIETY: "High romance, color lensing, sex implica- tions and brood action will give it ticket-window attention/' THE EXHIBITOR: "Top notch. Should do well at box-^ offices throughout the country/' ''